Building a sizable email list is only the first step. If you want to drive sales through your email campaigns, you can’t create a single email sequence and send the same marketing message to every lead. To generate revenue reliably and generate a high ROI, it’s crucial that you manage your email list effectively.
Email list management doesn’t come down to just segmenting your target audience. You also need to:
Automate all the different campaigns
Keep track of how different users are engaging your emails
Define triggers that will move them from one sequence to another
Leverage analytics to maximize the results of your email marketing efforts
Good luck trying to do all that in an Excel spreadsheet. Most email marketers rely on autoresponders and a variety of other email list management tools to sort their email databases, automate every aspect of their email marketing, and personalize the messages to increase their click-through rates and drive sales.
That said, there are dozens of email list management programs out there. For someone with limited or no email marketing experience, they all look the same at first glance. The sheer number of tools available makes it rather difficult to make the right choice.
That’s why we’ve compiled a list of the best email list management tools, so you can make an informed decision and choose the one that aligns with the needs of your business the best.
Here are the best email list management tools:
The majority of people in online marketing think of MailChimp as an autoresponder — a tool to set up and run automated email campaigns. In reality, MailChimp is so much more than just a simple email automation tool.
The tool dubs itself as an all-in-one integrated marketing platform, and it’s difficult to argue with MailChimp’s self-assessment. It facilitates literally every aspect of running an online business, from setting up a domain and creating a website to creating landing pages and running compelling email campaigns.
We’ll focus on MailChimp’s email-related features here, but it’s always good to keep in mind that the platform offers other advanced marketing features, should you need them.
The appeal of MailChimp comes from the fact that it’s incredibly easy to use. There are quite a few customization options you can tinker with, but the tool’s navigation and design are so well put together that you won’t ever feel overwhelmed.
MailChimp offers its users dozens of customizable email templates that you can edit according to your brand and message with a simple drag & drop builder. You can upload and store all of the visuals for your campaigns in MailChimp’s Content Studio, so you can create professional-looking emails in minutes.
MailChimp Email Tools
An area where MailChimp excels is segmentation. The company understands that effective email campaigns don’t simply come down to when you send which marketing message. It’s essential to monitor each lead’s buying journey and send them messages according to the stage of your marketing funnel they are in.
With MailChimp, your segmentation options are almost limitless. The available segmentation criteria within MailChimp includes:
Landing page activity
The myriad of options available with MailChimp allow you to fully personalize every campaign and ensure that the right person gets the right marketing message at the right time.
In addition to these amazing features, MailChimp gathers all the relevant data related to your email marketing efforts and provides real-time analytics. With MailChimp’s built-in analytics tool, you’ll be able to monitor the performance of all your emails and see which campaigns drive the most sales, as well as which areas you need to improve on.
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AWeber is another powerful autoresponder that practically handles most of the email marketing activities for you.
When we say AWeber does all the heavy lifting for you, we’re not exaggerating. Even when it comes to email creation, the tool’s AI-powered design assistant will save you a ton of time and help you create visually stunning emails in seconds.
You can choose from over 150+ email templates in AWeber’s library and tweak them through the drag & drop designer. Unlike MailChimp, AWeber also allows you to import your own email templates as well.
AWeber’s strongest suit is automation. They have gone above and beyond to enable users to fully automate their email marketing campaigns. With AWeber, you can:
Assign triggers and flows
Leverage tags to ensure you target the right audience with the right message
Personalize every email through dynamic content to ensure you get the most clicks and sales
On top of all that, AWeber lets you import pre-built campaigns that have provided results for others reliably and consistently. This is extremely helpful for new businesses that are just starting to dip their toes in the waters of email marketing. The pre-built campaigns are an excellent starting point, and you can always tweak them later down the road for even better results.
AWeber also comes with a built-in reporting and analytics tool. You’ll have access to all of the relevant data — open rates, click-through rates, bounce rates, etc. — on both your desktop and mobile. The tool lets you see the performance of your campaigns in real-time and helps you optimize your efforts to engage more people and convert them into customers.
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ActiveCampaign aims to do more than just help you automate your email marketing. The tool also integrates with popular CRM solutions to enable you to deliver outstanding customer experience and generate both new sales and repeat business.
Email list management is often convoluted. The devs behind ActiveCampaign understand this, so they’ve divided all the crucial email-related activities into four categories:
Reach & Engage
Nurture & Educate
Convert & Close
Support & Grow
This step-by-step approach allows ActiveCampaign users to clearly define their automation goals, create an entire automation map, segment their audience properly, and send the right marketing message to each lead and customer. With perfect timing and the right message, you will ensure that your email subscribers take the desired action.
ActiveCampaign does it all. You’ll have access to dozens of templates for lead gen forms that will capture a ton of new email subscribers. Through outstanding automation and segmentation capabilities and lead scoring, you’ll be able to send personalized marketing messages that drive conversions.
The tool also offers advanced reporting capabilities, so you’ll be able to see what works and what doesn’t at any given point in time.
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GetResponse is a comprehensive email marketing tool that focuses on what truly matters — helping you close those sales. It takes everything from lead generation and email automation to webinars and Facebook ads.
GetResponse offers a simple drag and drop email creator, as well as a bunch of templates to choose from. You can add hero images, include custom visuals, import items from your product page, add “shop now” buttons to entice your subscribers to make a buying decision.
The assortment of tools GetResponse provides makes it incredibly easy to create tailored promotional emails that generate engagement. You can create fully automated, trigger-based sequences and schedule each email at a perfect time.
Another awesome feature of GetResponse is automated blog digests. To help you nurture your leads effectively, the tool can share links to your web content and automatically generate compelling emails around the topic.
That’s not all — you can also create entire marketing funnels with GetResponse. If you’re just starting out in the world of online business, GetResponse is an excellent choice. The tool offers a 30-day free trial as well, so you can check out its basic features and ascertain just how big of an impact it can have on your business.
GetResponse also integrates with over 50 popular tools and applications, making it easy to manage different aspects of your business and saving you a ton of time.
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AdRoll isn’t an email list management tool per se, but rather a marketing platform with email automation and optimization as one of its core capabilities. The platform is geared towards e-commerce businesses, and all of its features are designed to stimulate sales growth for online retail businesses.
As the name suggests, the primary focus of AdRoll are ads. The platform blends in paid advertisements, email marketing, and social media, to help you leverage all of your communication channels to drive more traffic and sales.
The idea behind AdRoll is to leverage email marketing to support targeted ads and bring the right products in front of the right customers. AdRoll offers all of the basic functionalities regarding email automation — templates, automated sequences, tracking, and analytics.
The area where AdRoll stands out is retargeting. Thanks to a wealth of information the platform gathers regarding your subscribers’ online shopping habits — both through ads and their activity on your website — it lets you know exactly which products each subscriber is interested in the most.
This allows you to further segment your audience according to product categories, for instance, and give them a subtle nudge that will encourage them to make a buying decision.
One thing to keep in mind is that AdRoll’s pricing is a bit deceptive. While $9/month for the Essentials plan is an investment most people would gladly make, there is a catch.
The tool limits the number of emails you can send per month. For 50,000 emails — which is an email every three days to 5,000 subscribers — you’d have to pay about $199 monthly. AdRoll isn't as affordable as the company behind it makes it out to be.
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If you’re looking for a robust platform to handle all of your marketing activities, not just email, then HubSpot might be just the software you’re looking for. HubSpot offers an advanced email marketing software solution as part of its Marketing Hub.
HubSpot Email Marketing
While “custom-tailored emails for every subscriber” might be an exaggeration, HubSpot does offer a slew of automation and customization features.
Thanks to the platform’s email editor, you can utilize dozens of templates to create professional-looking emails that display perfectly across any devices in seconds. The templates are sorted according to the goal of each email, so you’ll know exactly what type of marketing message to send to each audience segment, depending on where they are in your marketing funnel.
HubSpot’s email personalization goes beyond simply referring to your email subscribers by their names. The tool can pull any contact information you have on the subscriber, and it automatically generates:
Email subject lines
The platform also includes A/B testing and advanced analytics, so you can optimize your email campaigns to perfection and maximize your ROI. On top of that, HubSpot can help you handle other aspects of your online marketing campaigns, such as SEO, ads, blog, landing pages, social media, and more.
The one big drawback of HubSpot is the astronomical price. For $800/month, you better make sure you’ll be using every single feature the platform has to offer.
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There are plenty of handy tools out there that can help you manage your email list more effectively and help you scale your ROI. It would be nearly impossible to review them all in a single article.
That said, we want to give you a few more options in case none of the tools above is the right fit for your business. We won’t go into too much detail but will provide a brief explanation of each tool and a link to check it out if you want to learn more.
Here are a couple more email list management software solutions worth checking out:
The appeal of Constant Contact comes from the fact that its UI is very straightforward, making the tool really easy to use. Constant Contact offers customizable templates (drag & drop), integrates with your social media accounts, and provides open and click-through rate tracking.
The tool’s customer support is superb, and the company offers a 60-day free trial, which is more than enough to discern whether Constant Contact meets the needs of your business.
Drupal is an open-source CMS (Content Management System) that helps its users handle every aspect of their online business — from security and content creation to personalization and marketing automation.
When it comes to email marketing, Drupal offers only the basic functionalities, such as automation and scheduling. It does, however, integrate with a bunch of other tools and apps, including MailChimp and Campaign Monitor.
While not as feature-rich as most other entries on our list, regarding email list management, Drupal might be worth checking out if you’re looking for a robust marketing platform.
There is no publicly available pricing plan — you have to contact the company and request a custom quote. This isn’t necessarily a bad thing. The platform is flexible, and you get to choose which features you need, so the custom pricing is more of an advantage than a drawback.
Mad Mimi is a perfect option for businesses and solo entrepreneurs who don’t want to go too deep into the complex world of email marketing. The tool cuts out all of the “unnecessary” features and lets you create stunning emails and set up campaigns in minutes.
If you’re a minimalist, Mad Mimi is the tool for you. The tool does offer reporting, email tracking, and list segmentation, but everything’s as straightforward as it gets.
Create emails fast, make sure they reach the subscribers’ inboxes, track their performance, and be on your merry way — that’s Mad Mimi’s motto.
Campaign Monitor lets you send captivating emails with stunning visuals you’d otherwise have to pay a professional designer a fortune to create. The tool’s templates also include timers, adding a sense of urgency to your offers and prompting action.
The templates are completely customizable and can be optimized for both desktop and mobile. You can also automate the entire journey of each subscriber, based on events and triggers.
Campaign Monitor also offers quite a few personalization options for your emails, as well as simple email analytics.
iContact is another simple, straightforward, easy-to-use email marketing automation tool. Choose from hundreds of free templates and create captivating emails in seconds.
The automation options aren’t lacking either, so you can set up your campaigns exactly the way you want them to run.
One thing worth mentioning about iContact is that the company offers to help assist in campaign creation, and even provides an option to run all of your campaigns for you — for a small fee, we’d imagine.
There’s no such thing as having enough leads. If you want to grow your revenue consistently, you need to work on growing your email list first. The more people you reach with your marketing messages, the more sales you’ll drive.
Another efficient way to scale your profits is by cross-selling and upselling your customers or creating a new revenue stream. White label digital products allow you to kill both birds with one stone.
At Sell SaaS, we give you an opportunity to grow your email list exponentially and skyrocket your ROI in the process, with our white label software. In other words, you can both use and resell our SaaS to get more leads, convert them into paying customers, and generate additional revenue!
Whether you want to start an online SaaS business or want to add in-demand software to your offer — under your own brand — we make the entire process super-easy. All you need to do is add your company name, logo, and colors to our software. You can then resell it as your own, under the price you choose!
And the best part is — you get to keep from 60% to 80% of each sale you make. We handle all the technical aspects and support, so you can focus on making money.
Check out our most popular email-related white label software below:
Autoresponder with unlimited emails to send
Sign up for free and launch your own profitable SaaS business today!
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