SaaS SEO: An Actionable Strategy for Growth

With the Software-as-a-Service (SaaS) industry rapidly booming, you’re probably wondering what your next move is to keep your company ahead of the competition. Constantly trying to figure out ways to stand out and attract potential customers can get tiresome and frustrating. 

Good thing you’ve stumbled upon this post of ours. 

We have the perfect solution for you: SaaS SEO. 

If you’re not aware, many SaaS firms today have started investing in search engine optimization, or SEO for short. And, so far, they have been seeing great results from their efforts – increased organic web traffic, enhanced online visibility, higher conversion rates, more sales, and more.

Here, you’ll discover different tactics to ensure that you come up with a solid SaaS SEO strategy that will guarantee you success. Before we can get into that, though, let’s talk a bit about SaaS SEO…..

What Is SaaS SEO?

SaaS SEO refers to the process of optimizing a SaaS company’s website in order for it to rank high on search engine results pages (SERPs). It basically involves improving your platform’s organic search visibility to put you in front of users who are:

• Actually looking for your software

• Looking for information related to software like yours

• Ready to buy software like yours

• Interested to read content related to your software

In other words, SaaS SEO will get potential customers to learn more about what your company and offerings are all about. It makes it easier for them to decide whether you’re the right option for their needs. 

Plus, by showing up high in search engines like Google, you get to establish yourself as a trusted expert in your industry. This gives your prospects all the more reason to choose you over your competitors. 

Actionable Tips to Build a Solid SaaS SEO Strategy

Any SEO expert would agree that having a meticulously crafted SaaS SEO plan in place will take your business to the next level. But, where do you start? What should you do to create such a strategy? Allow us to walk you through!

1. Build a Website

Unless you already have one, start by building a website and be sure to keep it as user-friendly as possible. Make it convenient for them to download your products, read content, contact customer support, or simply look for any information pertaining to your software solutions. 

2. Define Your Buyer Personas

Once you have your website all set up, it’s time to create your buyer personas. Driving success for any SaaS business requires knowing exactly who you’re catering to. That way, you’ll be able to create relevant content that answers their questions, pushing them further down the funnel. 

You can base these personas by gathering information from various sources – your sales and marketing team, customer service representatives, existing analytics data, and direct feedback from customer interviews and surveys. 

Keep in mind that your buyer personas will depend on whether you’re targeting a B2B or B2C audience. 

Let’s say you’re selling photo editing software in a B2C space. To guarantee results, you want to create separate personas: one for professional photographers, another for freelancers, and a third one for hobbyists.

On the other hand, if you’re serving B2B prospects, you’ll have to focus on a solution that targets specific individuals in an organization. We’re talking about sales managers, sales teams, CEOs, and founders. 

3. Identify Relevant Keywords

Targeting SaaS-related keywords will no doubt boost your search rankings and generate more traffic to your website. Before you know it, you’ll find yourself reaching much larger audiences who will most likely convert. 

Start by listing down all the problems and pain points your platform can help solve, as well as the topics they usually look up online. Take time brainstorming the challenges and issues your potential buyers typically face and the questions they often ask. 

Below are keyword categories specific to a SaaS business model:

• Product type: Think of general terms like software, solution, platform, system, etc.

• Solutions: If your product offers a number of solutions, think of terms that relate to your product from a solution perspective

• Features: What features are available in your product? You can use them as your keywords, especially those that are unique.

• Clients: Who are your clients? Which industry do they belong to? 

4. Create High-Quality Content

Content is king. Even Google agrees, rewarding websites that provide valuable content with a high ranking. 

That’s why you should focus on creating engaging content that resonates with your target audience, as well as one that offers them answers to their problems.

For your content to perform even more effectively, move away from the “problem-solution” mentality and think big instead. Problem-solution thinking, which refers to content that only centers on the issues your product solves, is shortsighted since your readers have many connected needs. 

But, by crafting content with a broader appeal, you’ll end up increasing your prospects a hundredfold. An educational approach to SaaS content marketing will help your audience beyond solving their work problems. 

Don’t hesitate to seek feedback from your target audience either. Ask them what they think about your content, and what you can do to make it better.

5. Build Backlinks

Backlinks play a critical role in SaaS SEO. Without them, your content will have a hard time ranking for competitive keywords. They’re what signal Google that your website has authority. 

Here’s how you can earn quality backlinks: 

• Promote educational content on paid channels like Google and Facebook

• Guest post on popular blog sites

• Reach out to resource pages for links to your software

• Send educational content to relevant people in your industry 

• Post step-by-step guides or infographics

• Publish original research

• Create an “Ask the Experts” blog post

Wrapping Up

Following these actionable tips will get your SaaS company in the right path to success. If you’re not comfortable with the idea of handling SEO, you can always turn to a team of SaaS SEO specialists for professional assistance. Good luck!