- 12th Nov '25
- Sell SaaS
- 5 minutes read
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SHARECan White-Label Fintech Work? Yes, Simply Target the Blockchain Boom
In recent years, finance and tech have been seeing a recovery of sorts. For some time now, both industries have been going through their own challenges. The fintech SaaS market, in particular, has had to bear the burden of being heavily oversaturated. As a result, profit margins started to take a hit, and new entrepreneurs found it hard to make a mark for themselves.
However, with the way countries and governments are opening up to blockchain and cryptocurrency, new life is being breathed into the system. Finance and technology are rarely blessed with something as revolutionary as these two innovations.
What’s even more curious is how, despite the two existing for a while, SaaS models based on them aren’t dominating yet. Today, let’s look at how the blockchain might be the answer to new entrepreneurs wanting to sell white-label SaaS in a brand-new and emerging market.
Fintech is Now Synonymous with Blockchain
It may come as a surprise to some, but blockchain has already become an integral part of the fintech industry. According to data from Grand View Research, the ‘fintech as a service’ market is projected to be worth over $949 billion by 2030. Unsurprisingly, the blockchain segment has dominated this market as well, with over 28% of the market share.
What’s important to note here is that blockchain is no longer a niche part of the picture. It’s quickly having an inseparable role in the future of fintech. What’s more, anonymity, one of the biggest disadvantages for white-label SaaS providers, is no longer an issue in a blockchain context.
Aspects like marketing and visibility aren’t as critical anymore because, given the transparency and open-source nature of blockchain, SaaS products will stand on their own credibility. Thus, for white label SaaS-focused entrepreneurs, there’s now great potential waiting to be seized.
Why White-Label Fintech SaaS Ambitions Are Likely to Increase
One of the key reasons to start taking blockchain SaaS products seriously is the rising acceptance and relaxation of regulations. Just recently, Ethereum and other blockchains were given the green light by the U.S. Treasury Department and the IRS for staking. According to Treasury Secretary Scott Bessent, it’s a move that would increase investor benefits and keep America at the forefront of blockchain technology.
Likewise, PR Newswire recently highlighted how, for one company, Bit Digital, Ethereum staking involved holding over 153,546.9 ETH. That amount of ETH, when calculated at $3,845/ETH, was worth over $590.5 million.
The reason these developments are a huge win is the fact that they represent actual institutional acceptance. Even if you had a white-label blockchain-based SaaS ready to be sold, there was no point. Institutions were apprehensive and afraid of the risks involved. Now, however, it’s a different world.
When institutions see how much money and assets are being held on the blockchain, it makes them far more likely to be open to using a white-label blockchain SaaS service.
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Start Making Moves Before It’s Too Late
Given that entrepreneurs are now turning their attention to the potential that exists, it’s worth remembering that competition will eventually start to heat up. While it won’t be as competitive as traditional fintech SaaS for some time, it’s only going to get harder to compete. What’s more, those already at the top will have a distinct advantage.
A great parallel can be seen in the traditional SaaS market right now. Business Insider released a report detailing how OpenAI has been increasing its presence as a competitor rather than a facilitator in SaaS solutions. As a result, dominant SaaS platforms like HubSpot, Salesforce, and DocuSign have been severely impacted, with shares plunging 10%, 12%, and 28%, respectively.
As such, this is the right time to start finding new clients and customers for any blockchain SaaS you have in the works. Wait too long, and you might start seeing the rest of the industry catch up. If you’re not yet in the game and unsure of what to focus on, there are a few ideas.
One option could be a blockchain payment rail system for regional banks, which has immense potential. Likewise, tokenized loyalty or identity management platforms would be most welcome by several institutions. The most important thing is to take action today when the white-label blockchain SaaS universe is still in the budding stage.
All things considered, it’s wise to remember that the revolution is happening on the blockchain side of things. If you’re a stakeholder in the SaaS world, know that you don’t have to reinvent the wheel. You simply need to do what SaaS entrepreneurs do best and create a product that will satisfy clients. This will be the most important part since people are still getting used to working on the blockchain.
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