Is Woodpecker.co the Best Cold Outreach Solution for Your Sales Team?

Woodpecker.co is one of the best cold email and follow-up automation solutions that can help you manage your outreach efforts more efficiently. Being among user favorites, this SaaS provides many features that aim to make your job significantly easier and more stress-free.

With Woodpecker’s personalization options, you can send emails that don’t look like they were written by a robot. This improves the quality of your interactions with prospects since it gives the impression that there’s an actual person behind the email instead of a company. Nobody likes spammy-looking emails, so it’s always a good idea to add a personal touch.

Personalization is key in today’s day and age. We’ve moved past massive, impersonal outreach because it doesn’t work. Potential customers felt like companies looked at them as if they were numbers, not actual people. If you manage to make your prospects feel valued, you will hit the jackpot.

It might take a while before you tweak your emails to perfection, but it’s all part of the learning process. If you can introduce a SaaS to help you out with it, there’s no doubt that you will advance at the speed of light.

Which one should you choose, though? There are so many solutions out there, and they all resemble one another. We’ve reviewed all of the most popular platforms—check them out on our hub page and see if you can find one that aligns with your business needs.

For now, let’s take a look at Woodpecker—this solution could be the one you’ve been looking for!

Woodpecker.co at First Blush

As soon as you enter Woodpecker’s website, you will be greeted by the woodpecker itself. You won’t have any trouble figuring out what the platform is intended for since the team behind Woodpecker made it obvious.

Further down, you’ll be able to see some of the most important features the platform offers, followed by creative sketches. The team behind the platform doesn’t beat around the bush—the descriptions are concise and get straight to the point. You will know exactly what each feature does because Woodpecker isn’t trying to wow you with fancy words—it provides useful explanations.

You can see some of the solution’s most prominent integrations, as well as user reviews toward the end of the page, which gives you an idea of how the platform works.

Take a look at this short overview of Woodpecker:

Most of the reviews are positive, though that doesn’t mean you’ll like Woodpecker as much as others do. Let’s see who this solution is tailored to.

Which Businesses Is Woodpecker Tailored To?

Although anyone can use Woodpecker to their advantage, the following businesses will get the most benefits from the platform:

1. Digital agency

2. SaaS

3. Lead generation agencies

4. Consultants

5. Platforms

6. Recruitment agencies

No matter which category your business belongs to, you will be able to utilize Woodpecker in many different ways. That leads us to one of the most impactful aspects of the software—product features.

What Are Woodpecker’s Key Features?

Features should play the biggest role in your decision-making processes. You need to consider them carefully—investing in a platform that comes with plenty of seemingly exciting features will get you nowhere. You have to think about how you’re going to utilize them.

If you don’t need the majority of a product’s features, it’s pointless to invest money in it. Solutions that have more than five of them cost a pretty penny, so think twice about how necessary they are for your business. You can pick from a wide array of similar products that have fewer features and, therefore, cost less.

As long as you’re aware of your wants, needs, and budget, you will be able to make the right choice.

To help you determine if Woodpecker is the solution you’ve been looking for, let’s take a look at the platform’s key features:

1. Follow-up automation

2. Human-like email sending

3. Security

4. Teamwork

5. A/B testing

6. Agency features

Follow-Up Automation

Woodpecker will allow you to come up with a couple of different automated follow-ups that are triggered by certain events. The message of your choice will get activated if the preset condition is fulfilled, and if it doesn’t get triggered, the campaign will simply continue.

This feature is going to be beyond useful if you utilize it properly. The automated follow-ups will save your time and energy for other, more important tasks.

The follow-up automation feature comes with scheduling, which will let you choose the day and time at which your email will be sent. Woodpecker will provide you with all the time zones, and all you need to do is pick one. You can also set up the emailing frequency to your liking.

As soon as you receive a response from one of your prospects, Woodpecker will detect it and stop the campaign for them. This is going to prevent spam, which is excellent for anyone looking to avoid it—and you should too.

If you receive an autoreply, you can reactivate the campaign whenever you wish—Woodpecker is going to provide you with a calendar, and all you need to do is select the date.

Human-Like Email Sending

To mimic the way you would send emails manually, Woodpecker introduced the human-like sending feature that releases messages one by one. The frequency is automatically set to random because humans don’t send emails at scheduled times. This is going to prevent your campaigns from ending up in prospects’ spam folders.

Source: Woodpecker

Since personalization increases deliverability like no other method, you can add snippets and custom fields from within Woodpecker, such as phone, job title, job field, etc. We already know that nobody enjoys receiving spammy, impersonal emails, which is why this feature is crucial for your campaign’s success.

You can connect your email to Woodpecker with ease as long as you use one of the following providers:

• Gmail

• Office 365

• Microsoft Exchange

Security

Since Woodpecker strives to make your campaigns as error-free as possible, it will allow you to use its auto duplicate detection option. If you import the same contact twice, the chances are that you will send more than one email to the same prospect. They will immediately think of it as spam and get annoyed, which is something you want to avoid at all costs.

The security feature is also going to validate all of the email addresses you insert into the system to ensure that you don’t send messages to non-existing ones.

To keep your domain as safe as possible, Woodpecker will keep track of all of your hard and soft bounces. This is going to help you become a reputable sender and avoid being blacklisted. If you want to blacklist certain prospects or domains, though, you can do that with ease through Woodpecker.

Source: Woodpecker

To ensure that you don’t send half-baked emails, the platform will let you see what the message will look like in your prospect’s inbox. This way, you will be able to notice whether all of your custom fields match with the copy.

If you’re missing any crucial custom fields for one of your prospects, Woodpecker will prevent you from sending emails to that person. You will be able to see such profiles marked as ‘to check.’

Teamwork

Working together with your team is going to increase the chances of your campaign’s success. This is why it’s crucial to collaborate on tasks and projects if you want optimal results.

Teamwork comes with certain setbacks, though—if you don’t pay close attention, multiple people could send an email to the same prospect. Being aware of this danger, Woodpecker introduced the teamwork feature that will prevent this from happening.

When you insert your contact base into the system, it will notify you as soon as it detects an email address that’s already been contacted. The platform is going to give you two options—you can either include or remove the contact from the campaign.

To improve the quality of your teamwork, this feature lets you see all of your active campaigns in the ‘Team view’ section. This will give you insight into your performance, highlighting the elements you can tweak to boost the overall execution of your campaigns.

If you work for an agency, you will be given the option to switch between the Agency and Company panels. As you can see in the image below, the option is going to help you make a clear distinction between your and your clients’ campaigns. 

A/B Testing

Testing your campaigns is essential if you want them to succeed. It will allow you to tweak certain email elements to see how they will affect your click-through rates. Tests are capable of measuring variables in a way that lets you get insight into what works best.

Woodpecker is going to track all of your campaigns and let you know every time someone:

• Opens your email

• Responds to your email

• Clicks a link in your email

Source: Woodpecker

The A/B testing feature will track all of your open, respond, and click rates in an effort to generate accurate stats that will help you optimize your campaigns to maximize conversions. Woodpecker has three different categories for responses that will give you an overview of your campaign performance:

1. Interested

2. Maybe later

3. Not interested

If you happen to have a large number of replies that fall under the ‘Not interested’ category, thanks to Woodpecker, you will know that you should adjust your copy.

This feature also comes with an option that lets you control bounce rates with ease. Once you start utilizing it, your domain will become more reputable.

You can test up to five different email opening versions at the same time, which is more than convenient. This testing process will boost your deliverability effectively.

Agency Features

If you work at a lead generation agency, Woodpecker is the perfect choice for you. The platform comes with a unique set of features designated for your type of business specifically.

Improving your agency workflow is going to be the easiest task with Woodpecker. You can access your list of clients from within the platform and log in to their accounts with a single click. This is going to save you a significant amount of time and effort.

To leave a good impression on all of your client’s leads, you can send welcome, activation, and invitation emails to them with ease. If you want to improve the overall user experience of your clients, Woodpecker is going to be the perfect choice for you.

You can activate and deactivate your clients’ campaigns at the speed of light—all you need to do is click on the on/off slider.

Source: Woodpecker

All of the features you’ve seen so far are excellent to have on hand during cold outreach campaigns. They don’t have to be the most crucial product aspect, though—you might find the pricing plans more important.

Woodpecker Pricing Plans

Woodpecker comes with three different pricing plans. The more expensive the plans are, the more features you’ll get. Check them out:

All three of the plans will come with the following features:

If you’re curious about which benefits you’ll get with these pricing plans, let’s take a look.

Startup Pricing Plan

With the Startup pricing plan, you will get a set of basic features. This plan is suitable for smaller teams. All of the features we’ve listed above will come with this pricing plan.

Team Pro Pricing Plan

The Team Pro pricing plan comes with all of the abovelisted features, with an addition of the following integrations:

• HubSpot

• Zapier

• PleSync

• LeadFuze

• UpLead

• Hunter

• Pipedrive

With this pricing plan, you will also get access to integrations through API, as well as the A/B testing feature, which isn’t included in the Startup plan.

Enterprise Pricing Plan

As far as the Enterprise pricing plan is concerned, you will get everything included in the first two plans, plus:

• Tailor-made API solutions

• Team training sessions

• Onboarding process

• Custom integrations

Considering the number of super useful features you’ll get with Woodpecker, the pricing plans aren’t costly. Whichever one you choose, you won’t make a mistake—the platform offers plenty of solutions that you can use to your advantage.

If you’re capable of paying everything at once, consider opting for the annual payment method—it’s going to hurt your finances much less.

What’s excellent about Woodpecker is that there are no strings attached. No contracts are involved, so you can feel free to cancel anytime.

Bear in mind that you can sign up for a 14-day free trial that will allow you to get the necessary hands-on experience with Woodpecker. 

Woodpecker Alternatives

If you’re not a fan of Woodpecker, you can always opt for an alternative. Thankfully, there are hundreds of them to choose from. We’ve reviewed some of the most popular cold outreach platforms on the market—check them out on our hub page!

Don’t forget that the majority of platforms offer free trials. Utilizing them is the safest way of finding out whether the solution you choose is the best fit for your business.

Why You Should Use White-Label Lead Generation Tools

Planning your outreach campaigns ahead is excellent, but who are you going to reach out to? If you haven’t yet, you should check out our white-label lead generation software that is capable of finding thousands of leads in a matter of seconds.

What makes the software stand out is that you can both use it and resell it. If you want to boost your revenue successfully, all you need to do is create a logo and come up with a company name—from that moment on, the product is essentially yours!

With each sale you make, you will get from 60% to 80% of the amount you sold the product for. Affiliate programs usually give you anywhere between 10% and 40% in commissions, which we don’t think is enough.

You can choose from a wide range of products—check them out:

• Project management software

• SEO tools

• Data enrichment software

• Software

• Digital products

• Exchange software

• SEO audit tools