Zoominfo is going to become your favorite solution if you’re on the lookout for a B2B sales tool that maximizes your data enrichment and lead generation efforts. This platform ensures that you reach and connect with top-quality leads who are ready to purchase from you instantly.
Finding the perfect prospects for your business is one of the trickiest parts of sales. Back in the day, when intelligent solutions didn’t exist, sales teams had to go through hundreds of cold leads before reaching a single hot one. Some businesses stick to this pattern even in today’s day and age, which slows down the whole lead generation process significantly.
Introducing sales-driving solutions will ensure that your business scales more quickly and effectively. Since there are plenty of them on the market, it might be difficult to find the one that will help you hit your revenue and conversion goals.
For now, let’s see if Zoominfo contains everything you need it to have.
When you enter the Zoominfo website, there’s a chance that you’ll be overwhelmed by all the present elements. It looks like there is too much going on—from copy and colors to photos and illustrations.
On the homepage, Zoominfo will offer you to sign up for the free trial, which gives you a chance to skip the online reviews and try it out for yourself. It’s always a good sign to see products such as Zoominfo offer free trials—solutions that don’t usually have something fishy going on.
Below that section, you can see all of the platform’s most noteworthy integrations, as well as customer reviews. As expected, the reviews are overwhelmingly positive, telling you what Zoominfo excels at.
If you ignore that part, you’ll notice what the main selling point is—a large percentage of data decays if you don’t keep it up-to-date, and Zoominfo will do that in your stead. The point is that you will lose valuable leads if you don’t invest in this platform, which isn’t a new concept.
Although the page looks a bit messy, navigating through it is easy.
Websites don’t always speak for the product they present, though, so let’s see if Zoominfo is as outstanding as the team behind it claims it to be.
Before we get to the in-depth feature review, take a look at this overview:
Number of contacts
Number of employees
Zoominfo has thousands of online reviews, most of which are super positive. The platform’s overall setup looks promising, but what is it that makes it so special?
Zoominfo has a solution for just about anyone—from marketing departments to recruiters and account managers. The more versatile a platform is, the better for the size of its client base—and it looks like Zoominfo nailed this concept.
It offers the following solutions by use case:
Data custom solutions
The prospecting solution is going to help you gather all the necessary information on companies you want to reach out to. This is crucial for the formation of your ultimate buyer persona—showing your audience that you understand them through efficient personalization boosts your conversion rates.
What’s different about Zoominfo is that it gives you insights into the following prospect information:
Links to social media networks
Zoominfo Company Contact Data Search
With all of this data on hand, Zoominfo will enable you to target your audience better than ever before. You can utilize the information in a way that will make your prospect feel like you care about them—emotions play a big role in the purchasing decision, which is why they’re important to evoke.
Prospecting is going to give you alerts each time your lead makes a relevant move, which enables you to react on time. If you get Zoominfo’s Chrome extension, the journey through the different stages of your sales funnel will be accelerated, allowing you to boost lead generation more efficiently.
Zoominfo utilizes AI to create an ideal customer profile (ICP) for your company by analyzing your previous wins and losses. You can rest assured that the platform will bring only top-quality leads to your business.
With Zoominfo’s demand generation, you can optimize your forms to convert more website visitors super easily. The Zoominfo FormComplete will ask your visitors for their name, company, and email address. Using this information, the platform will find lots of actionable data, which you can use to improve your outreach efforts.
Since this option comes with real-time email validation, it will enable you to reduce your bounce rates effortlessly. This will increase your revenue in the blink of an eye because you won’t have to waste your time on leads who aren’t interested in your offer.
The demand generation solution is also capable of revealing your website visitors’ identities. You can use this feature to speed up the lead generation process by acting on situations in a timely fashion. If you want to act on specific scenarios only, you can activate the Zoominfo’s triggers.
Once you identify your website visitors, you can export the data to either Google Analytics or Zoominfo’s Advanced Search for easy access.
No matter where you get your data from, Zoominfo is going to keep it up-to-date. With the data management option, you can utilize lead enrichment to gain insight into who your prospects are.
The more familiar you are with your leads, the faster you will convert them. If you choose to prioritize certain prospects, you can assign them to sales reps for tracking purposes. Being aware of the moves your target audience makes is the key to successful campaigns, which is why it’s important to have your team keep an eye on your leads.
The data management option also allows you to sync your team’s inboxes with Salesforce, which eliminates manual, time-consuming processes. Capturing your conversations with leads will give you actionable insights into your performance, followed by automated, AI-powered recommendations.
The seamless API integration will reduce the risk of exposure from blacklisting and privacy laws.
Zoominfo Compliance API
If you want to opt for Zoominfo’s API suite, you will get access to over 300 attributes through data APIs for contacts, companies, and intent information. The APIs are fully customizable, which gives you an opportunity to tweak everything to your liking.
You can choose from the following set of APIs:
Data intelligence is available only through deep integrations—and Zoominfo comes with many:
All of the solutions are remarkable—no matter which one you opt for, you will be able to utilize it effectively. The features are super simple to use, which is a massive advantage, considering the number of overly-complex products you can find on the market.
If you need a solution that’s tailored to your business’s specific needs, Zoominfo has got you covered. You can pick a solution by your role as well—check out the options:
Let’s see what each of these options offers.
If you’re in the recruitment industry, you can utilize Zoominfo to maximize the number of top-quality candidates effortlessly. Sourcing qualified people is one of the most difficult tasks because they’re rarely unemployed.
Passive candidates are people who aren’t actively looking for a different job. Getting in touch with them could be tricky, as they’re usually not interested in any job offers.
If you have excellent data on passive candidates, though, the chances that you’ll connect with them will increase. This means that you will be able to engage in meaningful conversations with them effortlessly. Zoominfo provides you with extensive information on such employees, which makes it significantly easier to source and employ them.
With the platform’s ReachOut Chrome extension, you can get access to candidates’ data directly from their LinkedIn profiles. This speeds up the recruiting process like no other method.
Zoominfo allows you to integrate email with your CRM, which makes all account management processes significantly faster and easier to handle. Combined with the Zoominfo Workflows, this option will ensure that you stay on top of the prioritized tasks.
You can activate the platform’s triggers if you want to generate leads quickly and effectively. Choosing one won’t be an issue because Zoominfo provides you with plenty of them, such as:
Zoominfo Account Management
If you’re interested in custom solutions that are fully tailored to your specific needs, Zoominfo will be the perfect solution for your business. From compliance to onboarding—the platform will ensure that it meets your needs to any imaginable extent.
Since the solution comes with an advanced API, you can change it however you wish. If you believe that some tweaking could improve your workflow extensively, you are free to go for it.
If you’re in the world of marketing, Zoominfo will be the perfect fit for your business. The platform is capable of generating thousands of top-quality leads that you can use to your advantage.
From revealing visitors’ identities to creating comprehensive databases and getting insights into events—Zoominfo enables you to scale your business at the speed of light.
When it comes to the world of sales, the most important asset is data. You can’t do anything without actionable data that provides you with insights into your leads’ lives.
If you have Zoominfo by your side, you won’t have any trouble converting hundreds of leads effortlessly. The platform provides you with data enrichment, which reveals prospect information, such as company size, location, funding, technology usage, etc.
All of the listed, business-specific packages are beyond useful—you just need to find the perfect one for your business. No matter which one you opt for, it will undoubtedly streamline your workflow effectively.
Solutions and features may not get you to come to your final decision—that’s why we need to get to the pricing plans.
Zoominfo doesn’t provide a clear overview of its pricing plans on the website. Unfortunately, you won’t find any information on the matter unless you contact the team behind the platform directly.
Popular platforms such as Zoominfo are super flexible and scalable, meaning that you’ll pay only for the features you choose to include in the plan. Even if the solution isn’t as expensive as you’d expect it to be, it looks more discrete if the team avoids listing all of the pricing plans on the website.
Either way, you should sign up for the platform’s free trial—it’s the best way to get fully familiar with the product and see if it’s suitable for your needs.
You probably won’t be the only person using Zoominfo, so it’s always a good idea to get a second opinion on it.
In case the solution doesn’t integrate well into your existing workflow, you should check out the alternative options.
Plenty of automation tools are on the table—choosing to ignore them results in nothing but failure. If you want your product or service to advance on the market, you need to invest in sales intelligence that’s capable of taking your company to the next level.
What kind of platform should you be on the lookout for, though? With so many solutions available to sales teams, picking one is like looking for a needle in a haystack.
If you want to see some of the most popular platforms that are similar to Zoominfo, check these out:
Clearbit is one of the most popular data enrichment and lead generation tools on the market. With features ranging from smart alerts to contact reveal options, you can boost your sales with minimal effort.
Lead411 is the perfect choice for you if you’re looking for a sales intelligence platform that provides you with accurate contact data. Since personalized outreach is only possible with up-to-date information, you will be able to optimize your campaigns with this platform effortlessly.
UpLead is capable of giving you instant access to millions of contacts, which you can use to your advantage with ease. With more than 50 search criteria, there isn’t a chance that you won’t be able to find the best leads for your business.
If you’re in need of the most accurate and up-to-date data on the market, Adapt is the most appropriate choice for you. Since the platform comes with a CRM integration and Chrome extension, it is one of the most user-friendly solutions you can find.
Prospect.io is capable of advancing your outbound sales team’s outreach efforts quickly and effectively. With this platform, you can rest assured that you’ll close hundreds of deals super quickly since it works directly from your browser.
LinkedIn Sales Navigator is the best, cutting-edge solution that was created for sales professionals. You can utilize over 500 million accounts on LinkedIn to find top-quality data on your prioritized leads.
Each of the listed platforms comes with a unique set of features that are meant to help you generate leads more effectively and increase your revenue. None of them will fail you—it’s just a matter of what your business needs.
Check them out to find out more about their functionality, pricing plans, and more.
Bear in mind that the majority of these solutions have free trials—they will help you determine whether the product is the best one for your sales team.
If you want to generate hundreds of top-quality leads, you have to keep your content as personalized as possible. Modern consumers don’t care about robotic, impersonal messages that don’t evoke any feelings in them.
You need to appear as if you’ve spent days researching each prospect you reach out to. Have you thought about how you could do that? The only sensible way to go about this is to introduce data enrichment software.
As soon as you start using it, you will forget what it was like to research your leads. This will save you lots of time and nerves, which is why this solution is perfect.
What’s unique about it is that you can both use it and resell it, just like our other products, such as:
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.