Cheapest Email Marketing Solutions — How To Run Successful Email Campaigns on a Budget

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Email marketing can help you make a lot of money. 

Even though many marketers will tell you otherwise, they couldn’t be more wrong. Email is one of the most profitable marketing methods out there. Plenty of studies support that fact — you only need to look at the numbers. According to HubSpot, email generates $38 for every $1 you spend. This constitutes a fantastic 3,800% ROI. 

72% of adult consumers in the United States prefer email as a method for communicating with businesses. When it comes to frequency, 61% of customers like to receive promotional emails every week. It’s also important to note that email caters to the evergrowing mobile community — 85% of users open emails on their smartphones. 

Taking all these numbers into account, it’s safe to say that email marketing is a method worth investing in. 

The fundamental issue you have to consider is that you need to make the most of email marketing software to be able to run successful email campaigns. Without the tools, you’ll spend more time and resources than you’ve got to spare. This isn’t a problem for a developed company, but if you’re running a new business on a tight budget, you need to make smart investments.

In this article, we’re going to help you learn how to get your email campaign in motion and present you with the most affordable email marketing software solutions you can find.

Let’s start by covering how to:

1. Start your mailing list

2. Segment your audience

3. Write and design your copy

4. Make the most of email marketing automation

Starting Your Mailing List

Every email campaign starts with an email list. You need to collect email addresses from a wide range of sources and come up with a list of contacts that are receptive to your email messages. Before you start sending mass emails to people, you need to ensure that your list consists of qualified leads with a high deliverability rate. 

There are different manual methods for creating and growing mailing lists, but they take way too much time and effort. You need to get the proper tools for:

1. Email lookup

2. Email verification

Email Lookup Tools

Email lookup tools enable you to streamline the process of collecting email addresses from different sources. This includes:

• Domains

• Databases

• Social media channels

There’s a wide variety of solutions on the market. Some come with the basic email extractor feature, while others provide options such as performing bulk searches and looking up specific prospect email addresses. You can check out our list of top 22 email lookup tools here.

Email Verification Tools 

Email verification can be found as a standalone solution or as a feature of a more extensive email marketing tool. It enables you to determine whether an email address is connected to an active email account used by a person and not a spam bot. 

Plenty of email verifiers come with lead scoring features, allowing you to assess the deliverability rates for every address you want to send your email campaigns to. 

Segmenting Your Audience

The goal of every email campaign is to create the best possible customer journey for a specific audience. You need to:

1. Grab your recipients’ attention

2. Let them know who you are and what you’re all about

3. Provide them with valuable materials and information

4. Help them determine the best solution for their problem

5. Encourage them to purchase the solution from you

To be able to do all this, you need to segment your contact list into highly targeted groups. This will enable you to align your email messages with their specific needs and interests. You can perform list segmentation based on:

Personalizing your emails based on list segmentation increases your email open rate by 46% on average. 

There are email marketing software solutions that allow you to add users to specific contact groups automatically based on particular actions. This feature is called self-segmentation.

Writing and Designing Your Copy

Creating the perfect email copy depends on a wide range of aspects and elements. This concerns both the design and the content of your emails. Some of the crucial tasks include:

• Coming up with a compelling email subject line and a complementing preheader

• Choosing a clean and enticing template with a responsive design

• Implementing personalization elements such as referring to recipients by their name

• Crafting a concise message and structuring it properly to make it easily digestible

• Creating compelling CTAs and determining the best size, color, and placement

• Choosing the right type of content for each step of the customer journey

• Using images strategically and supporting them with alt text

• Creating both HTML and plain text versions for different email service providers

• Incorporating social media sharing icons

You also need to avoid sounding too spammy. You shouldn’t use overly salesy words and phrases. Writing in all caps and using a lot of exclamation marks is a quick trip to the spam folder. Your goal is to engage your contacts, not to make a sale at any cost.

The recipient needs to be aware of who you are and what they can expect from you. You can pique their interest with a little mystery and intrigue, but you mustn’t come off as vague and deceptive. Be honest with your subscribers, and you will earn their trust.

Making the Most of Email Marketing Automation

Email marketing automation is one of the most powerful features that email software has to offer. It enables you to streamline the majority of email marketing processes and provide more time for your staff to focus on other crucial tasks that will increase your revenue. 

Automation features enable you to create workflows for every stage of the sales funnel. You can set up triggers for specific user actions and schedule messages based on every lead’s position in the customer journey. 

Creating automated email sequences is crucial for the lead nurturing process. One of your primary goals is building a strong relationship with your recipients. You can’t start with a sales pitch because about 50% of your qualified leads aren’t ready to make a purchase before you persuade them that you’ve got the solution to their problem. 

Email marketing automation allows you to create an appropriate message for every phase of the prospects’ customer journey. Research has shown that it can help you generate up to 80% more leads.

To help you find the right email marketing software for your business needs, we have reviewed some of the best solutions on the market. We present you with our selection of the top five low-cost email marketing tools.

Sell SaaS

Sell SaaS Homepage

The Sell SaaS software bundle provides a wide range of affordable solutions.

Our email campaign creator is a powerful tool for creating, customizing, and sending email campaigns and newsletters. Use the tool’s handy online editor to craft compelling emails that can be sent automatically via its autoresponder feature. 

You can both set up triggers and schedule your messages. The tool’s tracking feature enables you to determine the success of every email campaign in terms of deliverability rates. 

Sell SaaS Email Lookup Tools

The email campaign creator works well with our assortment of email lookup tools. You can try out our:

Other Affordable Email Marketing Solutions From Sell SaaS

We’ve got two other solutions that you can use for generating leads and boosting conversion rates. This includes:

1. Social proof notification widget

2. Chatbot solution for capturing leads

Our social proof notification widget informs your website visitors about recent customer actions, such as orders and reviews. You can use it to motivate undecided users to purchase a product or subscribe to your mailing list.

The chatbot solution can be integrated into your website, and answer your website visitors’ most common questions. It can ask for their personal information in return, such as their names and email addresses. This is a great solution for passive lead generation.

If you subscribe to any of our tools’ monthly paid plans, you can use all of their features with no restrictions.

MailerLite

MailerLite Homepage

MailerLite is a cost-effective email marketing tool with a wide range of features. You can use it to create high-quality email campaigns in a simple drag-and-drop editor. It has a vast assortment of newsletter templates that you can customize in line with your marketing efforts. There are also editors for:

• Rich text

• HTML

The tool has a feature for creating landing pages and implementing different types of pop-ups. You can also embed signup forms and manage your subscriber list.

MailerLite enables you to segment your contact lists and personalize your emails. You can use the tool’s automation features to set up advanced email sequences. The analytics feature can help you to improve different elements of your campaigns.

When it comes to pricing, MailerLite is a great solution for businesses on a budget. The free version provides you with the majority of the tool’s features, and the ability to send 12,000 emails to up to 1,000 subscribers per month. 

Paid plans enable you to use all the features and send an unlimited number of emails. The price is scalable and depends on the number of your subscribers.

Sendinblue

Sendinblue Homepage

Sendinblue is an affordable email marketing service that enables you to craft, send, and optimize your email campaigns. It includes automation features for creating advanced workflows and setting up automatic responses in both SMS and email forms. You can choose from one of the available automation templates or create them yourself.

Creating and customizing email campaigns is easy with Sendinblue’s intuitive editor. You can A/B test each campaign for optimal results. The service also provides you with analytics, enabling you to track valuable metrics such as: 

• Open rate

• Deliverability rate

• Click-through rate

You can segment your contact lists and implement various personalization features. The service also enables you to create attention-grabbing subscription forms.

If you opt for the free version, you can use most of Sendinblue’s crucial features and send 300 emails per day. For unlimited emails and additional features, you need to subscribe to one of the paid plans, ranging from $25 to $65.

Sendy

Sendy Hompage

Sendy is different from the other solutions on our list because it’s not a SaaS tool with a monthly fee. It’s a self-hosted application with a one-time cost, and it uses the Amazon SES (Simple Email Service) integration for sending emails.

It comes with automation features that enable you to set up triggers and send scheduled email campaigns. You can also segment your list to create highly targeted audiences. Sendy also provides contact management, allowing you to optimize your mailing lists and store crucial lead data that you can use to personalize your emails.

The analytics are presented via detailed and easily digestible reports that track parameters such as:

• Open rate

• Bounce rate

• Complaint rate

• Click-through rate

You can get Sendy for $59 and receive any future updates for free. You need to subscribe to the Amazon SES service, but it’s one of the most cost-effective solutions on the market. You can send 10,000 emails for $1.

Moosend

Moosend Homepage

Moosend is an extensive email marketing platform offering plenty of features. You can create email campaigns via its handy drag-and-drop editor. Choose from one of the many templates the platform has to offer and customize different elements without any coding. This includes:

• CTAs

• Text layouts

• Images

• Social icons

You can also create landing pages with this tool. You can track your landing page visitor activities, and get detailed analytics on your email campaign performances. 

Moosend includes extensive email automation features, enabling you to set up sequences based on specific triggers and conditions. You can automate onboarding sequences and provide your users with compelling customer journeys. The platform also includes various personalization features.

Moosend offers a free plan that comes with most of the essential features and an unlimited number of emails you can send to 1,000 subscribers per month. For more extensive features and a larger contact list, you need to sign up for a paid plan. The pricing is scalable and starts at $10 per month for up to 2,000 recipients.

Conclusion

There are two reasons why our Sell SaaS tools take the #1 spot on the list.

The first one is because they’re affordable solutions with paid plans that don’t impose any limitations. When you sign up for our campaign creator, you get to use both the editor and the autoresponder, and send an unlimited number of emails. Our email lookup tools don’t limit the number of email addresses and other crucial prospect information you can find and export.

The other reason is that all of our products are white-label software solutions. This means that you can both use and resell them. You can add your logo, colors, and company name, and sell our tools at a price of your choosing.

We don’t charge any additional fees. Your only obligation is to share a percentage of all your sales with us. You start by getting 60%. If your SaaS business is lucrative, you can earn up to 80%.