It’s a fine day to create a landing page! Being highly effective in the world of business, landing pages can do a lot for you—they make it easier to forecast sales, make drastic improvements with conversion rates, help you realize how to advertise your product, and so much more.
We can’t deny the value of landing pages—but how exactly are you supposed to create one? Which platform should you use—InstaPage or ClickFunnels? When you look at the end result, both do the same job—you end up with a landing page. Is there even a difference?
Yes, the differences are prominent—from the process of creating a landing page to the platforms’ features and overall effectiveness, there are multiple factors you should be aware of before you decide on one of the options.
Even though InstaPage and ClickFunnels do the same job (or so it seems), there are some key differences we should emphasize:
Graphs and reports
InstaPage allows you to split test many variations—you can perform more than eight A/B test variations at the same time, which is a huge plus for the platform. It also shows a much more detailed analysis of each test than ClickFunnels.
The platform will let you know what the cost of a lead or visitor is, where the conversion rates are, and how high the improvement rate is.
ClickFunnels performs poorly in comparison to InstaPage when it comes to split testing, though. It allows for testing two variables only and doesn’t give you nearly as much detail as its competitor does.
Most people don’t need to run more than two or three variations, though, so ClickFunnels may not be that disappointing. Yet, if you’re trying to sell products such as white label software, such as SEO audit tools and other digital products, the lack of this feature might reflect on your success rates.
One more thing you should know is that neither of the platforms will allow you to determine the traffic share within the editor. You can determine it only in the report, which the majority of people would find senseless, so beware of that.
InstaPage will become your best friend if you’re looking for a platform that’s connected to Facebook and Google Ads. The platform draws all the necessary ad information from both of the giants, and it can show you what the cost of a lead or purchase is. ClickFunnels, however, doesn’t even have this option to begin with.
For platforms such as ClickFunnels and InstaPage, it is highly valuable to have such information on hand. The fact that InstaPage has it proves that the business is customer-oriented because they’re aware of this feature’s value.
Among other things, InstaPage shows you:
Cost per conversion
InstaPage allows you to filter nearly all data in line with your needs. For example, if you want to see specific visitors instead of all of them, you can do that with ease by filtering them down.
ClickFunnels allows you to build funnels using their ‘cookbook,’ which is a series of the platform’s preexisting funnels that you either buy or get for free. If you choose a template from the cookbook, you can edit certain details in line with your needs.
When you start editing the template, you will notice that you can’t move elements freely—they need to be in predetermined sections. For you to be able to put them wherever you like, you’d have to change the preexisting template, which is anything but smooth.
InstaPage, however, lets you move your elements around as much as you want. There are no mobility restrictions, which is a huge plus in comparison with ClickFunnels.
If you want to build a specific template, InstaPage offers plenty of different categories you can choose from:
The best thing about this feature is that each template gives you a good idea of what your landing page should look like. If you lack inspiration, InstaPage will provide like no other platform.
It’s also necessary to mention that there’s a wide array of elements to choose from:
If element placement isn’t a deal-breaker for you, you don’t have to take this factor into consideration when deciding which platform to opt for.
The question still remains, though, ClickFunnels vs. InstaPage—which one is going to win the battle?
ClickFunnels has a dashboard packed with ads—and if you’re like most people, this might frustrate you. It draws your attention to something you don’t want to deal with when trying to concentrate on building a landing page. The primary problem with these ads is that you’re paying a significant amount of money for this platform, and you shouldn’t come across them by any means.
Free versions of different types of services contain ads for a good reason—they’re the only source of a company’s income. When you pay for something, you shouldn’t have to go through the experience of seeing mildly infuriating advertisements for ClickFunnels’ merch.
The issue shouldn’t come as a surprise, though—Russell Brunson is a highly sales-oriented person who knows how to advertise effectively.
Once you start using InstaPage, you won’t come across this problem—the dashboard is clean, concise, and sensible. On its left side, you will see a list of all of the most valuable features which you can access quickly.
If you’re the kind of person that can’t stand ads, especially in places where they are not supposed to be, you should probably avoid ClickFunnels and go for InstaPage.
InstaPage vs. ClickFunnels—InstaPage wins this round!
InstaPage has yet another excellent feature—heatmaps. This is good news for all of those wanting to take their landing page results to the next level.
Having a heatmap as one of the primary features of a landing page builder is a genius idea. It allows you to see which parts of your landing page work best in terms of conversions and which ones need to be adjusted. This can make a great impact on your overall sales results, both in the short and long run.
Heatmaps such as HotJar and Crazy Egg are expensive tools to have on hand, so the fact that InstaPage includes heatmaps as a part of the whole package is an excellent deal. If you use InstaPage, you won’t even have to invest in other tools, which is going to save you lots of money.
ClickFunnels doesn’t offer this feature, making InstaPage the victor of another round!
When it comes to pricing, InstaPage offers two plans:
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Custom, based on needs
Everything the business plan offers, plus:
If you don’t think you’ll put the additional features to good use, the business plan would be more suitable for you. Although the price of the enterprise plan remains unknown, it’s probably a lot more expensive than the other one, so that’s something you should consider.
As far as ClickFunnels is concerned, this is what their pricing plans entail:
It’s apparent that ClickFunnels’ pricing plan is a lot more straightforward, which might make it easier to decide on.
ClickFunnels has an excellent support system through its massive Facebook community of 200,000 members. Of course, they are also available Monday–Friday, 9 AM–5 PM EST if you’re the kind of person that would rather send an official email to the company.
Knowing that there’s this large community with a bunch of members who are ready to help you any time puts your mind at ease in a way. This is a fantastic way of receiving help whenever you need it—you don’t have to wait a long time to get answers.
InstaPage doesn’t have its community, though. You can reach the company through its public forum or by opening a private support ticket.
If customer support systems aren’t a deal-breaker for you, then it’s safe to say that both platforms win the round! Otherwise, ClickFunnels has to steal the spotlight—a community of 200,000 is no joke.
ClickFunnels integrates with a bunch of different platforms that make it a lot easier to use. Among others, some of its most valuable integrations include:
As far as InstaPage is concerned, their most popular integrations are:
Google Tag Manager
All in all, both of the platforms come with valuable integrations, so it’s up to you to find out which set is more relevant to your business.
If you want to compare the features of both ClickFunnels and InstaPage, you’ll see that the platforms have lots of overlapping ones. Let’s see what they have to offer:
ClickFunnels comes with lots of other features as well:
Landing page templates
Social media integration
InstaPage, just like ClickFunnels, has some other features that are worth mentioning:
ClickFunnels comes with plenty of advantages you should know about. Just like anything else, though, the platform comes with certain flaws as well. These are some of the main benefits and drawbacks of ClickFunnels:
ClickFunnels is extremely easy to use, as the platform’s team wanted it to be user-friendly, above all.
ClickFunnels’ landing pages don’t support third-party integrations.
The platform integrates with different external applications seamlessly.
The platform is packed with all sorts of ads.
Coming with plenty of tools and features, ClickFunnels makes it super easy for users to create effective landing pages.
The ClickFunnels dashboard might be a bit confusing at first, so you’ll need some time to get used to it.
The team behind the platform made ClickFunnels highly customizable so that everyone can change it in line with their specific needs.
You can’t place elements wherever you want to within ClickFunnels.
If you’re in need of a few extra bucks, you can join the ClickFunnels affiliate program.
ClickFunnels doesn’t provide heatmaps.
If you’re looking to find out more about InstaPage’s benefits and setbacks, take a look at the primary ones:
InstaPage integrates with all sorts of third-party apps, making user-experience highly satisfying.
InstaPage offers no refunds.
With InstaPage, you don’t need to start from scratch—the platform comes with a wide array of templates that you can customize in line with your preferences.
The platform doesn’t allow for fully custom page building.
InstaPage works at the speed of light—it enables you to create landing pages in minutes.
You can only build landing pages with the platform—it has no other use.
Coming with a WordPress plugin, you can publish your landing pages with ease if you use InstaPage to create them.
We have spotted a wide array of differences between the two platforms, but what is the biggest one, the potential deal-breaker?
InstaPage only allows for landing page creation, whereas ClickFunnels offers a wide array of services.
If you’re curious about which other services ClickFunnels offers, these are the most popular ones:
ClickFunnels Affiliate Bootcamp
In case you’re interested in earning a few extra bucks, you can sign up for the ClickFunnels Affiliate Bootcamp. The program guides you through some of the most valuable aspects of sales, marketing, funnel-building, and so much more. If you sign up for it, you will receive numerous content pieces created by some of the most influential marketers today. The best part is that it’s free!
There’s one catch, though—you have four days to watch all the lessons. After that, they disappear forever unless you decide to purchase a One Funnel Away Challenge upsell.
When you think about it, four days is more than enough for someone eager to get into the world of affiliate marketing. If you’re passionate about the field, it won’t be a bother, especially since it allows you to retire in 100 days.
Both InstaPage and ClickFunnels do an excellent job when it comes to building landing pages—there’s no denying that. Once you compare all of their similarities and differences, you will get a good idea of which one to choose—it all depends on your specific needs.
The bottom line is if you’re looking for a platform that will let you do much more than just create landing pages, ClickFunnels is the right choice for you. If you want to focus on one specific service (building landing pages, in this case), then InstaPage might do a better job.
Keep in mind that neither of these platforms is affordable, so it might be a good idea to double-think your decision-making process before concluding it. It’s worth mentioning that both InstaPage and ClickFunnels offer 14-day free trials—but beware of them—they will renew into monthly subscriptions as soon as they expire.
If you’re having trouble with businesses auto-renewing your free trials into paid subscriptions, you should look into virtual credit cards that stop free trials before they end. There are plenty of them on the market, and you will never have to worry about businesses taking your hard-earned money without notifying you again.
We suggest that you try both of them out and see which one fulfills your requirements. Although they’re supposed to do the same job, ClickFunnels and InstaPage are different in so many ways, as you’ve seen above.
Both platforms will provide you with a successful start if you know how to utilize them properly.
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