8 best white label SEO audit tools to resell in 2020

Organic traffic is a key website performance indicator and the primary source of new customers for the vast majority of online businesses. On average, around 53% of all website traffic comes from organic search. This means that, without proper search engine optimization, businesses are missing out on a huge chunk of potential sales. 

While most businesses understand the importance of SEO (search engine optimization), most of them don’t have the necessary knowledge required to optimize their websites for search engines fully. Rather than hiring a full-time SEO specialist, most of them resort to a more affordable alternative—outsourcing their SEO needs or leveraging various SEO tools. 

As a reseller, you can offer your clients a wide range of SEO services like SEO platforms, dashboards, auditing, analytics, and reporting tools. In this article, we’ll focus on the eight best SEO audit tools you can resell in 2020. 

A comprehensive SEO audit will help your clients gauge the performance of their websites and identify the areas they can improve to boost their organic traffic. This is the logical first step towards boosting their SERP (search engine results page) rankings. Once they know exactly which parts of their website are underperforming, you can offer additional SEO services to your clients that solve the specific problem they’re facing. 

Before we look at the particular SEO audit tools, it’s important to understand what you should look for when choosing between different white label solutions. We’ll give you a list of white label SEO audit tools we consider to be among the best out there. We believe it’s always best to have the sufficient knowledge so you can make an informed decision and choose the one that will be the best fit for your business.

Things to consider when choosing a white label SEO audit tool

There are hundreds of white label SEO audit tools you can resell. The question is—how will you know which one is the best option? It may be difficult to say which one is the absolute best, but there are several characteristics that you should make sure the tool poses:

1. The tool should be easily rebrandable

2. You should be able to host it on a custom domain

3. The reports the tool generates should also be brandable

4. You should be able to adjust the price when reselling

5. The tool should allow your clients to integrate multiple data streams

6. The audit should include a wide range of metrics 

It’s also a huge plus if the developer allows you to test out the tool before reselling it. Check to see if their solution offers a free demo, or if they allow resellers to run a quick audit to test out the tool. 

Apart from seeing the tool in action, you’ll get a free audit of your website this way! 

Here are the eight best SEO audit tools we recommend:

1. PosiRank

2. SEOMATOR

3. SEO Audit Software

4. SE Ranking

5. Web CEO

6. MySiteAuditor

7. WooRank

8. SEOptimer

PosiRank

PosiRank is a comprehensive SEO platform that provides a wide range of SEO functionalities. Although not the most affordable option, this platform will take care of all the SEO needs of your clients, including:

• Analytics

• Auditing

• On-site SEO

• Broken links

• Backlink cleanup

• Content orders

• Keyword research

• Competitive analysis

The major advantage of PosiRank is that it offers in-depth, fully-customizable reports your clients can export as PDFs. They can also fully customize the dashboard, so despite the vast range of SEO functions the tool can perform, the software is user-friendly and relatively easy to use. 

SEOMATOR

SEOMATOR is an excellent website crawler that can help your clients improve the overall performance of their website quickly. The tool crawls the entire website and provides a comprehensive report that encompasses all the different aspects, including:

• The website’s SEO

• Page speed

• Mobile compatibility

• Internal links

• Backlinks 

• Content quality

• HTML tags

That said, SEOMATOR doesn’t merely provide the PDF reports. It also takes all these metrics into consideration to provide an overall score of the website and suggests steps you can take to fix all of the issues it discovers. 

The great thing about this tool is that it offers different pricing plans. You can “pay as you go” or choose an exclusive option that allows for unlimited monthly projects. If none of their pricing plans fit your needs, you can also request a custom one that best fits your budget and reselling needs.

As with most white label SEO audit tools, you’ll be generating the reports yourself. Still, the tool does all the work for you. You simply need to export these reports as PDFs, rebrand them to feature your logo and brand colors, and send them over to your clients. 

SEOMATOR also offers a seven-day free trial, so you can check out the tool firsthand before you start reselling it.

SEO Audit Software

Despite the generic name, SEO Audit Software is an excellent white label solution, since it offers free SEO audit reports for the first 14 days. This gives you an opportunity to generate free white label reports for two entire weeks, which you can easily rebrand and sell to your clients. If you’re just starting out as a reseller, this is a completely risk-free way to try your hand at reselling SEO services. 

The white label SEO audit reports are just one of the many incredible features SEO Audit Software offers. If you decide to stick with this solution after the 14 days, you can start reselling a range of other SEO services the tool provides, including:

• Branded lead generation

• Keyword research and keyword tracking

• In-depth SEO auditing reports

Apart from being able to rebrand the PDF reports, you can also easily customize what information the reports will feature. The detailed reports will show your clients exactly what areas of their website they need to improve, as well as provide tips on how to fix the issues the tool detects. 

Given its functionality, SEO Audit Software is extremely affordable. This makes it one of the favorites in our book, since the less you pay, the higher your margins will be! 

SE Ranking

SE Ranking is another all-around SEO solution with all the features to satisfy your clients’ SEO needs. The website audit features can crawl through every single page of the site, if necessary, or can follow your rules and quickly scan the URLs you tell it to check. 

If your clients need reports fast, SE Ranking can generate in-depth reports of the most important pages of their website within seconds. The tool leverages multiple sources for scanning and checks all the key parameters like:

1. Technical errors

2. Website loading speed

3. Meta tags and headers

4. Internal links

5. Images 

After generating the report, the tool also provides valuable insights regarding the issues that will help your clients resolve them and fully optimize their websites for search engines. It also allows you to schedule the reports, easily rebrand them, and quickly share them with your clients via email. 

Web CEO 

Web CEO is the perfect solution for agencies that are looking to resell a wide range of SEO services. The solution involves 19 SEO tools that cover everything from website audits and keyword research to link building and social media analysis. 

The main advantages of Web CEO are that, apart from standard features, it allows you to:

• Configure a custom domain

• Gorgeous reports that are easy to customize and rebrand

• Live SEO reports you can access at any given time

• Includes a lead generation widget you can embed on your website

Web CEO also provides what they dub “free training” alongside its services. This isn’t an SEO course, however, but rather tips on how to improve the search rankings, which you will receive on a regular basis. 

These tips are excellent learning material. Once you’ve mastered them, you can use them as a basis for creating valuable content for your clients and boosting your own organic traffic! 

MySiteAuditor

MySiteAuditor is a white label SEO solution that has stood the test of time. It has been around for seven years now, and it enjoys a great reputation with resellers. The main reason for this, apart from being easily rebrandable, is the fact that it offers white labeling even with the most affordable pricing plan. 

It’s also one of the most affordable white label SEO audit tools, making it one of the potentially most profitable solutions to resell.

The tool generates extensive SEO reports within 15 seconds per page and evaluates over 50 SEO signals to show you how well the page is optimized for a specific keyword. The metrics MySiteAuditor evaluates include: 

• Site speed

• Title tags

• Description tags

• Headings

• Image analysis

• Copy analysis

• Social analysis

• Mobile compatibility

• Page links

Another great thing regarding MySiteAuditor is the opportunity to embed forms on your website, landing pages, and emails, so you can easily generate new leads. Whenever a prospect looking for SEO services runs into one of these forms, they will get an opportunity to audit a page on their website completely free! 

All they need to do is input the desired URL, select the keyword they want to rank for, and enter their email. They get invaluable insights regarding the performance of that page, while you receive a new lead. Not only is this an excellent way to acquire new prospects, but you’ll also have a much easier time selling them SEO services after they’ve already seen the tool in action.

WooRank

WooRank is a comprehensive website analysis tool that helps its users skyrocket their organic traffic through SEO audits and competitive analysis. It evaluates the site’s usability, checks a wide range of technical SEO indicators, and compares the website’s performance against the highest-ranked competitors to provide a realistic and detailed overview of the website.

Their SEO crawler—Site Crawl—scans an overwhelming amount of data to identify everything that Google may interpret as an error on your website, and shows you how to fix these problems and quickly improve your site’s rankings. 

WooRank also offers real-time site monitoring, which will help your clients know exactly what pages on their website are generating the most traffic, at any point in time. They will also get regular email reports that showcase their website performance and which of the keywords are improving or failing to do so. 

The reports WooRank generates are highly customizable, and they offer several other perks to resellers, including their lead generation tool and unlimited website reviews. This lets you get a quick overview of your prospects’ sites and rely on relevant data when pitching SEO services to potential clients. 

That said, do note that WooRank is a bit more expensive than other options on the list. The features it provides more than justify the price, but you’ll have to sell your clients on multiple SEO services, not just website audits, if you’re hoping to generate a decent profit.

SEOptimer

SEOptimer is our number one recommendation because it offers incredible functionality and stunning reports that feature a wealth of invaluable data and actionable tips, at affordable prices. 

The comprehensive website audit SEOptimer offers analyses over 100 SEO indicators and compiles the findings into beautiful, easy-to-understand reports. 

All the crucial data is represented through charts and other visuals, making it easy for your clients to understand how their website is performing and which areas need improvement. 

Apart from providing an extremely in-depth website analysis, SEOptimer comes with a full-suit of free SEO tools that allow your clients to easily implement the suggestions listed in the reports. These free tools include:

• Meta tag generator 

• Keyword generator 

• Robots.txt generator 

• .htaccess file generator 

• XML sitemap generator

The tool also offers a myriad of customization options, like color schemes, themes, and fonts. It also supports eight different languages, so you can sell to customers all over the world! 

SEOptimer also features a customizable audit form that you can embed on your website to start generating new leads right away. This isn’t their unique sales proposition, but it’s definitely a “quality of life” improvement that will make promoting and reselling this SEO tool a bit easier. 

Things to resell alongside SEO auditing services

Clients interested in SEO services are looking to boost their organic traffic and generate more sales, that much is obvious. This means they’ll likely be open to similar services that can help them acquire new customers and scale their profits. 

After you’ve successfully landed a client and provided them with an excellent SEO service, you’ll have the opportunity to upsell them on a wide range of other software solutions.

If you intend to resell SEO audit tools, platforms, and other SEO services, it would be a good idea to also include these services in your catalog:

1. Lead generation software

2. Email marketing services

3. White label text message marketing solutions

4. Chatbot solutions

5. Social media marketing services

6. White label reputation management software

7. White label financial products

8. Project management software

SellSaaS provides these and other white label software solutions that you can easily customize and start reselling today! 

Check out our catalog of white label software solutions and launch a successful SaaS business in minutes.