InsideView Review — Features, Pricing & Best Strategies

InsideView is a B2B-oriented data and intelligence platform that’s intended for teams looking to discover the best prospects for their business. The solution is going to help you engage and reach out to leads who are ready to make a purchasing decision.

With the goal of providing you with accurate, actionable data, InsideView is going to help you make a significant amount of money by generating sales more effectively. Gartner has found that insufficient data can result in losses that reach up to $15 million each year, which is alarming and indicates that you need a solution to tackle the issue.

With this in mind, you will want to get your hands on the most accurate and reliable data out there. One of the most effective ways of doing that is by implementing solutions that help optimize your workflow by providing relevant and up-to-date information. This is going to affect the overall employee satisfaction, as well as employee retention rates because it will allow your team to be more productive.

Understanding the relevance of strategic business approaches is the key to success. Without them, your company wouldn’t be where it is today, which shows how important it is to keep everyone around you happy. Nothing would be possible without those people, so it’s time for you to invest in the wellbeing of your business.

To achieve the desired results, you need to introduce solutions that will contribute to all of the abovementioned factors. Products such as InsideView can help you resolve the biggest company pain points in the blink of an eye, no matter if they’re related to your budget or the ticking clock.

Let’s see if this platform’s features and pricing plans are what you’ve been looking for.

Source: InsideView

InsideView.com Website Overview

When you go to InsideView’s website, you’ll notice that it offers data management services right off the bat. It will enable you to watch the solution’s latest webinar to get yourself educated on the matter.

Further down, you can see the services that InsideView provides its users with, as well as user reviews. As per usual, the customers’ words are overwhelmingly positive, telling you all about how their revenue has gone through the roof since they started using the platform.

It’s up to you to decide how honest the reviews are once you start using InsideView. Relying on other people’s opinions is a double-edged sword, so you’d better be careful with it.

To get back to the website, we suppose it wouldn’t be wrong to say that some of the segments look chunky.

Take a look at this short overview before we get to what matters the most—product features and pricing plans:

Since InsideView has been around for a long time now, the platform managed to gain lots of users along the way. Just because it’s popular doesn’t mean that you’ll love it, though, so let’s get to the review.

InsideView’s Most Valuable Features

The primary goal of any data-oriented platform should be to provide features that can streamline your business effectively. With them, you will be able to accelerate your sales campaigns and develop better strategies for your future undertakings.

InsideView offers several features that are supposed to go hand in hand with all of your sales efforts. Some of the most significant ones are the following:

1. Apex

2. Open APIs

3. Data integrity

4. Lead enrichment

5. Insights

6. Sales intelligence 

7. Targeting

Apex

InsideView’s apex feature is going to help you eliminate manual and time-consuming tasks by visualizing all of the data you insert into the system. You can also analyze all the data you have through this option quickly and efficiently.

Once you create your ideal customer persona, you can compare it to InsideView’s external market data, which is going to help you target the right people. This is what’s going to affect the outcomes of your campaigns—if you want to succeed, you need to know who you’re targeting.

Not knowing your audience makes all of your outreach activities pointless because you’re sending promotional emails to people who have no use for your product or service. You should know by now that personalization is one of the most important factors in the world of sales. The more personal your approach is, the better your conversion rates will be.

With the InsideView apex feature, you will also be able to track your performance from within the platform. This is going to help you stay aware of the following factors:

• MQLs (Marketing Qualified Leads)

• Conversion rates

• Click-through rates

Once you gather the performance results, you can determine whether your strategy needs to be adjusted or not. These data-based decisions are the most reliable and fruitful ones for the overall wellbeing of your business, so try to put the visualized data to good use.

Source: InsideView

Open APIs

Since InsideView has open APIs, you can connect it to your business’s existing technologies in no time.

Investing in a product that doesn’t work together with your sales automation system is nothing but a waste of money. Before you decide on a platform, make sure you double-check whether it is compatible with your existing systems. If not, avoid it—you don’t want to pay for a solution that’s going to make your life even harder.

InsideView offers the following APIs:

• Tech profiler

• Insights

• Target

• Data and enrich

Depending on what you need, these solutions can be beyond helpful for your business. They are capable of accessing and transferring information with ease, which is going to make your life a lot easier. Automating such processes is any business’s best bet because it streamlines the workflow more effectively.

With the open APIs, you can export all of the data you find on your leads directly into your CRM, which makes it easier for you to prioritize prospects, understand them better, and identify upsell opportunities.

InsideView’s goal is to assist you in making your sales efforts as effective as possible through this feature.

Data Integrity

Poor-quality data will do nothing but give you and your team a headache. Dealing with it causes lots of stress, which you want to avoid at all costs because it affects your productivity. Seeing a spike in your conversion rates won’t be easy if you don’t implement the right automation tools.

To prevent messy data, InsideView offers the data integrity feature that’s going to help you keep your prospect information clean and up to date. This will ensure that you stay on top of the campaign-related events at all times through dashboards and visualization options.

Once you introduce all of the information pieces to your CRM, you won’t find it difficult to navigate through the data. The whole point of this feature is to make it easier for you to find the right data so you can make decisions faster and start generating revenue.

It’s going to allow you to develop top-notch sales pitches because you’ll have more time on hand. This is what’s going to increase your revenue a lot more quickly than you may think—operational effectiveness contributes to your team’s productivity levels like no other factor.

If you ensure the health of your data, you will set yourself up for success. Pay closer attention to the insights, though—they will tell you all about the improvement pace of your data quality.

Source: InsideView

Lead Enrichment

Having the name and contact information of a lead is not enough. In the era of highly personalized content, including as many prospect details in your records is going to help you achieve your desired results. 

InsideView is going to provide you with the lead enrichment feature that’s going to add valuable information on companies and decision-makers you want to target. This will help you learn more about your target audience, which is a crucial process that needs to be taken care of.

Calling a lead by their name doesn’t mean that your campaign is personalized. You have to look for the details—the pieces of information that make your leads feel like you’ve done your research on them.

If you dedicate your time to this process, the results will be outstanding. Your conversion rates will skyrocket—all it takes is a bit of time and effort.

Since no business has time to waste, InsideView will do the hard part of the work in your stead. All of the most valuable fields within your lead records will be filled with actionable data, which you can utilize to your liking.

Insights

InsideView is going to deliver insights into your Microsoft Dynamics 365 workflow like no other platform. You will be provided with some of the most important B2B-related news insights, contact information, and many other kinds of data.

The insights feature is the best one if you’re looking to save time on research. We all know that research takes ages before it’s finalized, which is why InsideView introduced this option to its platform. 

All of the media insights are going to summarize everything you need to know about the most recent happenings in the B2B space, helping you define your goals and campaigns more profoundly.

With the help of InsideView, you can identify the best leads on the market and insert them into your outreach lists. If you’ve already had success with a particular company, you can simply expand your list with new information on the decision-makers.

Making an impact has never been easier—you just need to gather as much relevant data as possible with the help of this tool, and you will be unstoppable.

Sales Intelligence

InsideView comes with the sales intelligence feature, which is powered by AI. It is supposed to help you find the best data on key decision-makers that you’re looking to target. 

Source: InsideView

If one of your team members has a valuable connection with the lead you want to reach out to, you can leverage that familiarity to get a warm introduction. This is going to expand your database and conversion rates like no other method, as long as you remember to keep everything highly personalized.

The sales intelligence feature is going to get you a significant advantage over your competitors because it helps you understand your target audience better. With this type of understanding, you can create the most strategic plans that will result in nothing but success.

Since this platform does all the research in your stead, you will have a lot more time to develop your business expansion ideas, which will increase your revenue in the blink of an eye.

Targeting

As soon as you develop your buying persona, InsideView is going to find leads that match all of your criteria. This will contribute to a much more accurate targeting that allows for rapid growth in sales and conversion rates.

Source: InsideView

Through demographics, firmographics, and business connections, InsideView will look for the most relevant companies and decision-makers that are a perfect match for your business. With all of the gathered data, you can create high-quality prospect lists that will be useful both in the short and long run.

Since InsideView has data on over 18 million businesses and 59 million decision-makers, you won’t be disappointed by the information variety. No matter what kind of leads you’re looking for, this platform will provide.

The variety of this platform’s incredibly useful features might lead you to believe that the monthly subscription to InsideView will cost you an arm and a leg. Let’s go over the pricing plans to see if that’s the case.

InsideView Pricing Plans

InsideView’s pricing plans are divided into three segments:

1. Sales acceleration

2. Market segmentation and planning

3. Customer data management

Depending on which one of these you’re the most interested in, the plans will differ. 

Sales Acceleration

The sales acceleration package will come with the following options:

• CRM integration

• Prospect list building

• Competitor information

• Sales triggers

• Family trees

• News insights

• Contact information

• Profiles for over 47 million people

This segment consists of two pricing plans—take a look:

Market Segmentation and Planning

If you’re interested in the market segmentation and planning package, check out the features that come with it:

• Targeted data

• AI-powered predictive modeling

• Prospect list building

• Total addressable market analysis

The pricing plans for this package look like this:

Customer Data Management

The customer data management package comes with the following features:

• Data.com clean replacement

• CRM and marketing automation platforms integration

• Record cleaning and enrichment

If you’d like to see the two pricing plans for this package, take a look at this:

InsideView.com Alternatives

If you’re not a fan of InsideView and believe that the platform is too complex for your needs, you should check out some of the best alternatives on the market:

1. LinkedIn Sales Navigator

2. Clearbit

3. EverString

4. Lead411

5. DiscoverOrg

6. ZoomInfo

Use White-Label Data Enrichment Tools for Better Conversion Rates

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