SalesHandy — Email Campaign Tracking Tool

SalesHandy is a piece of software designed for automation and tracking of email marketing campaigns. You can use it to manage campaigns run through Yahoo Mail, Microsoft Outlook, and Gmail, though additional SMTP (Simple Mail Transfer Protocol) servers can be used as well after some fiddling. 

This platform is used mainly by sales representatives and email marketers. Both professions require the use of email campaigns on a large scale, making manual management practically impossible. Using software that helps with the logistics of such campaigns is a standard in the contemporary outreach industry. 

Throughout our detailed review, we will try to answer two primary questions—what features does SalesHandy offer, and how does it fare compared to the competition? 

Why You Should Listen To Us About SalesHandy

Before going into details on the SalesHandy platform, we’ll address another question that might be lingering on your mind—why should you trust our judgment on SalesHandy?

There are plenty of reviews on all kinds of email outreach software out there, but not all of them are worth your time and attention. Even industry professionals can't always accurately assess the value of a tool that they're using if they haven't got more comprehensive knowledge of that software niche. 

Here at Sell Saas, we have an intricate knowledge of outreach and marketing software in general. The CEO of our company, Mathieu Picard, founded AnyLeads—one of the most notable lead generation firms established in the previous decade. 

In the past five years, AnyLeads has aided clients like Microsoft and Amazon in generating millions of leads and converting them into satisfied customers. All of this goes to prove that we possess the necessary experience when it comes to lead generation and email marketing.

We have the knowledge needed to gauge how valuable a tool such as SalesHandy is accurately. You can also check out our other reviews of SalesHandy alternatives. 

SalesHandy Introduction — What Is It For?

Image source: SalesHandy YouTube

In 2020, the world of online marketing heavily relies on statistics. Industry professionals use a variety of email marketing software solutions to streamline their outreach efforts, monitor every aspect of their campaigns, and tweak their email marketing strategies to perfection.

While SalesHandy isn’t exactly an all-in-one email marketing tool, it does provide a handful of useful features:

• Automatic follow-ups

• Email tracking

• Email scheduling

A variety of professionals use SalesHandy. Its email tracking features are great for freelancers who want to see if potential clients engaged with an email proposal. Small and medium businesses that conduct cold email campaigns can use it to track their performance and pinpoint the most promising leads. 

This software has even found its way to people working in human resources departments and mid-level managers. 

SalesHandy Features

The most prominent SalesHandy features are:

1. Individual email tracking

2. Desktop notifications for engagement

3. Reply tracking

4. Email target analytics

5. Email scheduling

6. Trigger-based email scheduling

7. Document tracking

8. Email templates

Email Templates

The process of email prospecting is crucial to digital marketing, but doing so manually would take forever. If you want to maximize your chances of engaging with prospects, you need to send them content consistently. 

In practice, drafting a series of emails for the same purpose can be incredibly repetitive. Without a powerful, easy-to-use newsletter/cadence creator to speed things up, it can turn into a real nightmare. 

The email templates option provided by SalesHandy aims to streamline this ordeal, as well as other menial tasks related to email marketing. Once you create an email template through SalesHandy, you are free to import it to the supported email platforms such as Gmail and Outlook. The template structure also has room for attachments. 

You can create templates based on different content types and varying recipients. These templates aren't just a useful feature for individual marketers, but entire teams as well. 

The incentive to create as many templates as possible is palpable. If you’re running a variety of campaigns for different clients, a large number of specific templates allows you to adapt to new campaigns far more quickly. 

The default templates provided by the platform are emails for:

• Repeat customers

• New customers

• Cart abandoners

• New leads

Streamlined email management is also achieved via a folder-based organization and access control. 

Email Scheduling

Email marketing is only effective if people actually read and engage with your emails. Many factors determine which email campaigns work and which don't—and an oft-forgotten one is delivery time. 

For instance, CoSchedule suggests that B2B email marketing works best when emails are sent out in the later hours of the morning. After that, evening hours, when professionals last view their emails before clocking out, are the second-best. 

The importance of email scheduling is evident. Yet, keeping up with the many different trends in this regard can be complicated. When you factor in the fact that email marketers often work with a variety of audiences spread across many time zones, it becomes impossible to send out emails manually each time. 

Because of this, SalesHandy offers a neat email scheduling feature. You can adjust when your emails are sent out according to the prospects':

• Date

• Time

• Time zone

Email Tracking

Without the necessary engagement data, email marketing is a shot in the dark. Once a bulk of your emails are sent out, you want to know which of them led to concrete results.

SalesHandy includes an email tracking feature with this in mind. It allows you to see the results of your email marketing efforts as they unfold in real-time. Once a member of your target audience first opens an email, SalesHandy will inform you via a simple desktop notification. In case you miss it or need an overview of all the recipients, you can use the SalesHandy dashboard. 

The data you can surmise from such information is useful for the scheduling of your emails. For instance, if you see the overall engagement history for a particular piece of email content, you can see at what time people are more likely to open it. Knowing when it’s most convenient to send an email is crucial information for this branch of online marketing. 

You can also see all the instances in which a target has opened your emails. Knowing the email open rates for individual prospects allows you to thin out the herd and focus on the most promising leads. Email open rates are directly proportional to your conversion rates. 

SalesHandy offers link tracking as well, allowing you to keep an eye on your conversions as well. Using this feature allows you to separate the more interested prospects from the completely cold ones. 

Mail Merge

In 2020, Gmail is the most popular email management service. Yet, it is not the only one that marketing professionals use for their campaigns. Other solutions are popular for e-commerce marketing, such as Yahoo Mail and Outlook. Considering that, SalesHandy offers support for these email services too. 

The standout feature here is that SalesHandy allows more than the usage of multiple SMTP servers for the same content. You can work on mail merge campaigns with different email service providers at the same time. 

When you create an automated email campaign via SalesHandy, you can link up different providers. This allows you to automatically send the same piece of content from email accounts on both Gmail, Yahoo, and Outlook. 

If you launch a lot of emails simultaneously, your accounts may be flagged as spam by the algorithms of these email providers. That’s why SalesHandy has a strategy that removes this danger. The platform automatically sets an interval—which you can change—between consecutive emails. This stops email providers from flagging you as an illegitimate sender. 

However, as you will see from our overview of SalesHandy's pricing below—there are limits to the number of emails that you can send daily. The highest Enterprise package allows you to send a maximum of 2,000 emails daily. Should you cross this threshold, your email campaign switches to the so-called "waiting mode" where the automated emails are restarted after your quota is refilled. 

Document Tracking

Most software solutions for email marketing offer link tracking options, and SalesHandy is no different in this regard. The document tracking options are where the platform stands out.

Plenty of email marketers use graphics, brochures, and other deliverables in their campaigns. Tracking how users interact with those is not always easy—but SalesHandy allows you to see that as well. If your campaign includes email attachments, you can easily view their open rates via SalesHandy’s document tracking options. 

This is a useful tool for time-sensitive email campaigns because you receive this data in real-time. The information included is quite extensive, allowing you to see more than just who opened your email attachments. You can view reading times, and even the locations and other lead information about the users who have opened them. 

SalesHandy’s document tracker can even tell you how many pages users in a specific file and how much time they’ve spent on every page. When you plan out your next email content series, you will do so with an informed opinion on what material works and what doesn’t. 

For the latter case, SalesHandy's monitoring will also provide you with a list of recipients who haven't opened an email attachment after a specified period. If you're sending time-sensitive materials, SalesHandy helps by letting you set an expiration date for the documents. Finally, you can use the platform to see who your recipients forwarded the document emails to, providing additional leads. 

SalesHandy Pricing

SalesHandy Pricing Scheme

SalesHandy offers four different pricing tiers:

1. Free — two-week free trial, access to email tracking options

2. Regular — $7 per month per user, email tracking, mail merge for different accounts, and document tracking 

3. Plus — $16 per month per user, automated follow-up emails, email tracking, mail merge for different accounts, and document tracking 

4. Enterprise — $40 per month per user, all features, additional security, support priority

SalesHandy Drawbacks

SalesHandy has several features that make it a worthy competitor in the email outreach arena—most notably its extensive document tracking capabilities. Unfortunately, the platform also contains some issues that make it a questionable choice for many users. 

Many users have reported that the software is extremely buggy. When it works, it does its job well—but you never know when it will start acting up, or break down completely. With such an emphasis on real-time monitoring and time-sensitive content, an unreliable platform mars the overall experience. 

The fact that SalesHandy's tech support is lacking does not help either. The Enterprise package does offer priority support as advertised. However, the support team asks for access to user systems when it comes to even minor issues, which is a security problem for many people. Additionally, the platform does not have an account database of its own. Instead, you have to give SalesHandy complete access to your Gmail or Yahoo mail account right away. This is another questionable solution in terms of user security.  

White-Label Software 

SalesHandy is mostly used by marketing agencies and individual marketers seeking a simple solution for email outreach automation. While it provides a wealth of useful features, the abovementioned security issues and general bugginess leave many searching for alternatives in the same software niche. 

SellSaaS gives you access to many different software products in the digital marketing niche. If you want a product that's not as buggy as SalesHandy, SellSaas can help. In addition to providing you with digital marketing software for your use, there's also the option to resell these digital products and make an even bigger profit. 

It's not only about creating an additional revenue stream. SellSaaS gives you white-label software that you can easily rebrand and present as your product. For digital marketing agencies, freelancers, and companies, this offers a unique opportunity to bring a lot of value to your brand. Having proprietary marketing technology of your own makes you a crucial player in any industry. 

Plus, SellSaaS offers an email sequencing software solution that makes it just as easy to manage email campaigns as it would be with SalesHandy. There's an option to plan out drip campaigns or weekly newsletters — and it works with all SMTP providers. You can design your campaigns using HTML or plain text and perform full analytics tracking. With the SellSaaS email marketing solution, you can track replies, bounce rates, email opens, newsletters unsubscribes, and other metrics quickly. 

Apart from this email management tool comparative to SalesHandy, SellSaaS has other software options. You can use our solutions for lead generation to find exciting new prospects, as well as:

• Chatbot solutions for lead conversion

• Review widgets that increase prospect interaction

• Fake email blockers for your website

Bottom Line

SalesHandy is great on paper. It offers a variety of useful features, but the platform is plagued by a variety of performance issues. There are both white-label and branded email software solutions that could serve you better, albeit for a somewhat steeper price.