A Review of Clearbit.com—Is It the Best Data Enrichment Tool for Your Business?

Clearbit is one of the most popular data enrichment and lead generation platforms that aims to accelerate your sales. With this solution on hand, you should be able to understand your target audience better and turn cold leads into reliable opportunities.

When you use stale data for your sales efforts, you shouldn’t expect to face anything but a dead end. Imagine what it would feel like for a prospect to receive your email in which you state that they work for a company they left a year ago. It wouldn’t make them buy your product, that’s for sure.

Not only would they turn you down, but your reputation would be compromised as well. This type of slip up can lead to a series of repercussions that could affect your company’s name in the long run. 

The only way to avoid this tragedy is to ensure that all of your data is up-to-date. Taking care of it manually won’t cut it, though, which is why you need to implement a solution into your business that gets the job done in your stead.

Automating time-consuming, awfully boring tasks is going to allow your team to be more productive. This is going to help you optimize your workflow more efficiently, which will result in a boosted revenue. The more you allow your team to be productive and focus on new strategies, the more your business will flourish.

Choosing a solution isn’t easy considering the number of platforms available to us. Clearbit may be the best choice for you, and the only way to find out is by going through its features and pricing plans in detail. Let’s get to it!

Source: Clearbit

An Overview of Clearbit’s Website

Clearbit’s website is all-around clean, concise, and straightforward. Navigating through it is as easy as it gets, and you’ll understand what the platform offers instantly. 

As you start scrolling, you’ll notice that the team behind the platform made sure to include information on:

• Who the platform is intended for

• Which advantages it comes with

• What kind of data you can expect

Right below that section, you can see some of the most popular solutions Clearbit integrates with, which helps you figure out how seamless your workflow will be. Integrations are a crucial factor you should pay extra attention to, which we will discuss in a bit.

You’ll be able to see that Clearbit offers several products that aim to advance your sales efforts. Depending on your needs, you can choose from one of the following solutions:

1. Advertising

2. Prospector

3. Reveal

4. Enrichment

5. Alerts

Source: Clearbit

Before we start analyzing them, take a look at the short Clearbit overview:

From the number of followers on Clearbit’s socials, it is clear that the platform is beyond popular among sales and marketing teams. This doesn’t have to mean that you will be head over heels for Clearbit—everyone’s taste in data enrichment platforms is different.

Let’s take a look at what the platform’s five products can do for your business, and we’ll take it from there.

Advertising

If you’re interested in generating leads through Facebook, Clearbit’s advertising product is an excellent option for your business. This platform makes it super easy for you to get access to millions of Facebook users that are top-quality prospects.

Clearbit offers over 80 B2B-targeting filters for Facebook ads, which helps ensure that your paid advertisements on the platform reach the right audience. Among others, you can apply the following filters:

• Industry

• Company size

• Title

• Technology used

With firmographics, technographics, and employee details, you can reach new leads in the blink of an eye.

Source: Clearbit

If you want to retarget specific accounts, based on certain behaviors, activities, and triggers, it’s super easy to do that with this platform. Clearbeat lets you see the prospects who are already interested in your business, helping you streamline your sales efforts further.

This is going to save you lots of time and money, considering how long it takes to find perfect leads. Your team will be a lot more productive because they will get to spend their time on more relevant business aspects, such as company growth planning.

Prospector

Clearbit Prospector’s goal is to eliminate the need for the draining lead information hunt. Since this process is way too tedious for anyone to tackle manually, Clearbit is going to provide your business with a simple solution. It is super easy to use and provides relevant, up-to-date data.

You won’t have to worry about your contact lists becoming stale if you introduce the Clearbit Prospector solution into your business. This product enables you to make smart, timely decisions by updating data in real-time.

Source: Clearbit

All of the information that Clearbit stores on leads gets verified for accuracy, which is going to increase your email deliverability rates drastically.

To get optimal results, you should create your ideal buyer persona and allow Clearbit to search its database for matching leads. You can set any parameters you like and let the platform work its magic.

If you want to take your prospect hunt one step further, you can integrate this platform with Salesforce and get access to even more contact information. Clearbit will keep all of your Salesforce data clean and up to date so that you can focus on what matters most—the numbers.

All of the records are refreshed every 30 days, which allows you to stop thinking about data altogether. Clearbit’s goal is to give you peace of mind by automating mind-numbing and stressful activities.

Reveal

Clearbit has the ability to reveal which accounts visit your website, which can help your sales efforts tremendously. It’s almost as if you don’t even have to look for leads because they find their way to you.

Once you start targeting them, you’ll notice how much time you’re saving. Since they’ve already visited your page, they are aware of who you are, which eliminates the need for lengthy introductions.

The whole point of this option is to help you identify the prospects’ stage of awareness—allowing you to turn them from cold to hot in a matter of minutes. 

The reveal feature also shows you which campaigns drive the most traffic, which will make it a lot simpler for you to prioritize your strategy steps. Look into the most successful campaigns and analyze the content so that you can apply the same methods to your future sales efforts.

Each target group has a content preference, so don’t think that you can reuse the same pieces for all of your leads. Bear in mind that everything needs to be super personalized these days—if you keep it that way, there’s no doubt your campaigns will succeed.

Enrichment

With Clearbit’s enrichment option, you can sit back and watch your lead information flourish. The solution fills in the blanks automatically, and all you need to do is provide it with an email address or corporate domain.

With hundreds of valuable sources, there’s no doubt that Clearbit will keep the contact database as detailed and up to date as possible. The best part is that you don’t even have to lift a finger—all of the crucial information will be available to you whenever you need it.

There are more than 100 fields that Clearbit seeks to fill in during the research process, so you might get a lot more details than you expect. Some of the most commonly applied ones are:

• Location

• Sector

• Domain aliases

• Market cap

• Employees

• Tech

Alerts

Timing is one of the most crucial factors for campaign success. If yours is off, the chances are that your sales efforts will flop. You need to make the right decision at the right time to achieve your desired results, and that’s never easy.

One way to ensure that your timing is perfect is through a solution like Clearbit, which alerts your sales team when some of your hottest leads are browsing through your website. These notifications will prevent you from losing top-quality prospects who are minutes away from investing in your product.

Once you get an alert from Clearbit, you can take immediate action and engage your prospect with an irresistible offer. There is no better time to approach a lead than when they’re one step away from clicking that “buy now” button.

All in all, this is going to boost your conversion rates in the most effective way. Clearbit automates tedious tasks, helps you stay aware of new opportunities, and alerts you when you need to act on a situation instantly—all of that in one solution.

Clearbit.com Solutions

Clearbit understands that there is no such thing as a one-size-fits-all platform, which is why they offer three different solutions:

1. Sales

2. Marketing

3. Batch

To help you determine which one of these is the most suitable for your team’s needs, let’s analyze them more thoroughly.

Sales

The sales solution is the best option for any business looking to close more deals. It allows you to leverage endless amounts of data to close as many deals as possible, which will boost your revenue in no time.

Source: Clearbit

With this solution, you can:

1. Identify who your ideal prospects are

2. Find leads that are similar to them

3. Get notified when the timing is perfect for you to reach out to them

As soon as you start using the sales option together with the reveal, prospector, and enrichment features, you will generate invaluable data, which you can utilize to maximize the effectiveness of your sales efforts. These solutions work like a dream, and the best part is that they provide efficient ease of use.

Marketing

The marketing solution is going to help you in many different ways—from finding lead information to optimizing your ad spend. Using this option, you can create strategic campaigns that will result in plenty of conversions.

One of the most important parts of this niche is content marketing, which needs to be outstanding if you want to attract new prospects. Using a combination of the reveal and prospector features, you can accelerate your sales effectively.

Look into the people who read your content and analyze the best-performing pieces—it will give you a good idea about what your leads are interested in. Once you figure it out, start creating content pieces that are in line with your audience’s interests—then, you will be unstoppable.

Batch

The batch option is going to help you enrich your data with minimal effort. You don’t need to subscribe to this solution, as it’s a one-time, task-based service. 

All you need to do is upload your prospect list and allow the system to gather all the available data on the chosen leads. You don’t need to have excessive amounts of information—you can insert either a company domain or email address.

Source: Clearbit

What’s excellent about the batch solution is that you will get a free report, which shows how you can break the list down by sector, company size, number of employees, and other categories.

Clearbit.com Pricing

Clearbit doesn’t have predefined pricing plans, meaning that you will have to get in touch with the team behind the platform to learn more. Each business has its own specific needs, and Clearbit wants to tailor its solutions to them.

The only defined pricing plan that you can find on the platform’s website is for developers and early-stage startups. If you’re curious about that, take a look at how it’s set up:

This plan does not include premium integrations, which are the following ones:

• Pardot

• Salesforce

• Marketo

• HubSpot

As far as the batch solution is concerned, you need to pay a flat rate per record, which is $0,10. 

Clearbit.com Alternatives

If Clearbit isn’t exactly what you’re looking for, there are plenty of alternatives on the market, so it won’t be hard to find one that aligns with your business’s needs.

You should check out our reviews of Lead411 and InsideView if you want to acquire more in-depth knowledge on these two platforms—after all, they are the most widely used ones.

Take a look at some of the most popular solutions:

Use Our Data Enrichment Software to Accelerate Your Sales

We live in an era of personalization. This means that any sales-related action of yours needs to be tailored to your prospects’ needs. No matter what you do, don’t forget that you can’t have a successful campaign if you neglect this crucial factor.

Introducing white-label data enrichment software that will help you both streamline your workflow and enable you to create an additional revenue stream.

We at Sell SaaS offer a variety of different products, which you can both use and resell. If you want to earn 60%–80% in commissions, you should sign up today and learn more about this opportunity.

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• SEO tools

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