The majority of ClickBank beginners find themselves lost during the first few weeks of the affiliate journey. There are just so many terms, rules, and features that you need to be aware of before you even think of launching a product campaign. Rushing through the process doesn’t help either—it brings you a lot more harm than good.
If you’ve ever heard an affiliate say that you can get rich overnight, don’t believe them—experiencing success with ClickBank takes lots of time, effort, and dedication. For you to become an established affiliate, you must understand what the platform offers and entails.
The truth is, you need to take your time and get familiar with ClickBank. If you decide to skip a large portion of the process, you’ll end up being nothing but confused. We’ve seen hundreds of affiliates thinking that the job is as easy as ABC, then failing to make a single sale.
In case you know nothing about ClickBank, you won’t understand how to promote the products you find there. To make things worse, there are many different ways to advertise ClickBank products, and you’ll never find out which ones are the most effective if you choose not to learn anything about it. For example, you’d never find out how well advertising your ClickBank products on Facebook will perform in comparison to promoting ClickBank on Pinterest, and that’s significantly valuable information for a beginner.
We advise you to approach the matter with an open mind and dedicate your time to the learning process. It will take a while for you to grasp everything fully, but it will be worth it in the end.
You can choose from plenty of platforms to advertise your chosen ClickBank product—but which one is it that works best? Do ClickBank and Facebook ads work well together?
It all depends on your target audience, as well as which product you’re trying to promote.
Facebook has been having fewer active users each year, and, for the most part, younger audiences don’t use the channel. If you’re trying to advertise a product that’s catered to people that belong to the age group of 20–35, Facebook might not cut the mustard.
In case you’re targeting people who are 40+, though, the channel will work like a charm.
You can use traditional ways of marketing to attract people as well, but there’s nothing that works better than paid ads. If anything, this method is the quickest one. All in all, if you have the budget for it, and you’re sure that your target group spends time on Facebook, investing in Facebook ads to promote ClickBank products is an excellent idea.
The first thing you should be aware of is that you shouldn’t link your ads to your vendor’s sales page. Instead, you should create your own landing page because it’s the most effective sales pitch. If you’re curious about which platform to use to create this type of page, you should check out our blog post—InstaPage vs. ClickFunnels—and see which one wins.
To get started with your Facebook ads journey for ClickBank products, you need to follow certain pieces of advice:
Understand CPC/CPM against ROI
Learn about your target audience
Create a well-designed landing page
Know how to run Facebook ads
Before you decide to jump into the world of Facebook ads, you need to make sure that you have a thorough comprehension of what CPC/CPM (Cost per Click/Cost per Mille) against ROI (Return on Investment) entails.
To make things clearer, Return on Investment is supposed to show you how efficiently your investment is performing. In other words, it tells you what the amount of return on one of your investments is.
If you’re unsure what Cost per Click is supposed to mean, it’s quite simple—CPC represents the cost you pay per each click in your Pay per Click (PPC) campaigns. Cost per Mille, however, tells you the price you have to pay per one thousand users who see the ad.
It is suggested that there are a few types of mistakes marketers make when it comes to ROI:
Most people are too quick to measure ROI.
To get precise results of your Facebook ad campaigns, you shouldn’t measure your ROI too soon. The general advice is to wait for the sales cycle to end.
Marketers are under constant pressure caused by ROI.
The majority of marketers are too quick to measure the ROI because they need to prove their skills and performance. Another common reason is that they need an additional budget for the continuance of the campaign.
Lots of people confuse ROI with KPI.
The most common mistake that marketers make is confusing ROI with KPI. Key Performance Indicators are supposed to tell you how the process is going after each campaign cycle, whereas Return on Investment concludes the entire campaign, so don’t mix the two up.
Marketers experience a lot of self-doubt when measuring ROI.
Although the majority of marketers measure ROIs, only 37% of them are confident in their ROI metrics. It’s because of the overwhelming amounts of self-doubt that marketers usually keep the metrics to themselves and don’t enjoy sharing them with the rest of the team.
All in all, try not to measure your ROI too quickly after starting your Facebook ads campaign. The results are usually misleading, so it might be a good idea for you to wait it out a bit.
No matter what kind of marketing strategy you have, you shouldn’t begin any process before you get to know who your target audience is. This is what’s either going to make or break your campaign, so beware of it.
If you’re curious about why you should spend your time researching your buyer persona, it’s not too difficult to understand—you can’t sell a product before knowing who you’re selling it to.
Let’s say that you’ve formulated an anti-aging moisturizer. You believe in this product from the bottom of your heart, and it’s just perfect. You think to yourself—who wouldn’t want to have such an incredible product?
You start advertising your product to everyone—all ages, genders, locations, etc. Now it’s the end of the month, and you’ve made only two sales. This is the point where you start thinking to yourself—what could have possibly gone wrong?
The truth is, you were so blinded by how the product turned out that you failed to realize that not everyone needs it.
Your Facebook ads were reaching 22-year-old boys from Michigan who didn’t spend a split second looking at your product. All of that, only because you didn’t target your audience properly.
To stay as far from this hypothetical situation as possible, you should learn how to create your ideal buyer persona. It sounds a lot more complicated than it is, and we’ll show you how to do it the easy way.
One of the easiest ways to find out who your target audience is is to ask yourself some questions. We suggest that you use these to get a more thorough understanding of your buyer persona:
How old is my ultimate buyer persona?
My buyer persona is 50–60 years old.
Where do they live?
They live in the United States.
What do they do for a living?
They are in accounting and have a busy schedule.
Do they have a stable income?
Yes, they do have a stable income.
How much do they earn?
They earn between $50,000 and $60,000.
Are they in a committed relationship?
Yes, they are married.
What problem does my product solve for them?
My product erases their wrinkles and makes them feel youthful.
Which platforms do they use?
They primarily use Facebook.
Why would they refrain from buying this product?
My product might be too expensive for them.
How do they form a buying decision?
They form a buying decision based on the price and brand reputation.
If you’re capable of answering all of these questions with ease, there is no doubt that you have a solid understanding of your target audience.
In case you need some extra help, though, it’s never a bad idea to see what your competitors are up to. Analyze their campaigns in a way that’s going to inspire yours, but don’t copy from them.
The most suitable questions you can ask yourself, as far as your competitors’ campaigns are concerned, are:
Did they tackle this campaign properly?
Does the campaign evoke curiosity?
Did they use the right colors and visuals?
How do they gather data on their target audience?
Am I confused by the presented information?
Would it be smart to insert social media icons in this campaign?
Is the CTA straightforward?
Are they giving me too much information?
How well do they understand their buyers’ needs?
If you want to make the most out of your ClickBank Facebook ads, you should create a well-designed landing page. Landing pages are a fantastic way of getting your potential customers even more intrigued about your offer since you get to be creative with the way you present the product.
No matter if you’re selling SEO tools, exchange software, digital products, or even email marketing software, you need to take your customers on an emotional rollercoaster. Remember that it’s always an emotion that sells the product and not a plain product description.
First and foremost, you have to know how to run Facebook ads for ClickBank. The process is straightforward—all you need to do is:
Go to Ads Manager
Select the ‘Create ad’ option
Choose an object eligible for Audience Network
Pick who you’re targeting at the ad set level
Choose the ‘Edit placements’ option
Choose your preferred device type
Check the ad placement options from the Audience Network menu
Select your budget, ad creative, and schedule
If you’re curious about which options you have in terms of ad placement, you can choose from the following:
Rewarded videos—Your video ad shows up for a user who wants to get rewarded in-game after watching the entirety of the content.
Banner, native, and interstitial ads—You can choose to have your image or video ad in an interstitial and native format, but also to have an image ad in a banner format.
In-stream videos—Your video ad will appear before and during the content user is watching.
You need to do some research on your target audience if you want to choose the right ad placement. Once you figure it out, you need to set-up the ad placement by doing as follows:
Enter Ads Manager
Choose the objective and continue
Enter the ‘Placements’ section
Select ‘Edit placements’ if you wish to
If you want to edit placements, you have a few options to choose from:
Making money with Facebook ads and ClickBank is going to be relatively easy if you do it the right way and don’t set your expectations too high. Lots of affiliate marketers will try to sell you the story of how they got rich overnight with ClickBank Facebook ads, but don’t fall for it.
Becoming an established affiliate is not as easy as others present it to be—you have to put lots of time, effort, and dedication into learning everything about ClickBank first.
Facebook ads also take some time to get a hold of—getting familiar with how they work before launching a campaign is going to be your best bet.
We’re not saying that it’s impossible for you to make money off of Facebook ads unless you’re some sort of PPC genius—you don’t have to spend years analyzing each aspect of the matter. What you do need to do, though, is to get familiar with all the processes and be patient.
Don’t spend your budget all at once. Experiment with the Ad Manager, change the parameters, and take your time until you figure out what works best. Try running several different $5 ads and see which one performs the best, then move your resources there.
Success is a relative matter—you might consider making two sales a week a great accomplishment, whereas others believe that anything under five sales a day is a flop.
You need to be realistic—when you first start running your Facebook ad campaign for ClickBank products, you shouldn’t expect to make ten sales right off the bat. A couple of sales a week aren’t supposed to be disappointing.
Try not to take your first few sales for granted—it’s an outstanding accomplishment for a beginner.
As long as you stay persistent and don’t give up on ClickBank Facebook ads after the first couple of weeks, you will manage to find your way around it.
Even though affiliate links in ads aren’t officially forbidden, Facebook won’t approve of them, more often than not.
It’s because of this reason that you should create a landing page. Not only will your affiliate journey be a lot easier and more effective if you decide to create one, but you also won’t have any issues with channels that may or may not approve of affiliate links.
Facebook ads are proven to be highly effective if you understand how to utilize them properly. As long as you remember to be patient, persistent, and get familiar with your target audience, you shouldn’t come across any issues.
The bottom line is that, while Facebook ads are helpful, you don’t need to invest in them. Not everyone can afford to pour hundreds or thousands of dollars into PPC.
If you don’t think you’ll have enough money for paid ads, you should check out some other ways in which you can advertise your ClickBank product.
To have a successful product campaign, we suggest that you use some of the following social media platforms:
Why you should have it
Being one of the top channels, Pinterest allows you to promote your ClickBank products in a unique way. Keep in mind that you need to make your Pins eye-capturing. There are millions of Pins, and it is your task to take yours to the next level.
YouTube is an excellent platform for video content that allows you to engage with your audience even further. You can create all sorts of videos to promote your product, such as Q&As, product demos, reviews, etc..
Instagram is one of the most popular social media networks that managed to replace Facebook during the last few years. Keep in mind that almost everyone under the age of 45 has an account now, so if your target audience can be found in that range, don’t sleep on Instagram!
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.