Are the Act-On.com Features and Pricing Plans Suitable for Your Business?

If you're looking for a marketing-oriented growth platform to take your lead generation to the next level, Act-On will be your best friend. This solution’s goal is to scale your ever-growing customer base and engagement.

With this SaaS, you can automate just about any marketing-related activity, which will save you lots of time, money, and patience. Since automation is the future of business operations, your company will be much more advanced if you introduce tools that streamline your workflow. 

Plenty of businesses come to a developmental halt because they fail to recognize the importance of technological advancements. If you don’t want to find yourself among that group, you need to prioritize the implementation of software solutions that automate repetitive tasks.

You know how difficult it is to stay productive if you have boring, energy-draining responsibilities on your plate, so don’t force your team into completing tasks that no longer have to be part of any human being’s work. 

There are plenty of ways in which you can develop your growth marketing strategies, and with solutions such as Act-On, it has never been easier. Invest in a platform that will make your team’s jobs easier, and they will be more productive and generate more revenue.

If you want to master growth hacking, increase your revenue, and have the best possible employee retention rates, Act-On might be the perfect choice for your business. Let’s see if the platform matches your criteria.

Source: Act-On

Act-On.com Website Navigation

The first thing you will notice is that the page was created with you in mind—the copy and style just scream ‘growth marketing.’

Below the hero image, you’ll find some ebooks written by the Act-On team, which you can download directly from the homepage. If you’re keen on getting straight to the point, you have the option to sign up for the platform’s services pretty much as soon as you enter the website.

Further down, you’ll see some typical website elements, such as Act-On’s customers, ebook previews, and demo-booking CTAs. Overall, the website seems like it would be easy for anyone to navigate through.

The website isn’t our subject of interest, though—it is the features and pricing plans that are the ultimate deal-breakers.

Before we get into the matter, check out this short overview:

Having been around for a long time, Act-On managed to gain tremendous popularity among growth marketers. Although it seems to be a favorite of many, it doesn’t mean you’ll find the solution as excellent as others do. Let’s find out!

Act-On Key Features

Act-On offers several features that are supposed to transform your growth marketing skills and optimize your workflow effortlessly. Only you can be the judge of that, though, so take a look at the platform’s most crucial features:

1. Marketing automation

2. Messaging

3. Analytics and reporting

4. Integrations

5. Segmentation

6. Lead scoring and engagement

7. Forms and data management

8. Website and landing page optimization

Life would be so much easier if we knew how good features were based on their names. Since that’s not the case, let’s see what all of these are about.

Marketing Automation

Act-On’s marketing automation services are going to improve the overall quality of how you handle certain tasks. It’s usually the tedious, time-consuming ones that platforms like Act-On tackle, such as email marketing, nurture campaigns, and data management.

The feature allows you to build communication flows using the Act-On program designer. The process was made to be super simple, considering that the drag-and-drop functionality is included.

The whole point of the marketing automation feature is to help you create comprehensive communication strategies that will convert leads like no other method. You can plan, create, and execute all of the strategy steps from within the platform, which simplifies all of the involved processes.

You can also automate the customer nurturing processes. Your goal here is to guide your leads from purchasing considerations to the acknowledgment of brand loyalty, which is all achieved through Act-On’s nurture tools.

These tools leverage data through ‘if-then’ algorithms that leave you more educated on how your leads want to be engaged and what types of content they want to read.

Once you determine what your content should look like, you can start utilizing the automated messaging option that acts on your prospects’ behavior and priority communications, such as:

1. Alerts

2. Follow-ups

3. Event-triggered emailing

4. Auto-responses

5. Transactional emails

The marketing automation feature also comes with an automated data management option that allows you to collect, analyze, and optimize customer data with ease.

Source: Act-On

With all of the given options, using Act-On is the most time-saving way of introducing new prospects to your business, and it makes this solution a highly effective one to have on hand. 

Messaging

The messaging feature covers every aspect of email marketing—from automation to personalization. You can use Act-On to track all email activity, so you can adjust your campaigns accordingly.

Act-On comes with plenty of templates for emails, web forms, and landing pages, which you can utilize to personalize your content effortlessly. The advanced HTML tools will let you edit whatever you believe needs adjustment.

A/B testing is also included in this feature, and it helps you determine which parts of your content work best and are the most attractive to the viewer’s eye. 

You can boost your audience engagement super easily through the RSS-to-Email tool, which is also part of the offer. The solution distributes your blog posts automatically, making it beyond simple to boost your target group’s interest.

Whatever you can think of that’s related to email marketing, Act-On has an option for it that will make your growth efforts ten times easier to handle.

Analytics and Reporting

If you don’t utilize analytics-based insights, you’re taking a stab in the dark. Why make marketing decisions based on hunches when you can leverage raw data? Since Act-On understands the essence of reporting, it offers plenty of options that are related to it, and that will help you wrap your head around complex data.

The platform gives you access to campaign performance insights, funnel and conversion visibility options, and so much more. You can look into engagement insights to see how enticing your content-related efforts are, or you can analyze your performance analytics to understand the effectiveness of your landing pages.

Source: Act-On

No matter what kind of analytics you need, Act-On will provide. If you have advanced reporting needs, you can use the data studio option to filter, export, and aggregate data to boost your performance.

The analytics and reporting feature will also let you track your revenue contribution from all of your marketing channels, giving you an accurate view of the numbers. Each of the channels brings some sort of value, which is why they are important to keep an eye on.

Integrations

One of the best features that come with Act-On is marketing integrations. Since the platform has open APIs, you can integrate all of your apps with it seamlessly. Your CRM is a vital part of your company, and if other solutions don’t allow for simple integrations, you shouldn’t waste your money.

Act-On comes with webinar management tools that help you have a streamlined experience, eliminating all time-consuming actions. Integrating marketing data was made to be super easy since the program does everything in your stead. The option is capable of integrating attendee data with ease, which allows you to focus on other aspects of a successful webinar.

To boost your Business Intelligence tools, you can export all of the data you hold in Act-On to your preferred BI solution.

Source: Act-On

You can also utilize Oktopost alongside Act-On since they integrate seamlessly. Social media is where your customers live and breathe, so it wouldn’t make any sense for a platform such as Act-On not to integrate with tools for socials. Since it does, you can enjoy an all-in-one experience.

Segmentation

Act-On comes with several different types of segmentation that help you figure out what the traits of your ideal customer persona are. These types include the following segmentation options:

• Behavioral

• Demographic

• Firmographic

Every move that your target group makes is important—that’s why behavior-based segmentation is included in this feature. You want to know how your audience engages with certain articles, campaigns, and products to understand the outcomes of your performance better.

As far as demographic and firmographic segmentations are concerned, they will help you determine your target group’s income, location, job position, etc. With all of this information on hand, you can create top-notch campaigns that will cause a spike in your revenue.

Source: Act-On

Lead Scoring and Engagement

Act-On is capable of scoring your leads based on their behavior, demographics, and firmographics. This is going to help you figure out which prospects should be prioritized and contacted as soon as possible.

Source: Act-On

The lead-scoring feature can also score your existing customers. With this option on hand, you can analyze how they behave and think of effective re-engagement campaigns that will generate more revenue. Audience engagement needs to be one of your top priorities if you want to keep your customers around.

Forms and Data Management

Since Act-On lets you create enticing opt-in forms through its platform, you can collect your visitors’ data each time they complete one of them. These forms act as lead generation tools that give you the chance to get familiar with your website visitors effortlessly. This is beyond helpful when it comes to figuring out which awareness stage they are at.

In line with the results, you can tweak your campaigns and boost customer engagement even further. It should be your primary goal to keep your audience interested in your company for as long as possible, and Act-On enables you to do it.

With the form-creating tools that Act-On provides, you can use the configurable templates to make the most of your marketing efforts. What’s more, the forms come with full CSS-customization, keeping you in control of the entire process.

Through this feature, you can improve the way you personalize your content. If you want to keep your customers coming, you have to personalize every inch of your campaigns, which is why this feature is beyond useful.

Website and Landing Page Optimization

Act-On’s Landing Page Composer will become your favorite tool if you’re in need of top-notch, fully customizable landing pages. With the drag-and-drop functionality, it will be super easy to create highly converting landing pages within minutes.

This feature also comes with Act-On’s Website Prospector that uncovers your website visitors’ moves in the blink of an eye. Once you start analyzing the results, it will be much easier for you to understand how your customers interact with your website.

To boost your performance even further, you can use this feature to A/B test your landing pages. This is how you can figure out which variables work best.

If you want to optimize your page, you can use the platform’s SEO audit tool, which will help rank your page in line with the chosen keywords.

All of the features we’ve mentioned are excellent. Since Act-On is intended for growth marketers, the options that you get make sense and are proven to be useful.

Don’t make a decision just yet, though—it’s time to take a look at the pricing plans, which could be a deal-breaker.

Act-On Pricing

Act-On’s pricing is based on the number of active contacts your business has. Following that logic, the more contacts you have, the more expensive the plan will be. Let’s take a look.

Professional Pricing Plan

The professional pricing plan comes with the following features:

• Analytics and reporting dashboards

• Open APIs

• Forms and landing pages

• Templates for landing pages

• Targeted emails

• Contact list creation

• Lead scoring

• Page visitor tracking

• Automated engagement programs

You can get the following options as add-ons:

• Transactional email

• Account-based marketing

• Data Studio

• CRM integration

Let’s see how the pricing is set up:

Keep in mind that all of these prices are starting points, meaning that they could increase depending on your needs.

Enterprise Pricing Plan

With the enterprise pricing plan, you will get all of the features that are included in the professional one, with an addition of the following:

• Double the user accounts

• Account-based marketing

• Data Studio

• CRM Connector for Salesforce, Microsoft Dynamics, and NetSuite

The only add-on for this plan is the transactional email. 

The pricing looks like this:

Act-On.com Alternative Solutions

If you think that Act-On is too expensive for your needs or don’t like the overall setup of the solution, you can always opt for an alternative option. If you’re curious to look into alternatives, we’ve reviewed the following solutions—check them out:

1. Clearbit

2. InsideView

3. Lead411

4. Adapt

5. UpLead

6. ZoomInfo

No matter which one of these solutions you decide on, make sure that you check whether it offers a free trial. It is the best, most practical way to learn more about a product and get in-depth experience with it.

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