White label lead generation software — what it is and how can you start reselling it today

To run a successful business, you essentially need three things—a fantastic product or service, a large customer base to sell those products and services to, and a great marketing campaign. 

As a reseller, you won’t concern yourself with product creation in the slightest. All you need to do is identify high-quality products that satisfy one or more needs of your target audience, rebrand them as your own, and start reselling. 

There are thousands of different vendors out there, offering a wide range of white label solutions, so you’ll need to take your time and learn all you can about them and the products and services they’re offering before you start pitching their stuff to your clients. 

Your investment here is only the time you spend on research. There are no costs regarding product development, which is what makes reselling an enticing business endeavor. 

When it comes to lead generation and marketing, there’s no shortage of white label solutions out there that you can sell. Every business needs leads, regardless of whether they just launched or are a well-established company looking to scale their profits. This makes lead generation software a real gold mine for resellers. 

But, how will you know where to start and which lead generation software is the best to resell?

To help shorten the time you spend on researching all the different options, so you can start reselling and generating income faster, we’ll go over the best white label lead generation software options in this article. 

What is lead generation, and why is it important?

Lead generation refers to the process of acquiring the contact information of potential customers. It typically includes a lead’s name and email address, but businesses can gather other information through lead generation, such as their occupation, age, or gender. 

This information is the basis of future marketing efforts and is necessary in order to promote a range of products and services to the business’ target audience. Once you have a prospect’s email, you can send them valuable content and promotional offers on a regular basis. 

With an effective email marketing campaign, businesses can turn a large portion of their leads into loyal customers and generate a substantial profit. 

That said, it’s important to understand that not all leads are equally valuable. Every business should be able to make the distinction between:

1. Cold and hot leads

2. Qualified and unqualified leads

Cold vs. hot leads

This distinction pertains to how “warmed up” the leads are for your business. 

Cold leads are the people who are unaware of your business, products, and services, despite the fact that you’ve acquired their contact information. They haven’t interacted with your business in the past, making them a lot more difficult to convert. 

Let us give you an example to make the concept more tangible. Say you’ve got a phone call from a company that’s selling vacuum cleaners. They would usually introduce the company and start telling you all the wonderful things about their product, trying to haggle a purchase. 

They could’ve gotten your phone number from yellow pages or a number of different sources. How they got in contact with you is less important than the fact that you were completely oblivious to their product prior to the phone call. 

Perhaps you were in the middle of something, and they’re wasting your valuable time on the phone. Maybe you have absolutely no need for their product. Conversely, you might just need a new vacuum cleaner, and they’re offering a perfect solution at the perfect time. 

The point is, although cold-calling and cold emailing is a viable marketing strategy, these leads are much more difficult to convert than “hot” ones. 

Hot leads are the people who are, at the very least, aware that your business exists. They are the ones who have expressed interest in what you’re offering by opting-in. They either: 

• Clicked an ad

• Subscribed to your newsletter

• Or provided their contact information in exchange for a discount code or an eBook

Since they’ve already interacted with your business, they expect you to contact them with promotional offers in the future. This means they’ll be a lot more open to hearing what you have to say, as well as more inclined to check out your offers and make a purchase. 

Qualified vs. unqualified leads

Everyone is a lead once you have their contact information, but not all leads can be considered qualified. 

As long as you have someone’s contact information, they’re technically a lead. However, if the majority of your leads aren’t also your target audience, they’re practically worthless since the chances of selling to them are astronomically low. If you’re selling baby strollers to single people, chances are you’re not going to make a lot of sales. 

Businesses that fail to understand the importance of qualified leads are wasting a ton of money on advertising the wrong products to the wrong people. That’s why targeting and audience segmentation are crucial—to ensure that your marketing efforts actually produce results.

Audience research goes hand-in-hand with lead generation. Businesses should focus on generating the leads that align with their buyer persona. Leads should have the same demographic characteristics, interests, wants, and needs as the people who are already buying (or are most likely to buy) their products and services.

This is something to keep in mind when reselling lead generation software. Although the tool itself can do a magnificent job and generate hundreds of leads, your clients should understand that it’s their job to convert those leads into customers.

If the leads they generate through your software end up being unqualified, the burden should fall on them. They’d need to fine-tune their targeting, rather than look for a different software solution.

Sources for generating leads

There are multiple ways to generate leads online, and you should familiarize yourself with different sources if you want to have a broader view of all the possible white label lead generation software and tools you can resell. 

The most popular lead generation sources include:

1. Search engines

2. Social media

3. Forums

4. Blogs

Search engines

One of the best options when it comes to acquiring new leads and customers is search engine optimization (SEO). The reason why organic traffic is so valuable is the fact that these prospects found your business online on their own. 

As long as you provide them with what they were searching for—that being valuable content and products & services that cater to their needs—you can be sure they’ll stick around on your website. 

You won’t ever need to “shove products down their throats” to get them to buy from you. Instead, all you really need to do when it comes to organic traffic is to introduce them to everything in your catalog. 

That said, very few businesses have the technical knowledge and skill necessary to fully optimize their websites for search engines. This is where you can step in and offer a wide range of SEO services, perhaps with white label SEO tools.

Social media

Social media is an excellent way to get in touch with your target audience, and, when done correctly, social media marketing can generate thousands of new leads and customers. The main advantage of social media is that these platforms offer invaluable insights into who your potential customers are and what they’re interested in.

When you have a good social media presence and a decent following, each post is a new opportunity to get your marketing message in front of hundreds of people who you know for certain are interested in what you’re promoting. 

You can also run cost-effective advertisements on social media and boost your sales that way. It’s also possible to extract your audience’s emails from Facebook, Instagram, Twitter, and LinkedIn and start sending out engaging email campaigns. 

There are a number of social media-related services you can resell, including:

• Page building

• Brand building

• Posting services

• Social profile management

• Social media management platforms

Forums

Although most people believe forums are a bit outdated, we’re convinced a good portion of experienced marketers will tell you that forums can be a great lead generation tool. 

Popular forums that specialize in a certain topic may have a decent amount of active users and can have high traffic volumes. This represents an opportunity for experts on the subject to:

• Share their insights

• Provide advice

• Answer questions 

Being active on forums allows them to boost their credibility and establish themselves as authority figures in the niche.

You could even post links to your articles along with the brief answer to a user’s question. If your answer ranks highly, both the person who originally posed the question and everyone with the same problem will click the link you posted and visit your website to read the article. 

It only takes several seconds to provide an answer to a question on a forum, provided you are an expert on the matter. These few seconds you invest can lead to hundreds or even thousands of new visitors, which you can turn into leads and customers once they’re on your website. 

Blogs

Blogging is another way to generate organic traffic. Although content creation could be bundled together with search engine optimization since your content needs to be well-optimized to generate organic traffic, not every website has a blog. In fact, a website can have just the homepage and the product page and still generate tons of organic traffic. 

Without a blog, however, potential customers aren’t likely to stay on the website for too long. They’ll simply check out the different offers and either make a purchase or leave the site. If they leave your website without opting in, you’ve lost a potential customer for good. 

This is why blogs are extremely important—they make sure prospects return to your website by continuously providing them with value. You can also add a banner to your blog and a newsletter opt-in form to try and capture as many emails as possible.

As a reseller, you have the option of providing a range of white label content creation services, such as blog posts, website copy, and content promotion.

Types of white label lead generation software

Now that you understand what lead generation is, how it works, and what sources there are, let’s go over different white label solutions you can resell. The ones we warmly recommend are:

1. Email extractors

2. Chatbots

3. Daily registered domain solutions

4. Online review management

5. API to prevent fake email registration

Email extractors

If your clients are looking for a large number of cold leads, an email extractor is the perfect white label solution. This tool will allow them to quickly input a list of desired domains and will extract names, emails, phone numbers, and social media usernames from the uploaded URLs. 

All the information can be downloaded as an Excel sheet, so your clients will have all the data they require in one place and neatly sorted. The tool is extremely fast and user-friendly. All they need to do is upload the list of websites they want to extract the information from and leave the program running in the background. 

This is a fast, easy, and cost-effective solution for medium and large-scale companies that you can sell under your own brand. If you’re offering a white label email marketing software to your clients, you are one step closer to presenting a full-service solution to their lead generation efforts.

Chatbots

Chatbots are an excellent way to increase visitor engagement on a website. A chatbot is somewhat of a personal assistant—providing help to prospects when they need it, without being intrusive. 

Chatbots can be programmed in a number of different ways. They can help the users navigate the website, provide answers to the most commonly asked question, provide quotes and pricing information, let the visitors book a consultation, etc. 

The best part about chatbots is that you can program them to request contact information in order to provide a specific service. For instance, a visitor can request a pricing plan or ask to schedule a consultation. Your AI helper can ask for their contact information and leave a message letting them know that they’ll receive the desired information via email. 

Thanks to the customization options, chatbots are an awesome addition to any website, regardless of how big or small the business might be, or what industry they are in. For you, as a reseller, this means you’ll have no trouble pitching this white label lead generation solution to your clients.

Daily registered domains solution

Hundreds of thousands of new domains get registered online every single day. What if your clients could take advantage of this fact and receive daily leads, based on the industries these domains are related to? 

That’s exactly what a domain leads solution provides! The tool relies on Whois information to compile a list of daily registered domains that your clients can download with a single click of a button. 

Along with the domains, they’ll get all the necessary information, including names, emails, and phone numbers related to every single domain. This wealth of information will provide them with thousands of daily leads they can sell their products and services to. 

Online review management

What better way to attract new prospects than to showcase just how satisfied your existing customers are with your business, products, and services?

Online review management software allows your clients to embed a widget on their website that will prompt their website visitors to leave a review. This is a great way to generate testimonials and build up a great reputation quickly. 

It’s simple, straightforward, and incredibly easy to use. You can fully customize the solution and build your brand while selling this fantastic service to your clients.

API to prevent fake email registration

It’s a well-known fact that people hate spam. That’s why some users will provide a fake or outdated email address when opting-in. This is something every company wants to avoid since they’ll end up being stuck with a bunch of useless contact information and waste both time and money sending out promotional emails that’ll never get opened.

An API (application programming interface) solution will block disposable fake emails, prevent spam signups, and improve your clients’ email deliverability. 

This is another tool that every website with an opt-in form should have, so you can effectively promote it to all manner of clients, regardless of their industry.

Start reselling white label lead generation software today

These are just a few white label lead generation software solutions that you can start reselling immediately. There are plenty of other options you can choose and resell alongside the recommendations we provided in this article. 

If you’re ready to start your software reselling business, Sell SaaS is the perfect place to start! 

We offer a variety of white label software solutions that you can customize to fit your brand and resell under your name. 

The best part is—there’s absolutely no commitment. You can check out every solution we’re offering—free of charge—before you decide to start reselling it.