Snov.io — Email Marketing Made Easy 

In the B2B industry, email outreach represents a crucial part of any business’ online marketing strategy. Coming up with an original email marketing campaign that’s personalized and yet easy to manage means countless hours of work. 

This time is spent doing extensive research—in an effort to find the most prospective lead information—and creating valuable content that’s most likely to generate conversions. Doing everything manually is borderline impossible.

As a result, a majority of email marketing professionals use digital products such as Snov.io. These are email outreach tools that help manage their campaigns and automate boring tasks that take up valuable time. 

Snov.io offers several outreach tools that streamline lead generation, email address verification, and outreach campaign setup. What sets Snov.io apart from the competition is the fact that it bases its lead generation process on blockchain technology. 

We’re going to dig into the specifics of how good Snov.io is in our in-depth review of the platform below. 

Snov.io First Impressions

Image source: newbium

Once you create an account on the Snov.io website, you are likely to have a pleasant reaction to their online platform. The interface is straight-to-the-point and very clean-cut. 

All of the features—which we’ll get into below—are accessible from the header menu found at the top of the website, arranged in neat categories. Secondary tools and options, such as the API and integrations, are found under the “More Tools” section. 

You can check out all of the Snov.io features on their website, and there’s a Google Chrome extension with basic functionalities as well. 

Snov.io Pricing

If you decide to test out Snov.io’s features before committing to a paid plan, there’s an option to use the tool with 50 free credits, as a kind of a free trial. Speaking of the Snov.io credits, the platform has a somewhat convoluted pricing system. There are four different pricing tiers, all of which provide you with a set number of credits. You can spend these on a variety of Snov.io features. 

These subscriptions are:

• S — $39 and a thousand credits per month

• M — $69 and five thousand credits per month

• L — $129 and twenty thousand credits per month

• XL — $199 and fifty thousand credits per month

There is also the option for paying for your subscription annually instead of monthly. In that case, you pay 10% less than for the monthly option. 

You can get another major discount if you opt to pay for the Snov.io service using the company’s own cryptocurrency—SNOV tokens. If you buy these tokens first and then use them to pay for the Snov.io platform, you get a 30% discount. 

The process is less straightforward, but the huge discount makes it potentially worth your time. Here’s how you can use SNOV tokens to buy the subscription to the platform:

1. Go to your Snov.io account settings

2. Find the “Add Ethereum Wallet” option 

3. Add the address of your wallet there

4. Head to the Subscription Plans section 

5. Choose the “Buy Using SNOV Tokens” option

Image source: Snov.io

The image above shows the amount of SNOV tokens you need according to the valid exchange rate at the time of the transaction. Once you transfer the required amount of tokens to your connected wallet, you can finalize the payment by pasting the TxHash of the transaction. 

Why Use Snov.io?

Snov.io has a couple of extremely useful features when it comes to:

• Lead generation

• Business development

• Employee recruitment

• Email outreach

Lead Generation

Snov.io is a useful lead generation tool, especially when it comes to obtaining the largest number of leads for the lowest possible cost-per-lead. The platform’s email finder lets you generate leads from domain names, company names, and first and last names.

Snov.io also enables you to collect emails with Boolean Search and browse the database by skills, job title, and location, to find thousands of leads in minutes.  Prospecting is swift and methodical on the Snov.io platform. 

Business Development

Even with the finest information products, growing your business is almost never easy. Besides having a quality product, you need to find and contact the right venture capitalists and other investors. You also have to find influencers and marketers who can use platforms such as ClickFunnels and WordPress to successfully promote your product to your target audience. 

All of this is a necessity if you want to scale your company—and you can find leads for virtually any industry using Snov.io’s automated lead generation capacities. 

Employee Recruitment

Snov.io Recruiter Tool

Scouring the web for the right professionals for your business can be arduous. That’s why Snov.io uses its databases to help discover the right candidates with ease. You can find more people to interview than ever before in any niche, and fill any open positions quickly. 

Snov.io’s email Linker will help you find individuals based on their location, skills, and current job titles. The platform cross-references your search query with databases from Google, Upwork, Behance, Moz, GitHub, and LinkedIn, resulting in the most comprehensive employee search you can imagine. 

Automated Outreach

Snov.io isn’t just useful in finding you the right leads—the platform also has options for conducting email campaigns with the leads that you acquire. You can use Snov.io’s email templates to come up with trigger-based campaigns that achieve maximum results with minimal input. 

Snov.io Features

Snov.io has the following basic features:

• Email search

• Email verification

• Email campaign automation

• Email templates

• Technology tracking

• Email tracking

Email Search

Snov.io offers a variety of ways to find the email addresses of prospective leads, including:

1. Domain search

2. Company search

3. Social network search

4. Personal name search

5. Linker search

6. Extension search

The domain search option provides you with a list of all email addresses found on a particular domain. If there are multiple domains that you want to search from, there is also a bulk domain search option. Snov.io allows you to search a staggering twenty thousand domains simultaneously.

We should note that these searches don’t cost you Snov.io credits. Those are only used for email campaigns, where you will pay a certain amount of credits for each contact. 

Apart from the domain search, you can also use Snov.io’s search options to find leads from specific companies. There are also filters on account of industries and countries of origin for companies. Once you locate a company profile, you can find prospective leads among the employees who work there, and their email addresses. This is particularly useful for business-to-business marketing, where contacting the right company executive can make all the difference in a campaign. 

Snov.io also allows you to search for individuals based on their social media profiles and extract their emails from there, if they are publicly available. If the users haven’t disclosed their email address on their social networks, Snov.io’s search algorithm cross-references the data from their social media to find their email addresses. 

If you have a first and last name for any potential lead, Snov.io can probably find their emails using that as well. 

The Snov.io Chrome extension that we’ve mentioned above has all of the email finder functionalities.

Email Verifier

Email deliverability rates are a paramount metric in the world of email marketing. Snov.io contains an email verifier that can improve your campaign’s deliverability by eliminating fake and inactive email addresses from your mailing list. 

For instance, if your list of leads contains emails that may not be genuine or operational, these will increase your bounce rates and reduce the percentage of emails that get successfully delivered. 

Email Campaign Automation

Snov.io enables its users to create fully automated drip campaigns by leveraging triggers and events. You can utilize specific triggers to define which email each lead will receive, based on their engagement with your business.  

For instance, if a prospective lead clicks on a link in one of your previous emails, that could trigger the sending of the appropriate follow-up. All of that is completed without the marketer doing anything except for planning out all of the steps. 

Trigger-based campaign management is a standard in the world of email outreach software. This is also one of the few downsides of Snov.io—unlike its competition, such as Hunter.io—Snov.io offers only two kinds of triggers:

• A lead opens your email

• A lead clicks on a tracked link in your email

Email Templates

If you’ve ever tried to resell digital products, there’s one thing that’s true regardless of whether you’re doing so via text message marketing, an affiliate platform, or an email marketing campaign: staying fresh is difficult. 

Content originality is crucial for lead conversion, and yet it can often seem unattainable in a mass email campaign. Snov.io tries to solve this through its personalized email templates. You can use the pre-built ones provided by the platform, or create the templates yourself from scratch. 

Once you import a list of leads that contains their first and last name, Snov.io will automatically fill the subject line and body of your email with the names in appropriate places. You can also add other variables to the templates, such as location data or job titles. All of this contributes to the leads feeling like they’re not just one in a series of thousands of email addresses, but a participant in an organic conversation. 

Technology Tracking

Knowing what kind of digital products your leads use can be important data, especially for value-added resellers that aim to pinpoint specific leads. That’s why Snov.io’s tracking features offer technology verification. You can see which e-commerce, CRM, SEO audit tools, or data analytics software your target audience uses on average. 

Email Tracking

Email tracking is one of Snov.io’s headline features, allowing you to learn which of your leads actually open your emails and when. Snov.io offers real-time notifications for email interactions and link tracking. 

Snov.io and Google Chrome

You don’t have to open your Snov.io dashboard if you want to access its email tracking features and lead generation options. All of that is found in the Snov.io extension for Google Chrome. You can set up the extension in four easy steps:

1. Find the Snov.io Email Finder in the Chrome Web Store

2. Use the “Add Extension” button

3. Log into your Snov.io account via the extension menu, or create one if you haven’t already

4. Once you’ve completed that, you are free to use the extension to extract emails from the domain of any website that you visit. 

Pros and Cons of Using Snov.io

All of Snov.io’s features bring a decent amount of value to your business or individual freelance efforts. The platform eliminates the need for manual lead lists; you can find emails on any domain that you visit. 

Snov.io is scalable and can be used by businesses of all sizes. Enterprises can take advantage of the bulk search options to scan tens of thousands of domains at once and get emails as an output in various spreadsheet formats. 

This software solution contains everything you need in an outreach platform. There’s no need to spend valuable work time switching between various platforms — all of your workflow can be contained here.

There’s also a “Knowledgebase” on the Snov.io platform, something similar to a vast FAQ section. You can learn everything about their pricing plans, services, tools, and other options from there. And if any of your questions are unanswered there, Snov.io offers extensive customer support via phone, email, and chat. That’s one of the aspects where they are miles ahead of the competition. 

No platform is perfect, of course, and Snov.io is no exception. One of the biggest issues found here is their credit-based billing system. According to your subscription levels, you receive a certain amount of credits each month. However, if you don’t use them up within the given month, they do not roll over into the next one—meaning you’ve basically bought them for nothing. 

Also, unlike Hunter.io, Snov.io doesn’t have any predictive capabilities when their databases can’t find information on a certain lead.

White-Label Software 

Marketing agencies and freelance marketers frequently use Snov.io and similar platforms for lead generation purposes. We’ve mentioned Hunter.io, but there are plenty of other alternatives when it comes to email outreach and prospecting. However, SellSaaS offers an alternative to branded software altogether: white-label marketing software.

SellSaaS has a wide array of white-label platforms that help with different digital marketing tasks. In fact, we have enrichment data software that’s excellent at extracting all possible leads from domains or company names. This software works just as well as Snov.io, but with one significant advantage — you can enter into a software reseller agreement and rebrand the software as your own. That allows you to make a sizable profit from software reselling, while increasing the prominence of your brand at the same time. 

Having your own software for digital marketing can separate you from small-time marketers in a significant way. Plus, SellSaaS software contains different options for lead generation. You can extract social network usernames, phone numbers, and email addresses from website domains and receive the results in a spreadsheet file. When you need to obtain all the leads from a single company, this is often the best solution. 

You can also upload a spreadsheet with a lead’s personal name and the name of their current company, and you can use SellSaaS tools to find their contact information. If you have any business data at all, SellSaaS’ software will help you find the email of any professional that you’re looking for. 

In addition, SellSaaS offers:

• Fake email blockers

• Chatbot solutions

• Review widgets

Conclusion

Snov.io.io is an excellent platform for B2B professionals looking to extract lead information for cold email campaigns. Although the devs have recently added campaign management options, these are relatively rudimentary. Other competing software solutions and white label software may be a better choice in that regard. When it comes to email extraction, Snov.io does its job well.