How to become a successful social media marketing reseller

Social media is an invaluable marketing channel for every business, regardless of how big or small they are and what industry they’re in. With billions of active users, social media channels represent an excellent opportunity for businesses to interact with their audience, build stronger relationships with their customers, and promote their products in a cost-effective manner. 

Branding is one of the crucial aspects of running a business. Failing to leverage social media despite having amazing products and outstanding marketing campaigns can be quite detrimental for any company. Most businesses recognize the importance of being active on Facebook, Instagram, YouTube, LinkedIn, and other social channels, but few have the knowledge and skills to run effective social media marketing campaigns.

This allows you to step in and offer social media marketing services to your clients. By adding social media marketing to the list of services you offer, you’ll land more clients, boost the relationship with existing ones, and create an additional, recurring revenue stream. 

But what if social media marketing isn’t your forte? The solution is rather simple—you can outsource these services from a variety of companies that specialize in social media marketing. There are plenty of white label solutions that allow you to help your clients run their social media without doing any of the hard work. 

Social media marketing reselling

White labeling gives you an opportunity to earn hefty commissions by reselling social media marketing services to your clients under your own brand. Essentially, as a social media marketing reseller, you take on the role of a middle-man. Your job is to connect the company that provides said services with the clients that require them. 

The appeal of social media marketing reselling comes from the fact that you’ll be doing it under your own brand. This means that your clients will be none the wiser, since the service you’ll be providing them will be under your name, with your own logo and colors. In most cases, you’ll also be able to dictate the price of the service, which gives you the opportunity to generate decent revenue, all the while strengthening your brand’s position on the market. 

The best part about social media marketing reselling is that you won’t have to do anything apart from acquiring clients. As soon as you sell the service to a client, the company whose services you’re reselling takes over. They do all the heavy lifting, while you get a constant monthly stream of income. 

The obvious question is—why would anyone let you reap the rewards of their hard work? It’s important to remember that you’re reselling a service, and reselling digital products. This means the bulk of the profit still goes to the service provider, while your profit comes down to the difference in price between what you’re paying and what you’re charging your clients. 

White labeling is a popular model because it represents a win-win situation. The vendor doesn’t need to spend time and money looking for new clients, while you—the reseller—stand to make money without needing to develop a product or provide the actual service. 

Why choose social media marketing?

We’ve already mentioned that maintaining a social media presence is one of the keys to the success of a business. Just how big of an impact does social media have? In the U.S. alone, 77% of small businesses use social media for key business functions like selling, marketing, brand awareness, and customer service. 

Larger companies leverage social media, as well. We’re sure you’ve run into Facebook ads by Nike, Coca-Cola, and other world-renowned brands. Being active on social media allows brands to maintain interaction with their customers. 

From a psychological standpoint, this has a huge impact on their audiences, since it ensures their brand stays top of mind. When customers are consistently exposed to posts, messages, and promotions by a specific brand, they are much more likely to buy from it, rather than looking elsewhere. 

Other reasons why brands invest time, money, and effort on social media campaigns include:

1. Interacting with their customers on a regular basis

2. Increasing brand awareness and creating a strong brand image

3. Promoting their products and boosting sales

Constant interaction with customers is beneficial in multiple ways. It helps build trust and lets the customers know there’s a face behind a brand. It also shows them that brands care about their wants and needs, listen to their feedback, and address their questions and concerns. 

Running social media promotions is also a much more affordable option than buying ads on Google. Facebook and Instagram ads, for instance, allow a brand to get their products in front of thousands of customers, with a relatively small investment. 

The advantages of being a social media marketing reseller

Given all the benefits social media marketing provides, you won’t have to hard-sell this service to your clients. As we’ve mentioned, most businesses are well-aware of the impact expertly executed social media marketing campaigns can have on their business. This makes social media marketing an excellent white label service you can add to the catalog of service you provide to your clients. 

The advantages of being a social media marketing reseller include:

1. Acquiring new customers

2. Retaining existing customers 

3. Improving brand awareness

4. Taking virtually no risk

Acquiring new customers

Regardless of whether you’re an agency, a marketer, a blogger, or an entrepreneur, offering social media marketing services will help you acquire tons of new clients. 

If you already have a well-developed business, all you need to do is let your clients know about the new services you’re providing. 

If you’re just starting out and are looking for a way to create a recurring income stream, social media marketing reselling is an excellent way to get off your feet. 

The great thing about this service is the fact that nearly every business can benefit from improving their social media presence. For a reseller, this means you will know exactly who to target and will also have a wide audience to promote the services to. 

Retaining existing customers

Social media marketing services are also an excellent way to retain your existing customers and ensure repeat business. When it comes to social media marketing, it’s important to understand that it’s not a one-time thing. The business won’t be concluded after you’ve created a few Facebook ads and published several posts for them.

Typically, brands enlist social media marketing services for at least several months. The key is to remain active on social media, so continuity is one of the most important factors when it comes to building a brand’s social media presence. This means they’ll likely need regular posts, promotions, and ads. 

As a social media marketing reseller, landing a single client will provide you with a steady income stream for several months. This will also help you strengthen the relationship with your existing customers, making them more open to purchasing other services from you in the future. 

Improving brand awareness

Adding new services to your portfolio is a sure-fire way to grow and expand your business. If you partner up with a reputable vendor that delivers outstanding social media services, you’ll grow your business at an incredible pace. 

Remember, with white labeling, you’re selling social media services under your own brand. As you land more and more clients, you’ll improve brand awareness and the online visibility of your business. Satisfied clients may also recommend you to their business partners, meaning there’s an opportunity to acquire more customers and increase your profits without any additional investments. 

Taking virtually no risk

Reselling services such as social media marketing is virtually risk-free. Apart from promoting the services, you’re not investing a single penny. When the client makes the purchase, you pay the initial price to the vendor and get to keep the profits equal to the margins you’re reselling at. 

Since you don’t have to buy a physical product, there are also no inventory costs. This means you can start reselling social media marketing services with minimal investment and scale your business further down the line easily by spending a bit more on advertising once the sales start rolling in.

Types of social media marketing services you can resell

So far, we’ve talked about social media marketing as a whole. Let’s take a look at all the individual services you can resell to your clients so that you have a better idea of everything you can offer when pitching the service to your prospects. 

Some of the most popular social media marketing services include:

1. Social media management platforms

2. Social posting services

3. Page building

4. Platform growth

5. Advertisements

Social media management platforms

Creating great social media campaigns can be extremely time-consuming. You’d have to manage all the different aspects of said campaigns, including design, content creation, post scheduling, and other related activities. 

This can be overwhelming, especially for small businesses who’d rather spend their time on other business activities they deem more important. In this situation, a social media management platform can be a perfect solution. 

It’s much easier to come up with campaigns, schedule individual posts, and monitor the progress of your social media campaigns from a single dashboard. If it’s efficiency and improved organization your clients are after, you can offer them a management platform that will save them precious time and spare them the headache. 

Most white label social media management solutions will allow your clients to manage all their social channels—Facebook, Instagram, Twitter, LinkedIn, and Pinterest—from a single, easy-to-use software platform. Some even go above and beyond and provide detailed reports that make it incredibly easy to keep track of the performance of each campaign.

Social posting services

For businesses that lack the time, as well as the knowledge and resources to run their own campaigns, social posting services are an ideal fit. They typically include:

• Designing visuals for the posts

• Creating engaging copy

• Scheduling posts across different platforms

Consumers often follow brands on social media to learn about new products and on-going promotions. Creating a series of posts to introduce them to a brand’s catalog of products is a great way to increase awareness and stimulate sales. It’s also a great way to share stories, news regarding the industry, customer testimonials, and other content that boosts engagement. 

Page building

Newer businesses often don’t have any social media pages or have ones that only feature basic information like the brand’s name, contact information, and mission statement. A brand’s page on social media can have as big of an impact on the success of their business as their website. To accomplish this, however, it needs to be chock-filled with posts and regularly maintained. 

Page building services will provide your clients with gorgeous, optimized social media pages that include professional logos, cover and profile images, professional descriptions, and up-to-date information regarding the business.

Platform growth

As with any form of marketing, running effective social media marketing campaigns comes down to sharing the right message with the right people. Most businesses don’t have the time to focus on building their audiences across multiple social platforms. 

This is where you can step in and offer them platform growth services. This is a comprehensive solution that typically involves:

• Developing their profiles

• Audience research

• Customer interactions across multiple platforms

• Regular posts that get engagement

• Reporting

As their audience on social media grows, you can start pitching your clients additional services like ad creation and management platforms.

Advertisements

Facebook and Instagram ads are popular for two reasons—they’re much cheaper than Google Ads, and they work. Once your clients have a decent social following, it makes sense that the next step should be promoting their products and services on these platforms. 

Unless they’re experienced marketers, businesses will usually refrain from running ads on their own. This is because “going in blind” can be quite risky, and without the necessary knowledge, the ad spend can outweigh the profits from the sales. There’s also the fact that they’d have to invest in the design and copy of the ads. 

A much simpler and often more cost-effective alternative is outsourcing social ads. This represents an excellent opportunity for you to resell these services and earn a decent profit. If you resell the services by an experienced vendor who has a proven track record, and the ads provide results, your clients will likely continue engaging with your business and bringing you recurring revenue. 

Things to consider when choosing a social media marketing reseller program

Quite a few companies offer white label social media marketing services. As you can imagine, not all vendors are the same, and social media marketing reseller programs can differ in more than one way.

Some of the key things you should consider when deciding which vendor to partner up with are:

• Your profit margins

• Support

• Payment methods

• Alignment with other services you’re selling

Your profit margins 

The first thing you should look at is the price of the service you intend to resell. If the price is already relatively high, you might struggle to sell it at a profit. You should also pay attention to price restrictions if there are any. Some vendors won’t allow you to resell the products at much higher prices, so make sure you’re aware of all the possible restrictions in your white label license agreement. 

Support

You should always go for vendors that provide customer support. As a reseller, you likely won’t have the technical knowledge to deal with the issues and problems your clients might encounter. If the vendor isn’t there to step in, you’ll lose a customer for good. Depending on the severity of the issue, they might even ask for a refund.

Payment methods

When reselling social media marketing services, it’s important to keep in mind what payment methods the vendor accepts. The clients will be making payments to their accounts, and you’ll be receiving commissions based on your margins. If they don’t support your client’s preferred payment method, you might miss out on the sale. 

Alignment with the other services you’re selling

If you’re already in the reselling business, take a minute to think about how social media marketing services align with the other stuff you’re already offering. Ideally, you’d want to offer adjacent services like lead generation, email marketing, and chatbots. This will allow you to upsell your customers once they enlist your help running their social media and increase your profits. 

The final piece of advice before you start your reselling business

Reselling social media marketing services is an excellent way to start your reselling business, but it’s far from being the only option. There are dozens of different services you can offer to your clients, and you should never limit yourself to a single solution.

If you’re looking for more opportunities to resell high-end white label software as a service, SellSaaS is the perfect place to start!

We offer a wide range of superb software solutions, including lead generation software, email campaigns, email extractors, chatbots, and other white label marketing software. All our solutions are fully-customizable and easily rebrandable, so you can launch your business and start selling in a matter of minutes!