3 Areas to Automate to Drive Conversions in a White Label Business

White label businesses are thriving today, with a growing presence across multiple sectors. While they may have started in personal care and apparel fields, one can now find them in electronics, web design, and even nutritional aids. 

Maintaining quality and offering creative solutions is imperative for a white label business to succeed. There are so many of them, so unique thought and consistency are what will make them stand out. Unfortunately, some business processes can be cumbersome, leaving these firms with less time for creative ideas or client acquisition.

Automating business processes, where possible, can propel growth. Here are three areas where white label firms can consider automation to drive more conversions.

1. Client Intake and Onboarding

For a white label business, client intake can be a multi-layered and cumbersome process. One, it is vital to vet prospects thoroughly. It guarantees they are a good fit for your offerings. This requires various data fields, all of which may involve time-consuming, back-and-forth communication.

Automating this process can have significant benefits for the business, from saved resources to lower scope for error. Businesses can consider automated software solutions that streamline intake and onboarding.

It is also a worthwhile route to explore for businesses that outsource some operational aspects to white label businesses. For example, a law firm scouting for agencies to get new leads can explore those that use legal client intake software. Law firms often require a detailed vetting process to assess a match. It will involve case details and relevant areas of expertise. These fields become easy to manage with automation.

While automating client intake and onboarding, firms must underline one non-negotiable feature: security. According to Law Ruler, it is mandatory to adhere to the client privacy policies laid down by the American Bar Association. 

Likewise, a healthcare company must follow similar guidelines for Personally Identifiable Information (PII) laid down by the FDA (Food and Drug Administration). In essence, any automation software must secure client details, potential or existing, with updated data encryption and secure file sharing.

2. Digital Marketing

Omni-channel marketing is prominent in our changing world, with businesses across sectors embracing it to get conversions. White-label businesses in various fields, such as cosmetics and home goods, are particularly active on digital channels. It presents ample scope for automation to reduce the need for human intervention and free up time for more creative tasks.

For example, a white-label business can consider automating social media marketing to a large extent. Modern tools offer facilities to schedule posts and distribute them across channels. They can also generate detailed reports to help businesses monitor what’s working and what’s faltering in their digital campaigns.

AI for Automation: Treading With Caution

Selecting a trustworthy tool becomes more important for white-label businesses as they may feel a greater need to demonstrate authenticity and brand identity. So, tools that primarily rely on AI for conventionally creative tasks, such as content generation, may not be the best idea.

A Fortune feature insightfully predicts that the overuse of AI by many brands could tempt others to go in the opposite direction. Focusing on a proof of reality in online content could become more meaningful for demonstrating human creativity and meticulousness. This could involve showcasing how a specific post came into being: not scheduled by a bot but crafted with care.

It calls for maintaining a balance between automation and human input in digital marketing. Instead of letting AI take the lead in content creation, businesses can entrust it with tasks like monitoring performance and sentiment analysis.

White Label Software

• Create your own software
• 3 minutes to install
• Free to set up
• Sell monthly subscriptions
• AI products to resell
• Your own price, colors and logo

Get Started. It's Free.

3. Customer Service

Chatbots pop up on almost every website. WhatsApp messages claim to solve every query you have without the need to connect to a human client. Automation has taken over customer service in very visible ways. For a white-label business, automating customer service can help maintain long-term client relationships more easily. 

Conventionally, customer service is a cumbersome task for business owners, consuming significant resources. It involves grievance redressal, follow-ups, gathering feedback, and networking. The list is daunting. But it is also a highly crucial aspect for building loyalty in your customer base. 

Recent studies indicate that many consumers abandon a brand after only two negative episodes. These could be a delayed or missed response to a complaint on social media or an inadequate resolution of an issue. Several customers could stop associating with a brand after just one such situation. 

Incidentally, customer service is a popular sector for white-label businesses. These firms can witness benefits in response times and quality by implementing automation. A McKinsey report highlights that Agentic AI is evolving, with agents receiving better coaching for a more satisfying customer interaction. 

So, businesses can look forward to entrusting these solutions with handling complaints and expediting resolution. Here, again, maintaining guardrails and integrating human supervision at crucial junctures will be essential.

Automation can evoke polarizing responses in people: from apprehension about lost job roles to excitement about innovative ventures. As the business landscape evolves, it will be important to view it as support, not a threat. 

White label businesses, in particular, can find automation advantageous for freeing up much-needed time for brainstorming and quality control, which are core to their operations.