9 Impressive Email Marketing Ideas To Keep Your Subscribers Engaged

Source: Pexels

How do you make sure that your subscribers don’t get bored?

Email marketing is one of the most effective methods of engaging your contacts. There is a wide range of email marketing software solutions that enable you to segment your mailing lists into targeted contact groups and automate email sequences to follow them through every phase of their customer journey. You can automate various personalization features and provide your audience with relevant and valuable content. 

Looking at the statistics, it’s apparent that subscribers appreciate your email marketing efforts. Consider the fact that 73% of millennials prefer communicating with brands via email. When it comes to profitability, targeted and segmented email campaigns generate 58% of all the revenue. It should come as no surprise that 93% of B2B marketers use email as their primary content distribution channel.

The method is there. What you need is some good ideas.

If there’s one thing your audience doesn’t appreciate, it’s irrelevant emails. This is why you need to come up with creative ideas on how to engage, educate, and entertain your recipients until you can convert them into loyal customers. You can automate a wide range of processes, but you need to figure out how to build and maintain a relationship with your subscribers yourself.

In this article, we’re going to cover some of the most fruitful email marketing ideas out there. Our goal is to help you learn what works so that you can create email marketing campaigns that will convert your subscribers and keep them coming for more. 

Here are the email marketing ideas that we’re going to discuss:

1. Creating enticing welcome emails

2. Showing your products in action

3. Using social proof as leverage

4. Sending engaging automated GIFs

5. Providing educational content

6. Crafting lead re-engagement campaigns

7. Using an effective personalized approach

8. Running a referral program

9. Compiling your popular content

Email Marketing Idea 1: Enticing Welcome Emails

First impressions are crucial, which is why you should pay special attention to your welcome emails. Almost every email campaign starts with one. In fact, 74% of your new subscribers expect to get a welcome email from you.

The welcome email is an opportunity to introduce yourself to your audience properly. You can engage them from the get-go with a short story presenting what you’re all about. Give your recipients a taste of your brand, and let them know what they can expect from you. This way, they’ll look forward to your follow-up emails. 

You can take your welcome emails to the next level by using them to determine what kind of content your recipients are interested in receiving from you in the future. The welcome email can provide subscribers with valuable:

• Articles

• Blog posts

• Infographics

• Help documents

You can create segmented groups and personalize follow-up emails based on the content that each recipient showed interest in.

Aside from giving your recipients a variety of choices, you should also include the option to pick how often they want to receive your emails or unsubscribe if they aren’t interested. This will let them know that you care not only about selling your products, but also about their subscription preferences.

Email Marketing Idea 2: Products in Action

Source: Pexels

If you’re selling products, it goes without saying that you’ll present them to potential customers via high-quality images. While a photo of a product can be enticing, it’s missing an essential component that can significantly increase engagement—visualizing what it looks like when it’s used.

This approach enables your recipients to get an idea of how your product can help them or fit into their lifestyle. 

Here are some examples:

• If you’re selling shoes or clothes, your offers can be significantly more compelling when you use images of people wearing them. When a customer sees that someone else looks good in a shirt you’re selling, they’ll be able to envision themselves donning it

• In case you want to present your cookware products in an engaging way, you can use a visually stimulating photo of a person cooking pancakes in your skillet. Let your image evoke the feeling that comes with preparing a warm meal in the product you’re offering

Email Marketing Idea 3: Social Proof

Using social proof to impact your subscribers’ purchasing decisions is a common tactic for e-commerce websites. It can also be an effective method for building credibility through your email marketing campaigns.

Social proof can be a great solution for combining your email marketing efforts with other marketing channels. You can improve the effectiveness of your emails by making use of:

• Reviews

• Testimonials

• Social media posts

Reviews and social media comments can help you determine your best-selling offers so that you can use that information to create curated round-up emails. You should encourage your recipients to write reviews and check out your social media channels where they can discuss your products.

You can embed comments and testimonials into your emails to provide users with an incentive to buy your products. People are more likely to make a purchasing decision when you present them with proof that someone else has done it before them.

Another great method for leveraging social proof is asking your subscribers to provide their own content and highlighting it in your emails. You can share your loyal fans’:

• Photos

• Videos

• Stories

Plenty of your subscribers will find this kind of content easy to relate to. It can motivate them to build the same kind of relationship with your brand.

Email Marketing Idea 4: Engaging Animated GIFs

Animated GIFs are a powerful method for engaging your audience and boosting your emails’ visual appeal. They are a fantastic solution for grabbing your recipient’s attention and drawing their focus to specific pieces of content. 

There are different types of GIFs that you can use. This includes:

1. Reactions

2. Teasers

3. Showcases

Reaction GIFs

Reaction GIFs are a popular cultural phenomenon. They are one of the most common forms of online visual communication, next to emojis and stickers. You can use them in your emails to provide a combination of humor and relevancy that your recipients can relate to. 

If you’ve got an important event coming up, you can use a reaction GIF of a character being overly excited. Make sure that you’re not infringing anyone’s copyright and that you’re sending it to a contact group that will appreciate it.

Teaser GIFs

Teaser GIFs can be an efficient method for providing your recipients with a taste of the content you’re linking to. 

You can create preview snippets of your videos that will motivate your subscribers to check them out. This is a great solution for newsletters that revolve around your top-notch video content.

Showcase GIFs

GIFs can help you present your products in an engaging fashion. If you want to showcase your new collection, you can do so via a creative GIF instead of a whole gallery of images.

Let’s say that you’ve got a new selection of jackets. You can animate a GIF with a static model that changes outfits every couple of seconds.

Email Marketing Idea 5: Educational Content

Source: Pexels

One of the most important aspects of every email marketing campaign is providing your recipients with valuable and educational content. This way, you are addressing their pain points and offering them the solutions they need. You’re not only giving them a reason to buy from you, but also establishing yourself as an expert that they can trust. 

You can link your recipients to different kinds of valuable resources, such as:

• Guides

• Videos

• Case studies

• Whitepapers

Let’s say that you’re running a restaurant. You can create an email series based on your best recipes. Your recipients will appreciate you helping them learn how to cook a delicious meal. They might also be motivated to check out your website and order the meal from you to find out how you prepare it.

Email Marketing Idea 6: Lead Re-Engagement

When a customer doesn’t purchase anything from you for some time, it’s always a good idea to try to reach out to them and bring them back into the fold. This is what re-engagement email marketing campaigns are for. 

You need to come up with a proper approach that doesn’t come off as pushy. While some of those subscribers merely need to be reminded that you’re still out there, there are also those who have decided not to do business with you anymore.

You should create an email that tells the customer that you’ve noticed their absence and provides them with an enticing incentive to come back. Send them a round-up of your newest products based on their previous purchases and include a discount or a special offer. 

This method can motivate your customers to purchase your products again. To ensure that your emails don’t get labeled as spam by uninterested recipients, you should include a conspicuous opt-out link.

Email Marketing Idea 7: Personalized Approach

Personalization is one of the crucial aspects of email marketing campaigns. It’s so important that 52% of your customers will look for solutions elsewhere if your emails aren’t personalized. 

It all starts with the email subject line. If you refer to your recipients by their name and use other personalization elements, you can increase your email open rate by 26%.

Your goal is to make your recipients feel like they’re talking to a human being representing a business that cares about their needs and interests. 

One of the ways you can do this is by scheduling email campaigns in line with special events, such as birthdays and anniversaries. You can wish a particular customer a happy birthday and provide them with a special offer based on their previous interactions with your business. 

You can collect the necessary information for this approach by asking your users to update their profiles on your website. Let them know about the benefits that they can get if they include such personal details.

Email Marketing Idea 8: Referral Program

Creating a referral program is an effective way of motivating subscribers to spread the word about your business. While you’ll run the program on your website, you can craft email campaigns to promote it.

Your email needs to explain clearly what your recipients need to do to participate and what kind of reward they’ll get. 

The email sequence that you create for your referral program can consist of three emails looking like this:

Email Marketing Idea 9: Popular Content Compilation

Source: Pexels

When your email presents your products without a deeper context, what you’re sending is a simple ad that generally isn’t particularly engaging. Hiring high-quality writers might help you create more engaging content, or you could do it yourself! If you introduce a concept, such as a list of top ten products of the week, you’re creating attention-grabbing content.

People like lists and compilations because our minds respond well to order and structure. It’s easier to process information this way, and it piques our natural curiosity. A list of top X things promises something particular and substantial, and a person becomes interested in which item is in the #1 spot.

If you’re running a bookstore, you can email your subscribers a list of the top ten thriller novels of the week and motivate them to place an order. You can also provide them with an incentive to visit your brick-and-mortar store in the form of a discount if they come to purchase the book in person. 

How We Can Help You Bring Your Email Marketing Promotion Ideas to Life

We at Sell SaaS provide a software bundle that consists of a wide range of solutions.

For creating and sending engaging emails, you can try our email campaign creator. It provides you with a user-friendly editor where you can customize a variety of elements. When you’re done setting up your emails, you can automate them as both:

1. Drip campaigns

2. Trigger campaigns

Drip Email Campaigns

Drip email campaigns are based on creating sequences of scheduled emails. The goal is to nurture your leads until they’re ready to convert into customers.

Trigger Email Campaigns

Trigger email campaigns focus on automating emails to be sent as results of specific user actions. You need to determine which actions warrant an automated response. This could be:

• Clicking on a CTA or link

• Visiting a website page

• Abandoning a shopping cart

• Purchasing a product

The email campaign creator includes a tracking feature that enables you to determine each email campaign’s deliverability rate.

Other Sell SaaS Solutions That You Can Benefit From

You can check out some of the other tools we have to offer, including our:

Why You Should Choose Sell SaaS

You should consider our Sell SaaS products because we’ve got a special offer for you. Not only can you use our tools, but you can also resell them.

All of our tools are white-label software. This means that you can add your company’s name, logo, and colors and sell them at a price that suits your business needs. 

You may be wondering—what’s the catch? 

Your only obligation is to share a percentage of the revenue with us. Our rule is simple—the more you sell, the more money goes to you. You can earn between 60% and 80% of all the sales, depending on our partnership level.