Living in a world where financial issues are at a peak, technology is outstandingly valuable. It gives all people who have Internet access a chance to make a few extra bucks to cover basic human necessities, which has unfortunately become a privilege.
Being one of the world’s most popular retailers and affiliate marketplaces, ClickBank offers a valuable opportunity for those who either need or want to make some extra money. Making ends meet is no joke in the modern world, and platforms such as ClickBank are capable of saving lives. To start making significant amounts of money on the platform, though, you need to gain some experience first.
It isn’t easy being a beginner in the world of affiliate marketing—you have no clue what certain terms are supposed to stand for and how to put them to good use. It’s discouraging, especially when you first start.
One of such terms is ClickBank gravity—if you haven’t been involved with the platform before, the chances are that you have no idea what it is. No matter if you’re selling speakers, SEO tools, exchange software, or email marketing tools, you’ll notice that each product has its gravity score.
What is ClickBank gravity, though?
ClickBank gravity is supposed to tell you how popular the given product is on the market. The bigger the gravity score, the more popular a product is. It’s calculated through the number of sales affiliates make so that one sale equals one gravity point.
Following that logic, you should always promote products with the highest ClickBank gravity score, right?
No, that’s not the case. Although it seems sensible, you should never try to promote such a product if you’re a beginner. In case you wonder why, the answer is simple—with high gravity scores also comes dense competition. It wouldn’t be a good idea for you to jump into the fray—some of your competitors are established affiliate marketers who know what they’re doing and how to outrun beginners like you.
If you’re uncertain how to go about what you’ve just learned, we will try to explain what ClickBank gravity score you should look for in products.
We’ve already concluded that opting for high ClickBank gravity scores in products won’t be your best bet—so, what’s the ideal gravity? No matter whether you’re a beginner or an established affiliate, you should stick to the golden mean—not too high and not too low.
Going low is far better than choosing products with high gravity, though, because if you’re courageous enough, it could work out for you. The other side of the extreme is too risky to tackle, so we would advise against it.
If you decide to stick to the middle, a good gravity score on ClickBank should revolve around 15 and 70—again, it’s neither too high nor too low. You will manage to get the biggest number of commissions because the competition isn’t dense.
To make things easier for affiliates, ClickBank introduced several filters you should pay close attention to when researching products. Although gravity may seem like the most valuable one, others can help you out as well. These filters include:
Average percent sale
Initial dollar per sale
Average rebill percentage
Average rebill total
What it stands for
Initial dollar per sale
The initial dollar per sale filter represents the frontend value of a product. It shows the amount of money you’re going to make as soon as you sell the product and once you deduct the initial dollar per sale from the price your customer sees.
Average dollar per sale
This filter is supposed to show the cumulative total of an affiliate’s average earning amount for the given product. In other words, it presents the lifetime value of a product.
Average rebill percentage
The average rebill percentage will show up only if the vendor opts for recurring billing. It could present either a subscription or membership commission.
Average percent sale
This number will show you how much you will earn as an affiliate.
Average rebill total
The average rebill total presents the amount of money you’ll make on the backend. Make sure that the number doesn’t differ much from the frontend one—if it does, something’s fishy.
You can also filter products by gravity, which shows how popular a product is at the given time.
You should take all of the listed factors into consideration before you pick your product. Gravity shouldn’t be the only thing you base your decision on—there’s a lot more to choosing adequate products than you might think.
Choosing a product can be tricky when you first get involved with ClickBank. Gravity is only one indicator of how successful you may become as an affiliate marketer, but it doesn’t guarantee anything.
If you’re uncertain how to pick your product, these are some general outlines you should follow:
Opt for the products you’re interested in. Being invested and interested in what you’re offering is going to make the biggest difference. If you can’t understand why someone would purchase the product you’re offering, your potential buyers won’t get it either.
Understand how your product can solve a problem for your potential buyers. If your chosen product doesn’t solve any issues your target audience may have, they won’t buy it—it’s as simple as that. You need to advertise the product in a way that helps the buyers understand why they need it.
Don’t expect to get rich overnight when you begin your ClickBank journey. Not to disappoint you or anything, but you can’t make millions of dollars in just a couple of days. You need to gain some experience and learn which marketing tricks work for what you’re promoting before you start earning lots of money.
Understand that ClickBank gravity doesn’t have to be a deal-breaker. It doesn’t have to mean that you won’t be able to make lots of sales just because you choose a product that has a low gravity score. The number is supposed to be nothing but informative, so don’t rely on it.
Know the importance of a well-made landing page. No matter the ClickBank gravity score, your sales can plummet in the blink of an eye if your landing page is designed poorly. Don’t use overly aggressive copy, colors, images, and video. The best thing you can do is let your potential buyers know how your product solves an issue for them and why they need it.
The listed factors play a large part in how successfully you’ll manage to promote your product. The key takeaway is that you should be familiar with your product, know its benefits, and understand why potential buyers need it.
ClickBank gravity has little to do with how you advertise your chosen product. It can be meaningless if you believe you have it in you to pick products whose gravity scores are either too high or too low. You can achieve excellent results as long as you’re aware of the above-mentioned aspects, no matter if you choose to sell plastic rings, digital products, or lead generation software.
Lots of misconceptions are out there—people are saying that ClickBank gravity measures certain things that it doesn’t. To make everything clearer, let’s take a look at what ClickBank gravity doesn’t have to determine:
The gravity of a product and the number of sales do not correlate.
ClickBank won’t give you the precise number of sales or conversions—it’s only an estimate.
Just because a product has high gravity doesn’t mean it will convert well.
The gravity of a product and conversion rate do not correlate.
Gravity number doesn’t represent each sale, but the number of affiliates who made one sale
Although ClickBank doesn’t disclose a precise definition of gravity, we know that these five statements are true from experience. If you want to succeed as an affiliate, pay attention to these details so that you don’t come across any obstacles.
If you choose to filter products by popularity, you might miss the entire point of choosing a reliable product. ClickBank does not say what its popularity filter stands for or how it’s calculated. It’s safe to say that you should ignore it.
We can’t say the same about gravity—you should pay attention to it because we know how it’s calculated and how valuable it is. Some general rules you should follow when it comes to ClickBank gravity are:
Pick a product in a gravity range of 15–70
Make sure that the commission rate is at least 50%
Look for products with commission rates of at least $25
Make sure that your chosen product has a low refund rate
As long as you search for products that are in line with the listed rules and don’t pay much attention to popularity, you’ll be able to find yourself a good product to promote.
Picking a reliable product is no easy feat when you’re new in the ClickBank affiliate world. There are plenty of people out there who can advise you on the matter, though. Relying on other affiliates’ experience is probably going to be your best bet at the beginning of your affiliate journey.
If you’re looking to find products that are popular, you should go over a list of the ones that were the most successful ones in 2019. Don’t worry—they are just as popular as we speak:
The Venus Factor 2.0
The Stress-free Golf Swing
Shyness And Social Anxiety System by Sean Cooper
Truth About Abs
Power Efficiency Guide
The Woman Men Adore
Flat Belly Fix
John Cresting IM Jetset
The Lost Ways
New Battery Reconditioning Course
If you need to find a product but aren’t sure which one is reliable, you can pick one of these. Starting your affiliate journey with one of the listed products is going to work like a charm because their success rate was proven again and again.
In case you don’t want to advertise any of the listed products, you can always search for new ones. The trick is to filter the results by gravity—high to low. This will give you a good idea of how profitable certain products are, but don’t forget to find the middle ground.
You can also filter the results by gravity—low to high if you’re feeling lucky. There’s always a possibility that you’ll find a hidden gem among the low-gravity products and be the first one to promote it. The only reason as to why we wouldn’t advise you to do it straight away is because it’s risky.
Promoting products can be time-consuming, depending on how dedicated you are. It would be disappointing if you put all that effort into advertising the low-gravity product and got poor results.
If you think you can handle it and believe in the product wholeheartedly, though, go for it. Be a pioneer and show people what they’ve been missing out on! Many affiliates have a negative habit of sticking to one product only, so try your luck with a variety of them and see what works best for you.
When it comes to choosing a product, the general advice is to stick to a particular niche. There are a few of them that are evergreen in terms of products that are sought after at all times. These are our general recommendations:
When you think about it, there are millions of people who are looking to help themselves, lose weight, or get rich. Time and place are factors that don’t change the status of the three successful niches, which is spectacular news, especially for beginners.
Beware, though—there is one niche you should stay away from, and that’s the digital marketing one.
If you’re new to the world of affiliate marketing, it might be a good idea to avoid the Internet marketing niche. There are many reasons as to why you shouldn’t get involved with it, and we’ll show you the crucial ones.
You will find plenty of experienced marketers in this niche, which is why you should avoid it as a beginner. The competition is too difficult to get on top of it.
The majority of products found in the Internet marketing niche are either plugins or software products where things such as bugs and glitches appear. This just means that lots of refunds take place when it comes to the niche.
If you choose a poorly performing product by mistake, you won’t make any sales because buyers of such products know how to differentiate between low- and high-quality ones.
This niche is the riskiest also because of customer service-related issues. Buyers have 60 days to request a refund, which puts your sales results in question.
If your customer buys a plugin from you that doesn’t work on Mac or doesn’t have the latest update for WordPress, for example, they will demand a refund.
Before you decide on a product, make sure to check its rating—it will tell you a lot about how satisfied customers are. The most general pieces of information you’ll find about the star ratings are:
It would be a good idea for you to avoid products that have one or two stars because buyers pay close attention to ratings. Think about it—what do you do before you order a product online? You take a look at the product rating.
The best way to imagine what your customers go through when buying a product is to think of yourself as the buyer and analyze each step of your thought process. This way, you will allow yourself to see what your customer sees.
Would you buy a one-star product? You probably wouldn’t, so don’t trick your potential buyers into thinking that the product is fantastic despite all the negative reviews.
If you’re curious about how much gravity is too much on ClickBank, you should follow the general rules of determining a reliable product. This means that you should stick to a 15–70 gravity score.
Should you be worried if you choose a product that has a gravity score of 80 or 90? No, you shouldn’t. As long as you’re aware that the competition grows together with the gravity score, you should be fine. Promoting a product with a gravity score of 90 is not the same as advertising something with a score of 900, so don’t worry.
If you’re looking to get into the world of affiliate marketing but are worried about ClickBank gravity, fret not—just make sure that you’re in the advised range.
The only relevant thing is that you pick products that suit your needs best, and you will be able to make money from ClickBank with ease.
If you’re unsure how to advertise ClickBank products, read more about it on our blog.
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