Are you looking for the most detailed instructions on integrating ClickFunnels with Facebook Pixel?
We will explain the process of using Facebook Pixel with a ClickFunnels website thoroughly. Before that, however, there are other questions to answer — such as what is Facebook Pixel used for? And is Facebook advertising worth it?
Online advertising has become a staple of the contemporary marketing world. Companies of various sizes, niches, and industries have one thing in common — they cannot thrive without marketing to an online audience. This is logical for digital products, but today it is also true for physically shipped goods and all services.
B2B marketing has traditionally been more focused on personal connections and trade shows — but even that is changing. According to 99firms, even B2B companies spend more than 55% of their marketing budgets on digital marketing.
Online advertising is unavoidable for all kinds of businesses. The fact that vast amounts of data drive this field and precise analytics also bears some weight when marketing budgets are considered.
There are plenty of social media platforms sharing the spotlight in 2020 — with the existence of Twitter, Instagram, TikTok, Reddit, etc., how can a company be sure that investing in Facebook ads is the right call? The question becomes even more complicated when we take Google's separate ad platform into account.
If you’re a marketing professional trying to draw attention to your rebranded white label marketing software, you need a well-optimized online campaign. How could you know if Facebook is the right platform for you?
Many entrepreneurs make the mistake of looking at the wrong metrics when evaluating how their competition has fared on Facebook. For starters, the CPC (cost per click) expenses on Facebook are cheaper than on most other online ad platforms. You can easily surmise the number of clicks you’ve received while running a pay per click campaign via Facebook Ads and the cost of each click.
These aren’t the most important factors to take into account. The most crucial detail here is the Return on Investment — ROI. You need to know precisely how many conversions and which purchases came from a Facebook Ads campaign. That’s the only way to be sure that your campaign is paying off — knowing if you’re earning five dollars of revenue for each dollar spent on Facebook Ads, for instance. Tracking codes — such as the Facebook Pixel — serve that purpose.
Most laypersons would say that a pixel is an element of an image. The word has a different meaning in the world of digital marketing. It’s a small piece of code that a website keeps in its code and uses it to gauge the effectiveness of its marketing campaign. This may sound similar to how browser cookies operate, but there are fundamental differences:
Pixel — transmits data to a server
Cookie — stores data in Internet browsers for the server to access later
Pixels and cookies work together to achieve the best results in data analytics for online advertising. Here is an example of how this happens in practice:
A professional marketer installs a tracking pixel on the website where they offer their products and services
Prospective leads search for white label exchange software on Google or click on a link in an email newsletter
They arrive at the website and browse the software solutions they’re interested in
The tracking pixel records this visit and triggers the cookie which is stored in the visitor’s browser
The cookie in the browser keeps login information or triggers personalized ads that the user is more likely to respond to
All of this is true for tracking pixels in general. The Facebook pixel focuses on recording conversion metrics related to Facebook ads. This allows businesses to fine-tune their online campaign in various ways.
Facebook Pixel Uses
Effective remarketing to existing customers
Once users interact with Facebook ads and related websites, pixels trigger the placement of tracking cookies in their browsers.
Achieving the most online sales and remaining competitive in the 2020 e-commerce industry requires the use of many different tools. Having the proper lead generation tools is essential, but conversion metrics are the key to increased revenue.
Having a Facebook pixel on your website will let you know precisely how visitors have interacted with your content after they’ve encountered the Facebook ad. There are options for tracking when users access the website using which device. Information such as this can be crucial for your campaign.
Let’s say that most leads come to your website from mobile devices, but you notice that most of your sales are made from desktop devices. A Facebook pixel can help you see if these are the same users who are switching from smartphones and tablets to desktops and laptops before making a purchase. This implies that your mobile functionality needs some work. It could be the reason for lost sales!
Knowing what products people have browsed on your website is valuable information. Remarketing the same product to someone who has already decided not to purchase it can seem intrusive and works rarely. However, Facebook pixels allow you to make seemingly organic advertisements that make the user think twice.
If someone has left a product in your checkout menu without finalizing the sale, you will know and show them a banner ad for this precise product the next time. This will remind them of an unfinished purchase and potentially make them reconsider.
Facebook pixels gather crucial consumer targeting data. Having access to them means having the ability to perform better audience targeting than ever before. You can automatically create lists of customers who share similar interests, demographic traits, and browsing habits. This will increase your target audience drastically and help you in finding potential leads.
Now that the reasons for using Facebook Pixel for metric tracking are clear, we will describe the process of making a pixel and adding it to a ClickFunnels website:
Steps for Integrating ClickFunnels and Facebook Pixel
Create a Facebook Pixel
Install the pixel code
Set profile matching options
Choose the events to track
Test the pixel
Add a website notice
The initial creation of your pixel consists of the following steps:
Enter your Events Manager on Facebook
Open the collapsible menu on the left
Click on the “Pixels” option
Pick the option to create a new pixel
Enter the required information, such as the URL of your website and the name of the pixel
After step five, you will have created your Facebook pixel. Remember that Facebook gives one pixel for one Facebook Ads account. Do not name the pixel after one of your campaigns, but after the entire business. There are options for adding more pixels to your account via the Facebook Business Manager.
The pixel described above is not functional yet. If you want to use it with other SEO tools to track relevant metrics, you will have to install it on your website as well. The precise method of achieving this varies depending on how you’ve set up your website. You can:
Contact your web developer with the instructions
Install the required code manually
Use supported Facebook integrations
If you want to integrate ClickFunnels with Facebook Pixel, the third method is not available — Facebook doesn’t support ClickFunnels directly. There is support for integrations with other big brands in digital marketing and visual web design, such as:
Google Tag manager
You have two options while adding Facebook Pixel to ClickFunnels:
Adding Facebook Pixel To ClickFunnels
Inserting the pixel code into a specific page whose metrics you want to track
Installing the pixel into a complete sales funnel and obtaining collective information on all pages
Adding Facebook Pixel to specific ClickFunnels pages is simple:
Choose the Manual code installation option in the Facebook Pixel menu
Copy the code to your clipboard
Navigate to the particular page on which you want to install the pixel
Find the “Tracking Code” button
Pick if you're going to insert it in the footer or header
Paste the pixel code
Save your changes to the page
If you're going to add Facebook Pixel to your whole funnel, the process is similar:
Navigate to the funnel settings in your ClickFunnels dashboard
Choose if you wish to insert the pixel in the body code or the head code
Paste the pixel code
Update your funnel settings by clicking the button
There is a third option for using Facebook Pixel on a ClickFunnels page, but it does not entail the literal integration of the two platforms.
Many people choose to import their ClickFunnels pages into WordPress. The latter content management platform has more plugins and is better suited for advanced users. There is also a ClickFunnels plugin that marketers and web developers use to migrate pages or funnels from ClickFunnels to WordPress.
If you transfer a page from your funnel to a WordPress website, you can use another pixel plugin to automate the process of installing the Facebook Pixel on the page.
Following the steps above has led you to the successful integration of Facebook Pixel in your ClickFunnels page. You will need to set up additional settings before you can use the pixel for data tracking.
For instance, you have to choose if you want to use Facebook’s automatic profile matching. Picking this option will allow your pixel to match consumer data tracked on your website with corresponding social media profiles on Facebook. This gives you even more detailed insights into your target audience.
Facebook Pixel doesn't track random data — it waits for your website visitors to trigger monitoring through a set of events that can happen through their interaction with the website. You need to set how and when your pixel will track each of these.
There are two kinds of actions that this pixel can track:
Page load — actions that entail leaving one page and going to another one on the same website, such as an upsell page after a purchase or a page informing users that they’ve signed up successfully
Inline — actions that happen within a single page, such as interacting with elements and clicking buttons without leaving a given page
Now that your Facebook Pixel is installed on the ClickFunnels website, you should make sure that there's nothing wrong with its tracking capabilities. There are Google Chrome extensions that let you perform testing on the metrics coming from your pixel.
The Facebook Pixel Helper is not available for other browsers and requires the use of Google Chrome.
Once you've installed the Pixel Helper, navigate to the page containing the pixel on your website. If you've set up your pixel correctly, the extension will detect it, and its icon will go from gray to blue.
You should encounter a popup detailing the number of pixels on your page after that. The same popup will provide you with data on how well the pixel is working. If there are any errors, you will receive a report that you can use to make the needed adjustments.
The final step on the road to the integration of Facebook Pixel with ClickFunnels is dealing with a legal matter. Collecting user data transparently and legitimately means making sure you comply with the law and the terms set by Facebook.
This isn't difficult. You just need to make sure that all of your users are notified of the pixel's presence. They need to be aware that browsing information will be gathered via cookies and similar methods.
Facebook Pixel determines what user behavior it will track based on a vast set of triggers. These triggers are called “events” on the Facebook platform. There are two kinds of events:
Facebook developers created predefined events, and there are currently seventeen different ones.
Facebook Pixel Events
Registration — a visitor enters information into a registration form
Scheduling — a visitor uses the website to schedule an appointment related to your company
Subscription — a visitor subscribes to your service
Donation — a visitor decides to donate money via your website
Free trial — a visitor opts in to a free trial on your website
Content interaction — a visitor opens a particular page within your website
Checkout — a visitor enters the process of purchasing a product on your website
Location — a visitor tries to use the website to find the physical place of your business
Search — a visitor uses a search bar on your website
Product customization — a visitor specifies what kind of product they want, a specific size or color
Billing information — a visitor enters billing information while making a purchase
Lead generation — a visitor becomes a lead by opting into a newsletter, free trial, etc.
Cart changes — a visitor adds or removes something from their cart
Contact — a visitor contacts you via your website
Submissions — a visitor makes applies for something on your website
Wishlists — a visitor makes or updates a wishlist of products on your website
Purchase — a visitor buys something from your online store
Facebook also allows the creation of custom trigger events for your pixel. These can be used separately from the premade events or in combination with them. Custom events mostly create page-specific triggers via URLs or particular keywords found in URLs, meaning they are almost always page load events.
Considering the process required to install the Facebook Pixel on ClickFunnels, is it worth the trouble?
Most online advertising campaigns use Facebook Ads in 2020. This platform has affordable CPC rates and a sizable ROI for most niches. There aren't many target audiences whose majority doesn't use Facebook, making ads on this platform a sound idea for most marketing plans.
Facebook Pixel does not support direct integration with ClickFunnels. You can’t complete the process without manually copying the code into individual ClickFunnels pages or funnels.
It’s still not overly complicated, as you do not need to do any coding yourself. The pixel is a tiny programming block that you just copy into the right fields within ClickFunnels. Considering the advanced data tracking you get in return, it’s a small price to pay.
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