It’s not easy to pinpoint which platform beats the other. Both are respected in their niche and widely used for the purposes of digital marketing. Before we examine which one offers the most value to its users, there’s another question to pose — why is using sales funnel software a good idea in the first place?
The contemporary world of digital marketing is built on one fundamental pillar — user data. Detailed information on how people use the Internet to browse and shop has become an incredibly valuable resource. The days of vague guesswork and flashy intuitive tactics are long behind us. Today, beating the competition is nearly impossible without taking the right online metrics into consideration.
Conversion rates are the proverbial “gold in them hills” when it comes to digital marketing. This is the most important piece of data for any sales website. It shows how many visitors become paying customers — the ultimate goal of any marketing strategy. According to Invesp, around 80% of website visitors are never converted into consumers. All B2C businesses are trying to avoid being in that majority. This drive has sparked the demand for software like Convertri and ClickFunnels.
ClickFunnels and Convertri are two excellent examples of what Freud dubbed the “narcissism of small differences”. These two platforms are fierce competitors in the funnel building niche because they are incredibly similar. They are both good choices, and differentiating them is crucial to picking the most suitable one for your marketing campaign.
Marketers and individual businesses use a variety of lead generation and lead conversion platforms. There are many approaches to making the most sales online, but sales funneling is the one used most often. The specifics of how Convertri and ClickFunnels perform in this regard differ in a few important ways:
Relatively new platform, smaller user base
One of the oldest funnel builders on the market
More affordable across the board
Pricier subscriptions of all tiers
People without much marketing experience may not be immediately familiar with the notion of a sales funnel. This is one of the oldest marketing models and sales strategies. It relies on guiding a consumer through preplanned interactions to compel them to make a purchase.
In the Internet era, this funnel is presented in the form of a specialized sales website. These websites undergo detailed optimization to make them efficient at yielding high user conversion rates. They contain series of pages with specific purposes:
Checkout Pages — finalizing the sale once it’s made
Sales Pages — presenting a specific offer to website visitors
Bonus Pages — providing users with additional bonus offers
Copy Pages — introducing consumers to the product
Landing Pages — greeting the website visitors, usually reminding them of a problem the product will help solve
This type of website is created with the utmost precision. The work involved in creating a useful sales funnel sometimes requires a lot of knowledge and a sizable marketing budget. That’s the main pitch of platforms similar to ClickFunnels — giving users the ability to produce a professional sales website without hiring web developers or digital marketers.
ClickFunnels gives its users the option of using a variety of digital marketing features, such as:
AutoResponder for email marketing
Shopping cart functionality
Easy page editing
Optimized sales funnels
The powerful page editor is the first ClickFunnels feature we examine in more detail, and also the most significant one. This is a useful tool for anyone who needs a sales website without hiring professional web programmers. The drag and drop functionality means you will grasp the intricacies of the page builder quickly. You can customize any page in your sales funnel with absolute ease.
All sales funnels are websites, but not all websites are sales funnels. Creating an actual funnel means painstakingly crafting a user experience that starts with a single click on a link to your website and ends with them buying your product. ClickFunnels offers pre-optimized funnel templates to people who can’t or won’t spend time building a funnel from the ground up.
Image source: quora
According to Statista, around 60% of the world’s population actively uses the Internet. That makes lead management a fast-paced task in digital marketing. There are more people viewing your website than any human could manually converse with, regardless of your niche. Communicating with all of your potential leads manually would be next to impossible.
That’s why ClickFunnels has integrated email marketing software on its platform. The AutoResponder makes lead follow-ups a breeze with its trigger-based functionality. Leads on your mailing list will receive specific messages based on their interactions with your brand.
There are many different sales funnels out there. We can differentiate between product and service funnels, and it only gets more specific from there. Each industry and each type of product must use a distinct sales funnel that corresponds to their target audiences.
The developers behind ClickFunnels understood this well. Their platform includes a marketplace where users can buy themed funnels specific to their needs. The marketplace doesn’t just offer default themes either — all users can share their work for free or put it up for purchase.
Achieving high conversion rates is unimaginable without the right data. That’s why ClickFunnels gives its users access to detailed information about the performance of their sales funnels. This is especially true in regard to conversion metrics. Even the best-designed sales funnel may not always prove to be the most efficient solution in practice. The ClickFunnels platform allows you to tweak your website easily once it goes live.
Selling one core product or service to customers is not always enough to achieve the wanted level of revenue. That’s why most online vendors offer additional complementary products along with the main one. This technique is known as “upselling” in the marketing community.
ClickFunnels lets you add upsell functionalities to your sales website without difficulty. The visual editor contains an upsell button that adds additional bonus content to the customer’s order on the checkout page.
Image source: jilt
Having additional revenue besides your main source of income is never a bad thing. ClickFunnels takes this into consideration, providing extensive options for making your revenue streams more heterogeneous. Marketers often achieve this by investing in reseller marketing or by offering paywalled content on their websites.
The latter is simplified by ClickFunnels’ built-in options for membership sites. You can quickly choose which pages and content will be available only to paying members.
There are many technical aspects to maintaining your own website. ClickFunnels wants you to spend as little time as possible on these menial tasks, such as choosing a hosting provider for your sales funnel site. The platform offers you options for domains and hosting in ClickFunnels itself, without ever leaving their software ecosystem. You can also add a domain of your own if you already have one.
The above-mentioned features make for an impressive list, but do they add enough value to your business to make them worth paying a ClickFunnels subscription?
It all boils down to a yes. Marketing anything online can mean a huge amount of work, even when you’re selling a top-notch product. Creating a funnel and dealing with the details all by yourself would mean spending a lot of time or money on a professional team who’d do it for you.
ClickFunnels is a viable alternative to all of that. The platform aims to make every part of the funnel and website design as simple as it can be. This is evident by the fact that B2B marketers often use the platform themselves instead of going via the more complicated route.
That’s true for personalized brands in particular. Many marketers have neither the time nor the inclination to spend hundreds of non-billable hours on sales funnels for their personal products. When industry professionals buy white label software from providers akin to Sell SaaS, their main goal is to make their service portfolio appear more professional. ClickFunnels makes this easier by allowing you to take any kind of product and create a sales funnel for it in the span of a few hours.
This is perfect for marketers who want to add something extra to their websites without investing too much effort into making the offer appealing.
ClickFunnels tries to provide its users with every single digital marketing utility they could require for completing a sales funnel from beginning to end. They also recognize the fact that many people have different preferences when it comes to their software, so ClickFunnels has plentiful options for external integrations:
Marketing Tools ClickFunnels Supports
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ClickFunnels has a page editor that’s intentionally robust and simple. Still, plenty of webmasters prefer WordPress as their main editing platform due to an increased level of detail that this content management system provides.
That’s why the ClickFunnels developers have created a handy WordPress plugin. It gives you the option of taking any complete funnel or individual page and integrating it into a pre-existing WordPress website.
Image source: convertri
Convertri is another platform for funnel building, largely similar to ClickFunnels in terms of available features. There is one key benefit that permeates through every part of Convertri’s design, making it a solid opponent to ClickFunnels — it’s a newer platform.
This means that it has less brand recognition, but it also means that Convertri had the chance to take a look at how established niche giants such as ClickFunnels do things. Then, they could make incremental improvements that make them competitors to be reckoned with. In the case of Convertri, the developers focused on two key things:
Increasing freedom of editing
Making the pages faster
Convertri is one of the rare funnel builders whose page editing interface allows for complete free-form editing. There is no grid limiting your vision of a perfect sales page.
The funnel you design with Convertri will also contain the fastest-loading pages when compared to those of any other funnel builder, including ClickFunnels. The former has a content delivery network that combines impressive stability with amazing page speeds.
The following features are available to Convertri users:
Variety of default fonts
The grid-based page editors found in ClickFunnels and other similar platforms allow for impressive ease-of-use. Convertri manages to offer the same level of intuitive design while doing away with the grid interface. You have the complete freedom to arrange page elements however you want, allowing for more creative funnels that don't look like they’re made from a template.
Responsive design is one of the key tenets of contemporary web development. According to GSMA, there are more mobile Internet users in 2020 than computer-based ones. This makes mobile pages a crucial priority for anyone looking to establish a sizable online presence.
That’s why Convertri allows for easy text scaling for mobile websites, providing your visitors with a smooth experience regardless of the device they’re browsing on.
Just like ClickFunnels, Convertri offers impressive overviews of all the relevant website metrics. There is no guesswork involved in estimating the performance of your sales website. All of the metrics you need are available on the Convertri dashboard.
The norms for website design are just like fads, with specific styles rising and falling in popularity almost seasonally. In 2020, many sales funnel sites have a single “hero image” dominating most of the background or even full videos that capture the visitor’s attention.
That’s why Convertri allows you to add a background image to your pages with immense ease. All you need to do is to pick your video and upload it to Convertri. It will be integrated into your landing page after only a couple of clicks.
We have already mentioned that many users prefer WordPress to ClickFunnels due to the former’s more intricate editing capabilities. Convertri wants to be the middle ground between the two, coupling the intuitive design of ClickFunnels with more advanced options like CSS editing that you’d find in WordPress.
Fonts seem like a minuscule part of overall web development, but most designers would agree that they’re actually a lynchpin of your visual style. Convertri aims to offer the widest possible range of fonts within its platform. They boast compatibility with the Google Font library, giving you the option of picking from hundreds of different fonts.
Most funnel builders are capable of integration with a variety of third-party software. Convertri takes this approach a step further by enabling compatibility with competing funnel builders as well.
This platform allows you to import funnels created on other platforms into the Convertri interface for further editing. It goes the other away as well, giving you the option of exporting funnels made in Convertri for further editing in other software suites. Many web developers and marketers use a variety of tools before their sales website is completed, making this an incredible quality-of-life improvement.
Convertri is capable of integrating the following third-party tools with its platform:
There are two main factors we’ve taken into account before reaching a final conclusion on the question of Convertri vs. ClickFunnels:
Value for money
Variety of features
The main advantage ClickFunnels boasts over Convertri in terms of value for money is the latter’s limit on website visits for the cheapest package. Convertri is more affordable than ClickFunnels in almost every other way, with less expensive plans at every level.
Both platforms have a host of advanced features. ClickFunnels has more detailed capabilities for email automation, paywalled content, and affiliate marketing. Convertri is better on the technical side, offering a grid-free editor and the fastest pages on the funnel builder market.
At the end of the day, both platforms have their pros and cons. People whose main concern are technical stability and performance should go with Convertri, while those who like more varied features in their marketing computer software would have a better time with ClickFunnels. There are free trials for both options, giving you the option of seeing them for yourself before making a decision.
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