Builderall vs. ClickFunnels—a Comparative Study

Are you in search of the most detailed comparison between Builderall and ClickFunnels?

These platforms routinely rank in top positions among similar software solutions for building landing pages and other digital marketing tasks. Before we examine what platform does a better job, there is another question to answer—why are online sales crucial for businesses in 2020?

According to Statista, the current share of eCommerce in the global market of products and services is 14%, but it’s expected to rise rapidly over the next decade. This makes online sales a revenue stream that will become increasingly vital, particularly for small businesses and entrepreneurs. 

Any kind of business could reap huge benefits from a proper online sales platform for their products and services. Digital marketing has become an entire field unto itself. The days of manually finding potential leads and writing hundreds of emails are long gone. What counts is having the right lead generation software, website design, sales funnels, and successfully navigating a host of other technicalities. 

The need for an expansive online sales strategy has created a niche of software solutions like ClickFunnels and Builderall. Their aim is to simplify the entire process of taking a product or service and marketing it to an online audience through a professional-looking website. The two titular platforms are similar in many aspects, but they also have a few crucial differences that set them apart. 

The Key Differences Between Builderall and ClickFunnels

ClickFunnels is, as the name suggests, a platform providing a variety of tools for the design of online sales funnels. This solution also gives its users everything they need to execute this sales funnel in terms of website design, hosting, and assorted logistics. 

Builderall, similarly, aims to streamline the process of online marketing. Its goal is to be an all-in-one solution for business owners in terms of website creation. The platform contains tools with similar functions to the ones provided by ClickFunnel, such as sales funnel design, landing page creation, drag and drop page editing, etc. 

The main difference between them is the fact that Builderall offers features that aren’t specifically tied to the creation of sales funnels, such as mobile app design. Whether Builderall manages to maintain the quality of individual features while having a wider range is the question we intend to answer here, with an in-depth look at both platforms. 

In summary:

• ClickFunnels—used for easy creation of online sales funnels

• Builderall—used to build the entire online presence of a business or brand

ClickFunnels 101—All-Encompassing Funnel Tool

Image source: landingpagebuilder

The main point of ClickFunnels is helping entrepreneurs and businesses to easily design optimized sales funnels and quality landing pages with satisfactory conversion rates. This platform allows you to do that without tech-savvy designers or marketing experts. 

The sales funnel is a carefully orchestrated experience for the visitors of a website. It’s created with one goal—to lead consumers through a string of pages and actions that end in a purchase. The end goal can sometimes be different, such as obtaining email addresses or other lead information.

The details of a sales funnel design depend on the business and product in question, but a basic one contains:

Image source: salesfunnelexpert

ClickFunnels does not require even a minimal amount of experience with web design or digital marketing. Its software suite provides intuitive tools for the design of a premium-quality online sales pitch—with options like email marketing, affiliate management, and membership sites. 

The platform allows businesses to achieve any kind of online marketing goal without a dedicated marketing department or staff. Those with more design and marketing skills can work on their sales funnel from scratch, but others can do so just as easily via premade templates. Users who want to test the software suite before paying for a membership can also access a 14-day free trial that comes with six templates for sales funnels. 

ClickFunnels Marketplace and Templates

Many page building and sales funnel tools offer templates and premade products to their customers. The part that makes ClickFunnels stand out from the rest is its unique content sharing platform. The users who design their own pages and/or sales funnels can share them using the ClickFunnels marketplace. 

Other users with less of an inclination towards making a unique design are not limited to the templates provided by the ClickFunnels staff. They can choose from a multitude of community-designed sales funnels and landing pages. From that point on, adapting these templates to a specific brand and product is easy using ClickFunnels’ visual editor. 

Email Marketing

Lead generation remains one of the most carefully curated metrics in the world of digital marketing. Newsletters and other types of email marketing have always been some of the most crucial ways to reach leads and achieve high conversion rates—particularly in the case of cold leads. The past decade has seen a rise in white label email marketing software that makes email campaigns incredibly efficient. 

This is another standout feature of ClickFunnels—you won’t need additional email marketing software to conduct an effective campaign. The platform provides a built-in system for email marketing dubbed Actionetics. It’s a handily designed trigger-based tool, allowing for quick communication with a large number of leads. You can use it to create premade messages that will be automatically sent out to leads if they complete a specific action, such as subscribing to a mailing list.  

Features of ClickFunnels

ClickFunnels function on a membership basis with a monthly subscription. There are two different subscription packages—a $97 Startup package and a $297 Full Suite subscription. They offer the following features:

We have a more detailed breakdown of these features here:

1. Website templates and themes—quick creation of sales websites through premade templates

2. Page designer—all kinds of themed sales pages, including everything from landing pages to the final upsell page

3. Intuitive visual editor—professional-looking designs without prerequisite coding skills or marketing knowledge

4. Email marketing—Actionetics platform for automated email campaigns

5. A/B testing—split testing of all website elements

6. Premade sales funnels—a wide variety of templates for funnels available for purchase from the ClickFunnels marketplace

7. Statistics tracking—clear overview of all website metrics 

8. Membership sites—additional revenue option through paywalled content

9. Web hosting—option to purchase hosting and domains directly from ClickFunnels

Top ClickFunnels Features

The number of features ClickFunnels offers seems impressive, but some of them are found in other, more affordable funnel builders.

One of the most significant features that actually sets ClickFunnels apart is their drag and drop visual editor. This will become particularly important once we compare its ease of use to Builderall later on. Suffice it to say that ClickFunnels contains one of the most intuitive interfaces for web design and sales funnels ever created. 

The other part of their platform that makes it a contender for the top spot is the ClickFunnel marketplace. It has an impressive breadth of funnel sharing options. The ease of selling premade sales funnels to other users opens up a useful revenue stream for professional marketers; they can even offer it as a bonus on their upsell pages. A complete sales funnel could be an attractive bonus for an entrepreneur selling branded white label marketing software, and a way to provide an end-to-end service.

ClickFunnels and Your Business

ClickFunnels represents a useful alternative to any business looking to create an online sales pitch without an entire marketing department. The process of designing a new sales funnel and dealing with the assorted technical details would otherwise be longer and more difficult. 

The fact that even seasoned marketers use this platform is a testament to its utility. Industry professionals often look to diversify their revenue streams by reselling white-label software provided by companies like Sell SaaS as their personal brand. When it comes to secondary revenue sources like this, people can’t afford to devote all of their time and resources to the development of a sales funnel and a new website. Software options like ClickFunnels expedite the entire process immensely. 

ClickFunnels Integrations

ClickFunnels has an impressive number of built-in functionalities. The software suite is also capable of integration with other tools for digital marketing, most notably:

• Social media platforms

• Hubspot 

• Zapier 

• MailChimp

• Drip

ClickFunnels and WordPress

ClickFunnels contains a page editor that makes constructing any kind of sales page simple. Many people, however, want to integrate sales funnels into existing websites instead of dedicating a separate website to a single product. That’s why ClickFunnels is compatible with WordPress, the most widely used content management system in the world.

You can install a ClickFunnels plugin for WordPress, and easily integrate sales pages built in ClickFunnel into a website made in WordPress. 

Builderall 101—Business Website Construction Made Easy

Builderall is, at first glance, quite similar to ClickFunnels. A more detailed look reveals that they have one crucial difference—their focus. While ClickFunnels aims to streamline the process of marketing specific products, Builderall’s goal is to simplify the entire existence of a business on the Internet. 

Image source: systeme

How It Works

Builderall’s creators aimed to provide businesses without Internet savvy with an easy way to conduct digital marketing. That’s why the platform contains an incredible variety of marketing tools in its suite. The headline here is the price—for the wide range of tools it offers, Builderall is incredibly affordable. The main parts of the platform are:

• Canvas Editor—a visual sales funnel editor, akin to the one offered by ClickFunnels

• Pixel Perfect Editor—a separate drag and drop page builder for easy website construction

• Mailing Boss—email marketing software that functions as an autoresponder for lead interaction

Users of Builderall have all the tools they require for online marketing, selling, or provision of freelance services. The platform’s big selling point is that all of these pieces of software would cost far more if bought separately. This is important for users who have minimalistic budgets to work with as they build their business from the ground up. 

For those who need another revenue source, Builderall also has a well-developed program for affiliate marketing. It allows people to make more money simply by using the tools included in Builderall and talking about their experience. 

Features of Builderall

Builderall users have access to the following features:

1. Video editing—options to create customized videos on the Builderall platform and then post them on the website

2. Graphic design—the creation of posters and cover images for websites promoting your business

3. Online training—more than two hundred tutorials and videos on how to effectively make use of the Builderall platform and its more complex options

4. App creator—ability to build Android and iOS apps for your business directly in the platform

5. Visual website builder—drag and drop interface for creating websites and sales funnels 

6. Email marketing software—autoresponse options for lead emails

7. SEO metrics tracking—report tool for all types of on-page statistics

8. Clickmaps—easy overview of the parts of your website that visitors use the most

Use Of Builderall In Your Business

Builderall’s intended role in your business is both simple and all-encompassing. This platform aims to be the only piece of software you need to conduct all of your digital marketing without being too expensive. That much is evident from their pricing, which is affordable compared to competitors like ClickFunnels:

1. Web Presence—the basic package that includes website hosting, page editors, and a limited number of templates for a $9.90 monthly subscription

2. Digital Marketing—the mid-tier option, additionally including SSL certification, email marketing software, and more integrated apps for $29.90 per month 

3. Builderall Business—includes all Builderall features for a $49.90 subscription

Builderall Integration

ClickFunnels aims to provide a carefully selected set of tools mostly revolving around sales funnels, which is why it was designed with the capacity to integrate with a lot of external apps. Builderall wants to be the only place its users visit when looking for digital marketing tools. This is why the list of services compatible with Builderall is far shorter:

1. MailChimp and similar email management platforms

2. PayPal and other payment processors 

3. Google Docs

4. WordPress 

Builderall Integration with WordPress

Users can certainly create their own website in Builderall without ever accessing WordPress or similar content management platforms. We will go into more details about this in our verdict below, but suffice it to say that many users end up opting for WordPress as their main website hub, and using Builderall to create specific pages. That’s why Builderall offers a WordPress plugin for speedy integration. 

ClickFunnels vs. Builderall—How They Stack Up

Considering all of the above, is Builderall a better option than ClickFunnels?

The answer would be a resounding no. 

Builderall is definitely far more affordable than ClickFunnels. The basic package for the latter costs almost a hundred dollars—meaning literally ten times more than the cheapest Builderall option. ClickFunnels lacks many of the more advanced marketing options that Builderall offers, such as the SEO metrics tracking, or extensive video and graphic design options. 

Builderall’s goals are far loftier, but their execution is much poorer in reality. Unfortunately, the developers of the platform were simply spread too thin and wanted to achieve too much without enough resources. The result is a platform that is a dream come true for marketers—but only on paper. 

We’ve mentioned the extensive library of video tutorials Builderall offers. The main reason for that is due to their platform’s interface, which is often buggy, extremely clunky, and rarely intuitive. ClickFunnels is a more limited platform, but all of its features function near-flawlessly. Builderall also lacks a version of the ClickFunnels template-sharing marketplace. The fact that Builderall sounds more impressive in terms of listed features mustn’t fool you—the platform is simply not as usable, despite its affordability. 

Conclusion

ClickFunnels is a costlier, but undoubtedly better choice compared to Builderall. The latter is a platform that aims to be a jack of all trades, but as is often the case, ends up being the master of none. Any serious professional who wants to build their own brand through reseller marketing or become an entrepreneur would find a better choice in ClickFunnels.